Starboard is taking its role in protecting the environment seriously this year. This time it is in the form of The Whale Company charity, which was set up by Brazilian and British couple Carlos de Sousa and Carolyn Newton, with the aim to paddle the length of the Thames. The couple are no strangers to adventure and promoting environmental awareness having previously paddled their way across Europe completing 12 marathons in 12 different countries on SUP boards made from plastic bottles.
Paddling the length of the River Thames isnât something new, but doing it on two stand-up paddleboards (SUPs) made from plastic bottles is. The Whale Company wants to make a difference and work towards a more sustainable future, which is why theyâre taking their message to the UKâs most famous waterway. They are now in day 5 of paddling the length of the Thames, from source to sea, to raise awareness of the issue. They set out on World Oceans Day 8th June 2018 and plan to deliver the childrenâs messages to Parliament on 26th June after completing their 300 km paddle in Gravesend on 28th June 2018.
The Whale Company is a new charity that aims to promote a connection to nature through sports, the arts and crafts. They want to educate people about how to lead a more sustainable life and encourage children to come up with innovative solutions to the problem of plastic.
Having already started they stop along the route showing local community groups how to make their own SUPs out of plastic bottles they are on track to arrive at the Houses of Parliment. They have also visited Ministers of Parliments in the areas they pass through to discuss what can be done to curb our reliance on single-use plastics, talk to school children about the problems we face and what they can do to help, collect their messages and arrange clean ups. They also want to invite people to join them for any of the legs of their paddle – dates and distances can be found on The Whale Company website.
There missions is to educate people in the UK about the dangers of plastic pollution, and deliver a âmessage in a bottleâ to the UKâs parliament – in the form of bottle bunting. They are inviting the public to write their messages on their own piece of bottle bunting, (a template and instructions can be downloaded from their website, which theyâll tie together to create a visual, innovative celebration of ideas for a more sustainable future. The two boards they will paddle the Thames on will be made of 220 two-litre fizzy drink bottles, showing how creative thinking can help tackle the problem.
âItâs been great to see public awareness of plastic pollution growing, but we need our politicians to stop dragging their heels and act now. The longer we delay in taking action, the more difficult it will be for our oceans and waterways to recover from the damage weâre causing through not only our plastic use, but also our poor recycling rates,â Carolyn explains.
Currently the five million tons of plastic used each year in the UK just 24% is recycled. Carolyn and Carlos believe that we need to completely rethink our use of plastic, and their passion to drive this change is why they established The Whale Company as a charity. Education is an important part of their philosophy, which led to the creation of their Bottle Boards workshops. By talking about how to use plastic waste in a different way and highlighting the problem to children and teenagers, Carlos and Carolyn hope to inspire the next generation.
Ahead of their Source to Sea paddle they have given several assemblies in schools and ran a Bottle Boards workshop at the Barnes Childrenâs Literature Festival on 12/13 May, where they built their first expedition board with the help of over 200 children.For more information about their epic paddle, their plastic bottle SUPs or their efforts to promote more sustainable lifestyles, contact Carolyn Newton on 07870685994 or supmarathon@gmail.com.
Starboard continues to step up its environmental awareness campaign, only recently Starboard was invited to give a talk at the monthly meeting of the Joint Foreign Chambers of Commerce in Thailand to share how are we facing the future of the company and the planet. Chief innovator Svein Rasmussen explained that âWhile we keep improving on reducing the environmental impact of our boards it is also on our agenda to reduce and offset our carbon and plastic footprint. And we are actively doing this with the Carbon Net Positive project and the Plastic Offset Programâ. Already with a few exciting projects under the belt we can look forward to more news and more projects from the Starboard brand.
Starboard has done it again with the TallTwin, and when Zane Kekoa Schweitzer says “this thing rips,” the SUP surf world pays attention. Starboard‘s latest wave shape, the TallTwin, blends two seemingly opposite worlds: the speed, looseness and freedom of a Twinfin with the glide, trim and flow of a classic longboard. The result is […]
When Starboard announced Shuri Araki as the newest member of its Dream Team at the beginning of the year, the SUP world took notice. At just 20 years old, the Okinawan has already amassed eight senior World Championship titles – six ISA and two ICF – and remarkably, he has never raced in the junior division. […]
The countdown is on to the biggest edition of The Big Paddle Festival yet, as the popular Swiss event prepares to make history as an official stop of the European SUP League (ESL). Organised by Florian Gander – Founder of SUPkultur Wassersport Center and Co-founder of the Swiss Stand-Up Paddle Association – the festival will […]
Starboard‘s latest announcement has certainly caught the attention of the SUP community, as it goes far beyond a typical board launch. The project represents years of focused R&D, developed in collaboration with adventurer Bruce Kirkby. His vision was to bring wilderness SUP touring to a broader audience by creating a serious, all-round expedition platform – […]
Starboard has officially announced the latest addition to its elite Dream Team – one of the most highly anticipated pieces of news in the SUP racing world each season – and this year the spotlight falls on Brazilâs Guilherme Dos Reis. Fresh off claiming the Pan American SUP Championship title, Guilherme joins the Starboard Dream […]
Fresh off his appearance on LENNY BROS – the podcast hosted by Kai and Ridge Lenny – Connor Baxter opened up about the mindset behind dominating a sport for over a decade, while reflecting on the many transitions shaping this next chapter of his life: from a global SUP-erstar to fatherhood and becoming a Maui […]
While many paddlers know London through headline racing events such as the APP World Tour (previously held in Canary Wharf) or the historic Battle of the Thames, large parts of the city have long felt out of reach – shaped by complex waterways regulations and the challenges of the tidal Thames. That is beginning to […]
If thereâs one SUP athlete to ask whether our sport has truly carved out its identity among other water and board sports, itâs Michael Booth – a name that carries both weight and integrity. A multiple World SUP Champion, elite waterman, Starboard Dream Team rider, coach, entrepreneur, and member of the ICF SUP Advisory Committee […]
The Starboard rider from Port Adriano, Mallorca, has been moving steadily up the international ranks since his 2021 junior world title, and  broke through at the highest senior level in 2025, winning the Open Menâs technical world title at the ICF Worlds in Abu Dhabi and taking silver in long distance. In a Spanish team that […]