Infinity

Our sport needs people who make you want to show up – voices grounded in a deep understanding of the ocean, the disciplines of SUP and surf, and the delicate balance between its limitations and possibilities. In an era often dominated by noise and influencer culture, what truly stands out is authenticity: the raw perspective […]

This could be a breakthrough year for Jacques Thomas. Stepping up from the kids division into juniors and recently named a GBSUP Junior Ambassador, the 14-year-old from the Channel Islands is entering a new chapter. He’s built a reputation for doing the hardest thing in sport: consistently showing up. In all conditions, on every start […]

Miami is one of the most dynamic stand-up paddleboarding destinations in the United States, offering an unbeatable mix of tropical scenery, urban skyline views and year-round warm water. Biscayne Bay sits at the heart of the scene, with calm, protected waters that are perfect for beginners and ideal for sunrise and sunset paddles framed by […]

Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]

Mariecarmen Rivera burst onto the scene with incredible power and hasn’t let go since. Her focus and explosiveness demand attention every time she steps on the start line. A triple gold performance (Sprint, Technical, and Distance) at the ICF World SUP Championships stunned the community, backed up immediately at the ISA World SUP Championships with Sprint […]

Guilherme Dos Reis, 27, from Caraguatatuba, São Paulo, Brazil, has carved a name for himself in the country’s watersports scene. He became Brazil’s youngest National Champion at just 17 and has since claimed the title five times. Coming from a windsurfing background, he discovered stand-up paddleboarding in 2012 and our sport quickly captured his passion […]

Tucked away on the rugged Isle of Arran – often called “Scotland in miniature” – you’ll find Glen Sloss, a passionate SUP racer whose training ground is as wild as it is beautiful. From glassy lochs to wind-blown chop in Brodick Bay, Glen embraces the island’s ever-changing conditions, often paddling solo with only seals, dolphins, […]

Csillag Kocsis’ (Triple World Champion, 1x ISA, 2x ICF, and 8x Hungarian SUP Titleholder) breakout victory at the ISA SUP World Championships didn’t just turn heads – it signalled a shift in women’s SUP racing. From that moment on, one thing has been certain: when Csillag lines up, she’s racing to empty the tank. In […]

Will Keetley, the 20 year old standout racer from Kingsbridge, Devon (UK) repping Black Project and Infinity, has steadily grown in the GBSUP National Race Series spotlight – climbing the ranks, learning the ropes, and now showing a real appetite for high-level competition. Will’s path reflects the growing shift in the SUP world. There seems […]

From May 1 to 4, 2025, the island of Crete became the meeting point for SUP Racers from around the world, with two major events of the ICF SUP World Series taking place in Sitia and Agios Nikolaos. A total of 235 athletes from 23 countries took part, making it one of the biggest SUP […]

When Maui meets Cali, Synergy happens (pun intended). When two independent SUP innovators –  Black Project and Infinity SUP – come together with a shared vision to redefine performance paddles and develop an exclusive line, the SUP community can expect the highest-quality and purpose-built paddles for every scenario – powered by Black Project R&D, wrapped […]

For Infinity, SUP surfing isn’t just a discipline – it’s what they derive from. The culture, the vibes, the gear – it’s all in their roots. And when Infinity gets involved and supports SUP surf events, you know there are some real hitters in the pipeline. The 34th Santa Cruz Paddlefest (28-30 March, Santa Cruz, […]

In any sport, one rule stands firm: you’ve got to earn your spot. And Katniss Paris, former aerial circus performer turned pro SUP athlete and Infinity SUP Speed Freak, did just that by delivering a standout 2024 season and capping it off with the ultimate prize, the ICF World SUP Sprint title, claimed on home […]

The Infinity Blackfish is undeniably one of the most renowned race boards in the SUP world. The all water design sparked up unmatched levels of buzz in 2018 when Kai Lenny returned to competition and dominated the APP World Tour Sprints in London. We were there to witness it first-hand! The eagerly awaited 2025 Blackfish […]