TotalSUP has been the largest international online media dedicated to Stand Up Paddle & Foil since 2019, with a truly global audience (1. USA/Canada + France – 55% 2. UK + Rest of Europe – 25%  3. Australia/New Zealand + Japan 15% 4. Rest of the world 15%).

Our website traffic averages 1100 page views per day and our social media community is one of the largest and most engaging communities with more than 50k followers on Facebook / 3000 views per day  ( + 36K followers on Instagram / 4000 views per day (

In September 2019, we were awarded the title of Blog of the Year by our American peers at SUP Connect.

TotalSUP is the official media partner of major international SUP & Foil events and circuits such as the Paris Nautic Paddle, the APP World Tour, the Gorge Paddle Challenge or the Waterman Tahiti Tour to name but a few.

Mathieu Astier, TotalSUP’s founder is a regular announcer, beach speaker or live broadcast commentator at major SUP race events worldwide.

Our philosophy is to offer affordable and transparent one-year advertising deals for all industry players, giving everyone the opportunity to promote their brand and products while supporting our work.


The “All you can publish” Deal

We offer one of the largest and most engaged global target audience.  Why not make the most of it for an all-inclusive fee?

Price: 3000€ / $3,350 / GBP 2,750 / AUD 4,950 (12 months)

  • 1 Head banner on a rotation basis
  • 1 Side banner on a rotation basis
  • 12 unique articles on and shared via Facebook, Instagram or Instagram story
  • All your press releases published on and shared via Facebook
  • All your events featured on the homepage, side column and Event section of
  • 1 Social Media post per week (52 posts per year!) : Facebook / Instagram reposts, Instagram Stories or Youtube Videos
  • Crossposting of your Facebook videos

Contact us now:

The Sponsored Content Deal

Feature your brand and/or products on 1 sponsored article per month x 12 months. Strengthen the Search Engine Optimization (SEO) of your website or specific pages with keyword-enhanced backlinks. Get viral through our Facebook, Instagram and Twitter platforms.

Price: 2000€ / $2,250 / GBP 1,850 / AUD 3,300 (12 months)

  • 12 articles (1 year)
  • All articles are shared at least twice on TotalSUP’s Facebook page + Instagram page or Instagram Story

Types of Sponsored content publications on

  • Interviews (founder, product/marketing manager, riders, clients)
  • Product announcements and reviews
  • Augmented press releases
  • Top 10 lists
  • Destination guides
  • Buying guides
  • SUP technique tutorials and tips
  • SUP trip journals

Let’s publish content together! Contact us at

The 100% SOCIAL MEDIA Deal

With more than 48,000 Facebook fans and 32,000 Instagram followers (November 2019), TotalSUP is not just a website but also two powerful social media platforms that can take easily your brand photos and videos to 10s of thousands of views as well as bring new fans and followers to you own social media pages.

Price: 2000€ / $2,250 / GBP 1,850 / AUD 3,300 (12 months)

  • 1 social post per week x 52 weeks : 1 brand content (photo or video) shared on the TotalSUP Facebook and Instagram pages every week over 52 weeks with tags and hashtags linking to you

Let’s create some buzz together! Contact us at

Shops / e-Shops: the “Buy Now” button

1 SHOP per BRAND per COUNTRY for 1 Year – First come, First served ! This is how our new SUP & FOIL PRODUCT COMPARISON tool works! We match your shop with a brand you sell and we add a BUY NOW button linking to your website on every TotalSUP product pages of that same brand for the country you’re in! You get exclusivity and ultra-qualified traffic of paddlers ready to swipe their card!

Prices vary based on Brand size and Market size. Discounts apply to multi-country and/or multi-brand placements.

Contact us now:

The SUP Event Packages

Promote your SUP Race, tradeshow, paddle festival or Stand Up Paddle trip as a featured event on one of the world’s biggest SUP websites. Articles can be a full presentation of your event, an interview with the organiser, future or past participants, a post-event report, etc.

  • Small – 50€ / $60 / GBP 50 / AUD 80
    1 featured side banner, 1 dedicated event page on shared on Facebook + Instagram
  • Medium – 150€ / $180 / GBP 150 / AUD 240
    1 article on shared on Facebook + Instagram, 1 featured-event side-banner on, 1 dedicated event page on shared on Facebook + Instagram
  • Large – 250€ / $300/ GBP 250 / AUD 400
    2 articles on shared on Facebook (pre- or post-event), 1 featured-event side-banner, 1 dedicated event page  on shared on Facebook + Instagram
  • XL – 400€ / $480 / GBP 400 / AUD 640
    4 articles on shared on Facebook (pre- or post-event), 1 featured-event side-banner, 1 dedicated event on page shared on Facebook, multiple Facebook & Instagram posts with your event photos, videos, results

Let’s advertise your event content together! Contact us at

SUP Directory + Destination Guides

Join TotalSUP’s World SUP Directory

Whether you are a SUP Yoga Coach or own a SUP school or shop, get your geocoded and Search Engine-optimized one-page business listing and start showcasing your services throughout on every page related to your business location:

  • Directory listing – 100€ 
    1 TotalSUP directory entry and dedicated business page for life with the full description of your activities, contact details, photos, Facebook or YouTube video embeds, links to your site and social media platforms
    Example of a director
  • Directory  listing + Destination guide – 200€
    Now that you’re in the directory, why not own that one page dedicated to Stand Up Paddling in your area with

Let’s bring you new clients! Contact us at

Product Review Videos

We are launching product reviews videos to make the most of our daily video reach on Instagram, Facebook and now YouTube.

Each video gets uploaded on Facebook, YouTube, Instagram (teaser). The YouTube version of the video is embedded on a full TotalSUP product review article.

Prices (per video)

  • 1 video – 1200€ per video
  • 5 videos – 1000€ per video
  • 10 videos – 800€ per video
Let’s go viral, contact us:

Online Marketing / Content / Translations / Web Design / Video editing

Founding company MEDIATEO World and its web-design side-kick Chameleon Studios work jointly with a number of players within the Stand Up Paddle, Watersport and leisure industry such as Jorcani (Starboard SUP France), Watertrek, Fool Moon, Woo Outrigger, 425pro, Nautic Paris, Red Paddle Co, Rayvolt bikes to name but a few…

Mediateo - translation & multilingual content

If you require external help to take care of your social media management, translations, PR, buzz videos or need a brand new website or app, give us a shout at

  • More than 240,000 page views in 2018
  • one of the world’s largest SUP communities on Facebook (47,000 followers, Jan. 2019), the 1st one in terms of user engagement
  • The most viral posts on Facebook and Instagram with an average of 6,000 reach ratio per post
  • Best Facebook video seen 878,000 times
  • Best article read 7,860 times

2018 Sessions / Page Views

2018 Traffic per Country

2018 Traffic per Language

TotalSUP vs other SUP News Portals on Facebook (Jan. 2019)

Countries, Cities and Languages in a typical week on Facebook

A typical week of Facebook postings

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