Stand Up Paddle News in English & French since 2013 🤙
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Born in 2013, TotalSUP is the leading international online news website dedicated to Stand Up Paddle in all its forms! TotalSUP is a bilingual website in English and French with a worldwide audience: 1. USA/Canada + France – 55% 2. UK + Rest of Europe – 25%  3. Australia/New Zealand + Japan 15% 4. Rest of the world 15%).

40,000 page views / month. Traffic up by 30% (and counting) in 2021.

In 2022, our website traffic averages 1,500 page views per day and 40,000 page views per month and our social media community is one of the largest and most engaging communities with more than 60K followers on Facebook / 3000 views per day  (www.facebook.com/totalsupofficial) + 40K followers on Instagram / 4000 views per day (www.instagram.com/totalsup).

TotalSUP is the official media partner of major international SUP & Foil events and circuits such as the APP World Tour, the Gorge Paddle Challenge or the Waterman Tahiti Tour to name but a few. Mathieu Astier, TotalSUP’s founder is a regular announcer or live broadcast commentator at major SUP race events worldwide.

In September 2019, we were awarded the title of Blog of the Year by our American peers at SUP Connect.

In 2020 and 2021, our media group saw the birth of 2 fast-growing little brothers on social media: TotalFOIL and TotalPADDLE with the objective of rapidly becoming a leading source of information for all things Foil/Wingfoil and Ocean Paddling (surfski, prone, OC / Va’a and more).

Our business philosophy is to provide high-value and affordable advertising deals for all industry players and give everyone the opportunity to promote their brand, shop, event or products while supporting our work.

>> EN FRANÇAIS: www.totalsup.com/publicite

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  • Traffic Statistics

ADVERTISING OFFERS

This is the no-brainer all-in-1 package for brand managers: 1 year of non-stop communication, brand articles + SEO backlinks + Social Media posts + Banners.
We provide you with the largest and most engaged web and social media international audience dedicated to SUP but also foil, wing foil, surfski, outrigger and prone paddleboarding. Why not make the most of it for an all-inclusive fee?

Contact us now: [email protected] 


Feature your brand, shop and products on 1 sponsored article per month x 12 months.
Boost your
 Search Engine Optimization (SEO) ranking of your website or specific pages with keyword-enhanced backlinks. Get viral through our Facebook and Instagram pages.

We establish an editorial line together and TotalSUP takes care of the writing, publishing and sharing!

  • Interviews (founder, product/marketing manager, riders, clients)
  • Product announcements and reviews
  • Augmented press releases
  • “Top 10” articles
  • Destination guides
  • Buying guides
  •  Tutorials and tips
  • SUP trip journals
  • Competition reports

Let’s publish content together! Contact us at [email protected]


With more than 53K Facebook fans and 40K Instagram followers (December 2021), TotalSUP is not just a website but also two powerful social media platforms that can take easily your brand photos and videos to millions of views as well as bring new fans and followers to you own social media pages.

Let’s create some buzz together! Contact us at [email protected]


Promote your race, tradeshow, paddle festival or camp as a featured event on one of the world’s biggest SUP websites. Articles can be a full presentation of your event, an interview with the organizer, future or past participants or a post-event report. For more details, visit our EVENT ADVERTISING page.

Let’s promote your event together! Contact us at [email protected]


Join TotalSUP’s World SUP Directory

Whether you are a SUP Yoga Coach or own a SUP school or shop, get your geocoded and Search Engine-optimized one-page business listing and start showcasing your services throughout TotalSUP.com on every page related to your business location:

  • Directory listing – 100€ / $120 / GBP 90 / AUD 166
    1 dedicated business page for life with the full description of your activities, contact details, photos, Facebook or YouTube video embeds, links to your site and social media platforms
  • Directory  listing + Destination guide – 250€ / $300 / GBP 225 / AUD 415
    Now that you’re in the directory, let’s write a full article about your destination and why watermen should come and visit!

Let’s bring you new clients! Contact us at [email protected]


In 2021, we are launching product review videos to make the most of our daily video reach on Instagram, Facebook and YouTube.

Each video gets uploaded on Facebook, YouTube, Instagram (teaser). The YouTube version of the video is embedded on a full TotalSUP product review article.
Let’s go viral, contact us for prices: [email protected]

TotalSUP’s founding company MEDIATEO WORLD and its web-design side-kick Chameleon Studios provide multilingual online communication services and translations to a number of players within the Stand Up Paddle, watersport, leisure and outdoor industries such as Starboard, Watertrek, Fool Moon, Woo Outrigger, 425pro, Nautic Paris, Red Paddle Co, Rayvolt bikes, to name but a few…

Mediateo - translation & multilingual content

If you require external help to take care of your social media management, translations, PR, buzz videos or need a brand new website or app, give us a shout at [email protected]

  • TotalSUP.com : 350,000 TotalSUP.com page views in 2020
  • The world’s most active SUP & FOIL communities on Facebook – 52K followers and Instagram – 37K followers (October 2020)
  • The most viral daily posts on Facebook and Instagram with an average of 7,000 views per post
  • 2020 most viral Facebook video played 878,000 times (and counting)
  • 2020 most viral Instagram video played 32,000 times (and counting) 
  • 2020 most read article 7,860 times

October 2020 TotalSUP.com Sessions / Page Views

2020 TotalSUP.com traffic per Country

2020 TotalSUP.com Traffic per Language

TotalSUP Facebook Page vs other SUP News pages

TotalSUP has every week  a level of user engagement on Facebook 3 to 10 times bigger than the runner-up

Countries, Cities and Languages in a typical week on Facebook

A typical week of Facebook postings

Stay Connected

Join our +100k followers and find us on:

Ireland on the Water Expo

Featured Event

Ireland on the Water Expo

Location: Sprucefield, Halftown Road, Lisburn, United Kingdom, Northern Ireland
Date: 4 Mar 2023

Find out more

MAY’ SUP RACE 53

Featured Event

MAY’ SUP RACE 53

Location: Laval, France
Date: 19 Mar 2023

Find out more

2023 Spring SUP Race

Featured Event

2023 Spring SUP Race

Location: Lido delle Nazioni, Italy
Date: 1 Apr 2023

Find out more

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© 2014 - 2023 TotalSUP. Edited & Translated by Mediateo