NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan. With APM joining SurfCloud in […]

When Swiss-based brand Indiana Paddle & Surf Co. – renowned for premium boards, foils, and SUP equipment – backs a watersports first, you know it means business. The brand supports an impressive roster of record-breaking athletes and bold adventurers, from alpine lake climbs and marathon pump-foiling feats – like Jérôme Baudoux and Nicolas Iten’s pump-foiling records […]

Now in its sixth year, the APP World Tour’s Gran Canaria Pro-Am is playing a vital role in growing SUP by strengthening its deep roots in surf culture. Taking place from 16 to 21 December on the stunning north shore of Gran Canaria, just off the bustling capital city of Las Palmas, the event unites […]

Founder-led stories carry a unique weight in any sport – especially when those founders step onto the start line themselves. When leaders test their own equipment in some of the toughest conditions in the world, it shows a level of commitment that goes far beyond product design. That’s exactly the case with Yster SUP, the […]

Welcome to the livestream marathon of Last Paddler Standing 2025 – the most unpredictable, sleep-deprived, edge-of-your-seat SUP race on the planet. Starting December 6 at 9 am at Lake June in Winter, Florida, athletes will paddle a 3.33-mile loop every hour on the hour… and keep going until there’s only one paddler left. No finish […]

The first edition of the Sesimbra SUP Festival delivered a 4th stop and a spectacular finale to the inaugural European SUP League (ESL), uniting more than 100 athletes from 10 nations at Praia do Ouro for a decisive weekend of racing. Organized by the Sesimbra Surf Club, the European Surfing Federation, and the ESL, the […]

With six world titles collected across the ISA World Championships in El Salvador and the ICF World Championships in Abu Dhabi, NSP enters 2026 with one clear message: purposeful evolution works! Not reinvention. Not marketing hype. Just athlete-driven refinement, tested under the pressure of real racing, and validated on podiums around the world. Across both World […]

Avec un nombre limité de centres de test proposant des démonstrations de planches rigides, le lancement prochain mettant en avant le matériel Yster SUP est une bonne nouvelle. Yster SUP, marque suédoise basée à Malmö, est reconnue pour son accent sur le design et la performance, ainsi que pour son expérience éprouvée dans certaines des […]

Starboard has shown us over the years that new launches usually come with a clear shift in direction. This time, the hints were subtle but noticeable – a hybrid dugout outline appearing in early previews, a few prototype shots circulating, and one question quietly surfacing among paddlers: are we done with blue? The sneak peeks […]