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SUP Industry News

As TotalSUP is in the heart of the Stand Up Paddle industry, we are very often contacted to share news from all kinds of players from the industry from SUP brands to athletes via shops and watersport events.

From injury recovery to the APP World Tour: SUP journey with Infinity Rider Kane Degrauw

14 Nov 2022

From injury recovery to the APP World Tour: SUP journey with Infinity Rider Kane Degrauw

‘Injuries can become your greatest teacher,’ Laird Hamilton’s quote has become a mantra for Infinity SUP Rider Kane Degrauw, who returned to the SUP racing circuit after a long recovery caused by his knee surgery. TotalSUP caught up with this talented SUP athlete always on the lookout ‘for the biggest physical and mental challenge’ to go […]

Fernando Aguerre re-elected President of the International Surfing Association (ISA)

14 Nov 2022

Fernando Aguerre re-elected President of the International Surfing Association (ISA)

[PRESS RELEASE] At the 2022 International Surfing Association (ISA) Annual General Meeting, Fernando Aguerre was unanimously re-elected unopposed as President. Aguerre, who was first elected ISA President in 1994, starts his new term following surfing’s successful debut at last year’s Tokyo Olympic Games, as the federation advances its preparations for the Paris 2024 Olympic Games. […]

Infinity SUP drops in the UK: Interview with Tom Beaton and Freddie Oldfield of Maxtrack Distribution

18 Oct 2022

Infinity SUP drops in the UK: Interview with Tom Beaton and Freddie Oldfield of Maxtrack Distribution

Has the appetite for performance race boards and surf SUPs in the post-lockdown United Kingdom increased? One thing is certain, there’s a growing tribe of #InfinitySpeedFreaks and SUP-savvy players are moving fast in response to these emerging watersport trends. TotalSUP caught up with Tom Beaton and Freddie Oldfield of Maxtrack Distribution, a specialist B2B distributor […]

World SUP Champ Lincoln Dews joins Blackfish Paddles as the Head of Product Development

17 Oct 2022

World SUP Champ Lincoln Dews joins Blackfish Paddles as the Head of Product Development

World SUP Champion and the 2022 Yukon River Quest SUP Record Holder Lincoln Dews has joined Blackfish Paddles as the Sales Manager for Australia and New Zealand and the Head of Product Development, announced the Canadian brand specialising in handcrafted, high-performance paddles for SUP, surf and foiling. Lincoln has collaborated with Blackfish Paddles to develop […]

SUP The Creek 2022: The UK’s end of season SUP racing party – Interview with Crispin Jones

15 Oct 2022

SUP The Creek 2022: The UK’s end of season SUP racing party – Interview with Crispin Jones

Can weather get more challenging in October? “Sure,” says Crispin Jones, endurance paddler, Bossman at Waterborn SUP and SUP The Creek Race Director, “But this helps us grow into better and more rounded paddlers.”  TotalSUP caught up with Crispin to chat about one of the UK’s raddest end of season SUP racing parties and the country’s state […]

“Busan SUP Open is a true benchmark in the history of the sport!”: World’s top athletes on the APP World Tour stop in South Korea

13 Oct 2022

“Busan SUP Open is a true benchmark in the history of the sport!”: World’s top athletes on the APP World Tour stop in South Korea

2022 Busan SUP Open is one for the books. The 3rd stop of the APP World Tour in South Korea has been one of those events on this year’s SUP racing circuit that has showed what stand-up paddleboarding Olympics could look like with drones illuminating the sky in a spectacular opening ceremony to display the […]

Busan SUP Open: Starboard Rider Choi Ji Won is all set for the APP World Tour stop on her home turf

23 Sep 2022

Busan SUP Open: Starboard Rider Choi Ji Won is all set for the APP World Tour stop on her home turf

It’s been a busy month for Choi Ji Won, Starboard Rider and one of Korea’s leading SUP athletes, who’s just completed London SUP Open, the 2nd stop of the APP World Tour, and winning the women overall 4th position. TotalSUP has caught up with this up-and-coming athlete just hours before the next highly anticipated APP […]

Tiki SUP Challenge 10x : ramer pour la planète avec Stitch et Starboard

23 Sep 2022

Tiki SUP Challenge 10x : ramer pour la planète avec Stitch et Starboard

Tout cet été, vous avez surement vu passer sur vos réseaux sociaux des captures d’écran de traces GPS et autres chronométrages de sorties en stand-up paddle. Pour la plupart d’entre elles, c’était pour le Tiki SUP Challenge 10x ! Le Tiki SUP Challenge est un challenge organisé par Starboard qui consiste à ramer pour faire […]

Swedish Lifejacket Manufacturer Baltic Safety Products Reveals SUP-Specific Range

22 Sep 2022

Swedish Lifejacket Manufacturer Baltic Safety Products Reveals SUP-Specific Range

A historical Swedish lifejacket manufacturer established in 1977, Baltic Safety Products, commonly known as Baltic Lifejackets in the sailing and kayaking world, is making a strategic move towards the Stand Up Paddle market with a SUP-specific range of 50N Buoyancy aids that have the particularities of being ultra-light, close-fitting and very (VERY!) stylish! Oscar Anderberg, […]

2022 APP World Tour: British SUP Champ Blue Ewer joins the London SUP Open pro division

1 Sep 2022

2022 APP World Tour: British SUP Champ Blue Ewer joins the London SUP Open pro division

“If there was one thing different to anything I had experienced in surfing, it’s this competitive rivalry pushing stroke for stroke with the guy next to you, which I love,” claims four-time British SUP racing Champion Blue Ewer, as he prepares for London SUP Open, the 2nd stop of the APP World Tour on the 14-18 […]

Agios Nikolaos on SUP 2022: Greece leading SUP event returns! Interview with the Head Organiser Mikhalis Farsaris

28 Aug 2022

Agios Nikolaos on SUP 2022: Greece leading SUP event returns! Interview with the Head Organiser Mikhalis Farsaris

On 24 and 25 September, Agios Nikolaos, a coastal town on the Greek island of Crete, will be hosting again one of the biggest SUP events in Greece – Agios Nikolaos on SUP 2022. This is the 7th edition of the event and every effort has been made to provide both athletes and visitors with a […]

Paddle for the planet and a chance to win a custom built Infinity SUP board!

19 Aug 2022

Paddle for the planet and a chance to win a custom built Infinity SUP board!

Infinity has once again partnered with the world’s leading conservation organization, World Wildlife Fund, on their mission to save the planet’s wild waters and natural places through the WWF’s Virtual Panda Paddle event bringing together all water enthusiasts to paddle their favourite body of water and raise funds for a world-changing cause. “We’ve been involved […]

Jeu-concours SIC Maui x TotalSUP : Gagnez un stand-up SIC MAUI !

10 Aug 2022

Jeu-concours SIC Maui x TotalSUP : Gagnez un stand-up SIC MAUI !

A l’occasion de la sortie du site SICmaui.com, tentez de remporter un stand-up paddle Tao Air Surf 10’6. Vous aimez SIC Maui ? Nous aussi ! A l’occasion de la sortie de la toute nouvelle version française du site SICmaui.com, nous vous proposons de remporter un stand-up paddle Tao Air Surf 10’6 d’une valeur de […]

London stop of the APP World Tour moved to the 16-18 September 2022

29 Jul 2022

London stop of the APP World Tour moved to the 16-18 September 2022

The APP World Tour team has just announced that the London  SUP Open event has been moved and will now take place on the 16-18 September 2022. Here’s the official APP World Tour statement: “Due to the intensive strike action across all rail and underground in London that has been announced for the entirety of […]