SUP Industry News

Starboard‘s latest announcement has certainly caught the attention of the SUP community, as it goes far beyond a typical board launch. The project represents years of focused R&D, developed in collaboration with adventurer Bruce Kirkby. His vision was to bring wilderness SUP touring to a broader audience by creating a serious, all-round expedition platform – […]

The beauty of stand-up paddleboarding is that every paddler gets to choose their own path. Increasingly, recreational paddlers are discovering a passion for pushing their limits, progressing into long-distance events, endurance racing and some of the most demanding challenges the sport has to offer. For many, the ultimate test is not against fellow competitors, but […]

Starboard has officially announced the latest addition to its elite Dream Team – one of the most highly anticipated pieces of news in the SUP racing world each season – and this year the spotlight falls on Brazil’s Guilherme Dos Reis. Fresh off claiming the Pan American SUP Championship title, Guilherme joins the Starboard Dream […]

Fresh off his appearance on LENNY BROS – the podcast hosted by Kai and Ridge Lenny – Connor Baxter opened up about the mindset behind dominating a sport for over a decade, while reflecting on the many transitions shaping this next chapter of his life: from a global SUP-erstar to fatherhood and becoming a Maui […]

If there’s one SUP athlete to ask whether our sport has truly carved out its identity among other water and board sports, it’s Michael Booth – a name that carries both weight and integrity. A multiple World SUP Champion, elite waterman, Starboard Dream Team rider, coach, entrepreneur, and member of the ICF SUP Advisory Committee […]

“We’re not building a board for pros – we’re building a board for serious paddlers who are tired of riding something that holds them back.” That bold statement sets the tone for Honu, the Australian brand born on the shores of Bondi Beach, built on clarity of vision, sustainability, quality and consistency. In 2019, Honu […]

In our last interview, what struck me most was something Rylee Walker, endurance paddler and Cystic Fibrosis advocate, said: “One of the biggest challenges I continue to face is the constant question: ‘Is what I’m doing enough?” It’s a question many of us grapple with – it can either unsettle us and make us fold […]

With ultra-endurance and adventure paddlers, what interests us most is digging deeper  – in hope of uncovering the core why. The pull towards untouched places, the level of difficulty, the solitude and the cause that drives these challenges – whether environmental activism, specific charity or something more personal. David Haze – aka Nomadic Paddler – […]

Inside the European SUP League, a new continental circuit is taking shape with the ambition of bringing structure, visibility, and long-term growth to SUP racing. Built on collaboration between organizers, federations, athletes, and media, the ESL aims to professionalize the sport while keeping its community spirit at its core. From standardized race formats and inclusive […]

At just 19, Nicolò Ricco represents a new generation of stand-up paddle athletes – one that, despite its young age, can be defined by a more methodical approach to training and competing, dialling in every factor and optimising performance over time. A multiple Italian champion based in Bari, Italy, and the holder of several SUP […]

One of Italy’s most versatile pro SUP & surf athletes, all-round waterman and Coach, Tommaso Pampinella, is now celebrating a decade of competitive racing. Signing with SIC Maui marks a full circle for the athlete, who has firmly stepped into the world of ocean endurance racing. With an impressive roster of ocean events under his […]

NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan. With APM joining SurfCloud in […]

The stand up paddling industry has seen many ups and downs over the last decade. From the rise of SUP racing, to the explosive sales of recreational boards during COVID… to now quite a stagnant economy, Red Equipment has seen many of these significant events first hand. That’s why today at TotalSUP, we had the […]

In the months leading up to its official release, the all-new Starboard TwinFin SUP surf board was already sparking both hype and interest. More than 150 paddlers from 31 countries registered for early access, eager to be among the first to experience it. The standout favourite? The 8’3” x 30” 125L Acute Carbon, the most […]