SUP Industry News

Infinity SUP Welcomes French Champion Arthur Arutkin to the Team Infinity SUP Co. known for premium manufactured – performance driven race and surf SUP’s, is proud to announce that French waterman and veteran SUP star Arthur Arutkin has officially joined the #infinityspeedfreaks.  Already a seasoned pro in the sport of SUP and one of […]

“We are so excited to welcome Brendon Prince to the Blackfish Team. Brendon is an amazing athlete and someone with a passion and desire to see what’s possible on a paddleboard. We are honoured that he chose to use our paddles when he paddled around the UK and it is great to have him join […]

20-time Austrian Stand-Up Paddle champion Christian Taucher, announced this week his new sponsorship with international SUP, SURF and FOIL brand SUNOVA. Following the end of his collaboration with Fanatic, this new partnership should help Christian Taucher, one of the most active and influential SUP racers and training coaches in Austria and Europe, to continue his […]

“I am delighted to announce that Göran “Gossa” Gustavsson has joined team Yster. Göran is an accomplished long-distance paddler and has a passion for ultra-distances races like the nonstop SUP11 City Tour, Last Paddler Standing and the Yukon River Quest”, commented Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in […]

At the ICF world championships in Gdynia SUP race fans might have noticed an unfamiliar name at the sharp end of the Elite men’s field, Blue Ewer. If you had also followed the European Championships in Denmark then it would be less of a surprise to see the young man from Team England pushing more […]

We are saddened to announce that Pedro Lacerda, the President of the Madeira Surf Association (ASRAM / Associação de Surf da Região Autónoma da Madeira) died yesterday at the age of 61. Pedro Lacerda was the father of surfer and SUP racer Tomás Lacerda, holder of numerous titles in Madeira and Portugal, especially in SUP […]

TotalSUP sat down to talk to Hugh Bonner, the MD for Mara Media who are hosting the first Ireland On the Water Expo in Northern Ireland on March 4 and 5.   Hi Hugh, nice to talk to you today about the Ireland On the Water Expo. Your event page looks great, you have found […]

If there’s one word coming to mind when thinking of the SUP sensation Rai Taguchi, is RELENTLESS. His explosive comeback from the fall and exceptional buoy turn in the men’s Sprint final at the APP World Tour’s Busan stop went viral and the SUP world is paying close attention. With the industry being positively shaken […]

Over the past month, Starboard has been working hard behind the curtains to present a very competitive line-up of international athletes for 2023. With future recruitment announcements by the Tiki brand still on hold (drums…), 3 athletes and 1 adventurer have already been announced to make their entrance in the Dream Team: SUP racers Alba […]

The Swedish Canoe Association and Yster SUP announced yesterday a collaboration within Yo! WhatSUP – a kick-start project for organized children’s and youth activities for Stand-Up Paddling (SUP) within the Swedish Canoe Association – where the Swedish Canoe Association will provide SUP equipment from Swedish brand Yster SUP to five local canoe and SUP clubs. […]

Naish, the legendary Maui based company of 24 time windsurfing world champion and pioneer of Stand Up Paddling, Kiteboarding, and Wingsurfing Robby Naish, has been acquired by Kubus Sports, a Netherlands based internationally leading sports equipment brands platform. With the acquisition of Naish, a leading brand in water sports equipment, Kubus Sports strengthens its global […]

International SUP, FOIL & Wing Foil brand SIC has revealed its SUP Race Team for 2023. While two young SUP racers, Rai Taguchi (he is currently assessing offers from various brands) and Bodie Von Allmen (recruited by team NSP), are no longer part of SIC’s Global Team after years of being nurtured by the historic […]

Indiana Paddle & Surf, one of TotalSUP’s sponsors are looking for their new MarCom Manager, based in Lake Zurich, Switzerland. Here is the full job description! Indiana Paddle & Surf is the leading Swiss water sports brand of White Wave AG. Since 2010 we develop and distribute Stand Up Paddles, Foilboards, Surfboards and Foils worldwide. […]

The wait has been longer than usual but it has been worth it! Starboard’s 2023 SUP Race Range is finally out after another very successful year for the Tiki brand with numerous world titles in many age categories and under different federations and competitions. Starboard’s 2023 All Star and Sprint boards won 7 gold medals […]