SUP Industry News

If there’s one SUP athlete to ask whether our sport has truly carved out its identity among other water and board sports, it’s Michael Booth – a name that carries both weight and integrity. A multiple World SUP Champion, elite waterman, Starboard Dream Team rider, coach, entrepreneur, and member of the ICF SUP Advisory Committee […]

“We’re not building a board for pros – we’re building a board for serious paddlers who are tired of riding something that holds them back.” That bold statement sets the tone for Honu, the Australian brand born on the shores of Bondi Beach, built on clarity of vision, sustainability, quality and consistency. In 2019, Honu […]

In our last interview, what struck me most was something Rylee Walker, endurance paddler and Cystic Fibrosis advocate, said: “One of the biggest challenges I continue to face is the constant question: ‘Is what I’m doing enough?” It’s a question many of us grapple with – it can either unsettle us and make us fold […]

With ultra-endurance and adventure paddlers, what interests us most is digging deeper  – in hope of uncovering the core why. The pull towards untouched places, the level of difficulty, the solitude and the cause that drives these challenges – whether environmental activism, specific charity or something more personal. David Haze – aka Nomadic Paddler – […]

Inside the European SUP League, a new continental circuit is taking shape with the ambition of bringing structure, visibility, and long-term growth to SUP racing. Built on collaboration between organizers, federations, athletes, and media, the ESL aims to professionalize the sport while keeping its community spirit at its core. From standardized race formats and inclusive […]

At just 19, Nicolò Ricco represents a new generation of stand-up paddle athletes – one that, despite its young age, can be defined by a more methodical approach to training and competing, dialling in every factor and optimising performance over time. A multiple Italian champion based in Bari, Italy, and the holder of several SUP […]

One of Italy’s most versatile pro SUP & surf athletes, all-round waterman and Coach, Tommaso Pampinella, is now celebrating a decade of competitive racing. Signing with SIC Maui marks a full circle for the athlete, who has firmly stepped into the world of ocean endurance racing. With an impressive roster of ocean events under his […]

NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan. With APM joining SurfCloud in […]

The stand up paddling industry has seen many ups and downs over the last decade. From the rise of SUP racing, to the explosive sales of recreational boards during COVID… to now quite a stagnant economy, Red Equipment has seen many of these significant events first hand. That’s why today at TotalSUP, we had the […]

In the months leading up to its official release, the all-new Starboard TwinFin SUP surf board was already sparking both hype and interest. More than 150 paddlers from 31 countries registered for early access, eager to be among the first to experience it. The standout favourite? The 8’3” x 30” 125L Acute Carbon, the most […]

With the international paddle season in full swing, Starboard has launched a global challenge designed to get paddlers of all levels on the water. In collaboration with Waterspeed, a popular app for tracking watersports sessions, the company is offering stand-up paddlers a unique opportunity: complete a 5-kilometer paddle, log it in the app, and enter […]

On July 5-7, South Korea is offering more than just world-class competition at the 2025 APP WORLD TOUR SEOUL SUP. Thanks to the innovative “Bleisure Travel in Korea” initiative, organized by the Korea Tourism Organization, international participants in the prestigious SUP event will be treated to a unique travel experience that blends sport, sightseeing, and […]

The city of Benalmádena is ready to write a new chapter in the sport of Stand Up Paddle. Its coastline will host the 3rd edition of the Battle for Hercules, and first official event of the European SUP League (ESL)— the brand-new international circuit launched by the European Surfing Federation, in collaboration with national federations […]

Daniel Parres is a key figure in the Spanish SUP scene, renowned for his work as both a coach and athlete at Parres Watersports. He’s also the mastermind behind the World SUP Festival Costa Blanca, which returns in 2025 after a year’s hiatus. Parres is also one of the driving forces behind the newly launched […]