SUP Industry News

One of Italy’s most versatile pro SUP & surf athletes, all-round waterman and Coach, Tommaso Pampinella, is now celebrating a decade of competitive racing. Signing with SIC Maui marks a full circle for the athlete, who has firmly stepped into the world of ocean endurance racing. With an impressive roster of ocean events under his […]

NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan. With APM joining SurfCloud in […]

The stand up paddling industry has seen many ups and downs over the last decade. From the rise of SUP racing, to the explosive sales of recreational boards during COVID… to now quite a stagnant economy, Red Equipment has seen many of these significant events first hand. That’s why today at TotalSUP, we had the […]

In the months leading up to its official release, the all-new Starboard TwinFin SUP surf board was already sparking both hype and interest. More than 150 paddlers from 31 countries registered for early access, eager to be among the first to experience it. The standout favourite? The 8’3” x 30” 125L Acute Carbon, the most […]

With the international paddle season in full swing, Starboard has launched a global challenge designed to get paddlers of all levels on the water. In collaboration with Waterspeed, a popular app for tracking watersports sessions, the company is offering stand-up paddlers a unique opportunity: complete a 5-kilometer paddle, log it in the app, and enter […]

On July 5-7, South Korea is offering more than just world-class competition at the 2025 APP WORLD TOUR SEOUL SUP. Thanks to the innovative “Bleisure Travel in Korea” initiative, organized by the Korea Tourism Organization, international participants in the prestigious SUP event will be treated to a unique travel experience that blends sport, sightseeing, and […]

The city of Benalmádena is ready to write a new chapter in the sport of Stand Up Paddle. Its coastline will host the 3rd edition of the Battle for Hercules, and first official event of the European SUP League (ESL)— the brand-new international circuit launched by the European Surfing Federation, in collaboration with national federations […]

Daniel Parres is a key figure in the Spanish SUP scene, renowned for his work as both a coach and athlete at Parres Watersports. He’s also the mastermind behind the World SUP Festival Costa Blanca, which returns in 2025 after a year’s hiatus. Parres is also one of the driving forces behind the newly launched […]

GBSUP National Paddle Racing Series , designed to bring together the UK SUP racing community across a range of disciplines and ability levels, promoting both competitive and inclusive participation, has reached another exciting milestone. GBSUP has announced a new collaboration with AquaPaddle, a UK-based charity dedicated to promoting physical and mental well-being through paddle sports, to […]

When the SUP and all-waterman legend Zane Kekoa Schweitzer says, “It made me excited to SUP surf again… Yeah, I kinda don’t want to ride any other board,” the SUP world is listening and it’s about to be hit with a seismic delivery from Starboard. We’ve all seen the slick teaser drops building the hype […]

Paddle Logger, the most award winning paddling tracking app is excited to announce the launch of Season 3 of the Rise and Glide Podcast TODAY! As they embark on this new season, Paddle Logger continues their mission to explore the vibrant world of paddle sports, bringing you inspiring stories, expert insights, and the latest trends […]

The European Surfing Federation, in collaboration with national federations, has announced the launch of the European SUP League (ESL), a new Stand Up Paddle racing circuit set to begin in 2025. The league aims to provide a structured competition framework across multiple countries, with the goal of enhancing athlete participation, event organization, and overall visibility […]

Paddle Logger, the popular iOS app designed for paddlers, has announced the launch of French and German language support, further expanding its accessibility alongside English and Spanish. Now, even more paddlers can track their adventures and stay safe on the water in their native language. Already a go-to app for stand up paddle boarders, kayakers, […]

TotalSUP Awards 2024 – The People’s Choice! First and foremost, we (I) want to thank you for your patience in awaiting the results of the TotalSUP Awards 2024. The 2024 season was long and intense, running all the way to mid-December, and after covering more than 20 events around the world, I needed a short […]