NSP Strengthens Central and Northern European Presence with APM

NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan.

With APM joining SurfCloud in NSP’s European distribution network, the brand is now supported by two highly established and respected partners across some of Europe’s largest action sports markets. Together with NSP’s existing independent distributors, the focus will remain on building strong, local relationships with retailers, surfers and paddlers.

APM brings an extensive retailer and rider network and sees strong potential in expanding further into the surf category. “The market remains robust,” explains APM CSO Loisi Stadler, highlighting clear opportunities across Surf, Stand Up Paddle, SUP Surf and SUP Race. Germany in particular continues to play an active role in the global scene, with its well-travelled riders regularly spotted at breaks worldwide, well beyond iconic locations such as the Eisbach or Munich’s O2 Surf Town wave pool.

Since 2001, NSP has built its reputation on durable, high-performing boards, supported by collaborations with leading shapers. Recent highlights include Richie Lovett’s newly launched Volume range and Tully St John’s Laguna Bay Sleepwalker longboards, which have delivered championship-winning performances. As the brand approaches its 25th anniversary in 2026, NSP continues to build on a track record that includes multiple gold medals at recent ICF and ISA World Championships.

By combining proven elite performance, continuous product development and long-term durability, NSP has established itself as a global category leader. The partnership with APM is expected to further accelerate this momentum across all four territories, reinforcing NSP’s position in the European market.

To find out more about APM Marketing and NSP:
www.apm-marketing.de
www.nspsurfboards.com