Red Paddle Co

When covering long-distance races and endurance challenges, the goal is often to get to the core of why athletes choose the tougher, more extreme side of the sport. What stood out while working on the story with Ilze Ozolina was not just the physical challenge, but the meditative aspect of long-distance paddling. As she puts […]

Nestled in the heart of the Canadian Rockies, Bow Valley SUP has become a cornerstone of Alberta’s growing paddle boarding community. What began in 2013 out of the back of a VW Jetta has evolved into a thriving adventure company offering lessons, rentals, and guided tours across Canmore, Banff, and the Bow River. Driven by […]

Red Equipment has long been known for its innovative outdoor gear, and their latest lightweight bags continue that tradition. Designed with active adventurers in mind, these backpacks and crossbody bags combine waterproof protection, durability, and comfort—all while remaining lightweight and packable. In a recent interview with Red, the team behind these new bags shared their […]

The stand up paddling industry has seen many ups and downs over the last decade. From the rise of SUP racing, to the explosive sales of recreational boards during COVID… to now quite a stagnant economy, Red Equipment has seen many of these significant events first hand. That’s why today at TotalSUP, we had the […]

Red Equipment has shared with us some exciting news! George Shillito, Red Equipment’s brand director recently completed the famous Salaca 100 race in Latvia! The 100km course starts at Lake Burtnieks and finishes downstream in the coastal city of Salacgriva. Today at TotalSUP we have the pleasure of sharing George’s incredible experience with you, and […]

Red Equipment has done it again! With unwavering dedication to excellence, innovation, and cutting-edge design, this remarkable brand has consistently remained at the forefront of the industry since their early beginnings. Constantly striving to enhance their products and improve user experiences, Red Equipment is thrilled to announce the highly anticipated launch of their revolutionary new […]

Today on TotalSUP we delve into the adventures and insights of professional photographer Jimmy Martinello who has seamlessly integrated Red Equipment into his outdoor pursuits. From navigating the rugged terrains of the Yukon and North West Territorities Canada to capturing stunning landscapes in Iceland, Jim’s experiences highlight the durability and innovation of Red Equipment products. […]

Not only has 2025 been the remarkable year of launching Red Equipments’ innovative new FUTURE Range, but Red Equipment is equally just as excited to announce the highly anticipated launch of their brand-new paddle line-up! This exciting collection showcases an array of all-new artwork, a variety of blade sizes tailored for every skill level, premium […]

Red Equipment, the British company that has set the world standard for inflatable stand-up paddleboards (SUP) since 2008, today announces a progression in its product line for the year ahead. 10 newly designed high-performance inflatable SUPs make up Red’s 2025 Future Series board range. Each is constructed from the brand’s groundbreaking new MSL®800 double-drop-stitch material offering […]

Red Paddle Co, the pioneers of inflatable SUP technology, has been developing some of the most trusted gear on the market with laser-sharp focus on delivering quality that guarantees authentic experience authentic experiences on and off the water. To remain a leader in innovation, the UK brand underscores the need to push boundaries – going […]

Today, John Hibbard, CEO and Co-Founder of Red Paddle Co, discusses with TotalSUP the innovation behind their Compact Range. Known for pioneering high-quality inflatable paddleboards, Red Paddle Co has introduced the Compact Range to meet the growing demand for easy storage and travel-friendly options. The boards incorporate patented MSL PACT technology, ensuring they pack down […]

Today, we delve into Jamie Harman‘s remarkable experience of the 2023 Great Glen Challenge, Scotland’s grueling 90K – two-day paddle race across some of the most notorious Scottish Lochs. From his roots in water sports to his role as UK Sales Manager at Red Paddle Co, Jamie’s passion for adventure shines through. Seeking to break […]

In the realm of adventure seekers, Patrick Cruywagen stands as a beacon of exploration and endurance. With a background that intertwines military service and journalism, Patrick’s journey has taken him across continents, from gorilla trekking to covering events like the Dakar Rally. An avid runner and outdoor enthusiast, he found a new passion in stand-up […]