Yster SUP chosen by the Swedish Canoe Association for youth investment in SUP paddling

The Swedish Canoe Association and Yster SUP announced yesterday a collaboration within Yo! WhatSUP – a kick-start project for organized children’s and youth activities for Stand-Up Paddling (SUP) within the Swedish Canoe Association – where the Swedish Canoe Association will provide SUP equipment from Swedish brand Yster SUP to five local canoe and SUP clubs.

“We are happy to present Yo! WhatSUP and our collaboration with Yster SUP,” says Danny HallmĂ©n, Competition & Para Canoe Developer, Swedish Canoe Association. “Yster has impressed with its high-quality SUP boards in several international contexts and we appreciate Yster’s experience and ability to build high-performance SUP boards. I am convinced that our cooperation will contribute to increased interest in SUP paddling in Sweden.”

“Thanks to the Swedish Canoe Association’s investment, we now make it possible for children and young people to paddle with professional SUP equipment,” says Per Vallbo, Founder and CEO of Yster SUP. “We build our children’s and youth boards in the same way as our most advanced boards because we know what difference professional equipment makes.”

Canoe and SUP clubs in Sweden can apply to participate in the project until 31 January 2023! Decisions on which five clubs will be included in the project will be made in the course of the month of February.

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About the Author

Mathieu Astier

Mathieu is the hyper-active founder of TotalSUP and a multilingual online marketing veteran with more than 20 years of experience working for top international internet companies. His love-at-first-sight for Stand Up Paddling in 2013 led him to build one of the leading online media dedicated to SUP in English and French and to turn his family lifestyle towards the ocean.

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