Per Vallbo

The Malmö Ocean Race, Sweden’s premier SUP racing event, is set to thrill spectators and participants alike at Sibbarp Beach, Limhamn, on 3-4 June. As the second event in the action-packed Svenska SUP Race Serien 2023 calendar, Malmö Ocean Race promises a unique and challenging experience for elite and junior SUP athletes set against the […]

“I am delighted to announce that Göran “Gossa” Gustavsson has joined team Yster. Göran is an accomplished long-distance paddler and has a passion for ultra-distances races like the nonstop SUP11 City Tour, Last Paddler Standing and the Yukon River Quest”, commented Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in […]

The Swedish Canoe Association and Yster SUP announced yesterday a collaboration within Yo! WhatSUP – a kick-start project for organized children’s and youth activities for Stand-Up Paddling (SUP) within the Swedish Canoe Association – where the Swedish Canoe Association will provide SUP equipment from Swedish brand Yster SUP to five local canoe and SUP clubs. […]

“I love the event format: It’s a race with no finish line, only your physical and mental endurance determine where your finish line is,” said Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in Malmo, which is The Last Paddler Standing official board partner.  TotalSUP caught up with Greg Wingo, […]

With the 2022 ICF SUP World Championships fast approaching, TotalSUP caught up with Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in Malmo, to chat about the Yster SUP Team and the demo board quiver available at this flagship event held on the 7-11 September. The brand’s presence in Gdynia […]

“I know that Janneke Smits and Ella Oesterholt of  Team Yukon SUPventure Ladies , were prepared to the teeth which involved putting their inflatable Yster iSUP 17’3”x 26” Linear boards to the test in different conditions. The boards were their ultimate lifelines between the race start at Whitehorse to the finish at Dalton Highway Bridge so the boards just had […]

“The races that really touched our hearts are the races that included a healthy share of suffering.” When a statement of this calibre comes from a duo with competitive paddle background in white water rafting, you know they mean business. With more teams arriving in Yukon to “join the elite few who have conquered the […]

The countdown is on to Yukon 1000, “the world’s toughest endurance and survival race” taking its paddling contestants through 1000 miles of “untouched wilderness” with zero support available. In the run up to this equally unforgiving and epic challenge, TotalSUP caught up with Scott ‘Skip’ Innes of Team SHAC Yukon 1000,  the first all UK SUP Team […]

1000 miles of paddling through “untouched wilderness”, 10 days to complete, 0 support, “unless your life is in imminent danger”. If these numbers don’t cut it and fully illustrate the extreme uniqueness of the Yukon 1000 challenge, this quote does: “More people have been up Everest than have been beyond Dawson City”* The Yukon 1000 […]

The Red Bull Midsummer Vikings challenge is one of the most talked about events in the SUP calendar offering a unique and inclusive SUP experience for paddlers to race as a team for 24 hours in a row – both night and day – around the Amager Island in Copenhagen. The person behind this venture […]

Swedish brand Yster SUP have announced the newest addition to their ISUP family line. The brand new Yster ISUP 17’3”x26” Linear, the perfect long-distance touring board. Yster SUP began as a mere concept in 2014, when founder and CEO, Per Vallbo, realised how few boards were designed for Northern waters and conditions. In 2016, that […]

With SUP riders embracing a more conscious approach to the sport and in search of personalized experiences, enhanced performance and yes – killer designs! – custom boards are on the rise. To explore this subject further TotalSUP had a unique opportunity to catch up with Australian-born and now Sweden-based, Martin Hunter, Swedish SUP Sprint Champion […]