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Per Vallbo

 
Yster SUP Rider and ultra endurance Champ Göran Gustavsson returns to Florida for the Last Paddler Standing Title

30 Nov 2023

Yster SUP Rider and ultra endurance Champ Göran Gustavsson returns to Florida for the Last Paddler Standing Title

“As the official board of the Last Paddler Standing, I am proud to have two of the world’s most accomplished endurance paddlers in the race. The Yster Team paddlers Göran Gustavsson and Craig Sawyer embody the spirit of resilience and determination with their impressive mental stamina—qualities crucial for success in the Last Paddler Standing race. […]

Yster SUP to power SUPdriven Expeditions, a new outdoor company for immersive SUP experiences in Sweden

7 Nov 2023

Yster SUP to power SUPdriven Expeditions, a new outdoor company for immersive SUP experiences in Sweden

Yster SUP, the premium Swedish SUP brand based in Malmö, will be powering SUPdriven Expeditions, a new outdoor company offering guided SUP tours through wilderness areas in Sweden. “Touring is in the DNA of Yster SUP, so it is with great pleasure that we are launching SUPdriven. Our expeditions take you off the beaten track […]

Yster SUP consolidates its position as the go-to-brand for ultra-endurance & adventure SUP boards with the Yukon wins

21 Aug 2023

Yster SUP consolidates its position as the go-to-brand for ultra-endurance & adventure SUP boards with the Yukon wins

Nothing tests an inflatable board better than an ultra-endurance paddleboarding challenge. Throw into the mix untouched wilderness, white water rapids and 1000 miles of paddling and you get the idea. With the recent SUP division victories at Yukon River Quest and Yukon 1000, Yster SUP, the premium Swedish SUP brand based in Malmö, consolidating its position […]

Yster SUP launches a new all-water hard board series for performance touring, long-distance & adventure paddling

7 Aug 2023

Yster SUP launches a new all-water hard board series for performance touring, long-distance & adventure paddling

Yster SUP, the premium Swedish SUP brand based in Malmö, has announced the launch of Basalty, a new all-water hard board series carefully handcrafted in the EU in basalt/carbon fibre and designed for performance touring, long-distance and adventure paddling. In developing the Basalty Series, Yster SUP has taken its original trademark features – Speed, Stability and […]

Yukon River Quest 2023: Yster SUP Rider Göran Gustavsson aims for the top three

29 Jun 2023

Yukon River Quest 2023: Yster SUP Rider Göran Gustavsson aims for the top three

When we’re publishing this article, Göran “Gossa” Gustavsson, Ultra Endurance Paddler and Yster SUP Team Rider supporting the premium Swedish brand on the development side, is already in Canada, getting acclimatised in the run up the Yukon River Quest, kicking off on the 4th July. This ultra endurance challenge is an annual marathon race testing paddlers’ […]

Malmö Ocean Race 2023: Yster SUP to unveil a new all-water board series for long distance paddling

8 May 2023

Malmö Ocean Race 2023: Yster SUP to unveil a new all-water board series for long distance paddling

The Malmö Ocean Race, Sweden’s premier SUP racing event, is set to thrill spectators and participants alike at Sibbarp Beach, Limhamn, on 3-4 June. As the second event in the action-packed Svenska SUP Race Serien 2023 calendar, Malmö Ocean Race promises a unique and challenging experience for elite and junior SUP athletes set against the […]

Yster SUP welcomes endurance paddler Göran Gustavsson to their Team

6 Feb 2023

Yster SUP welcomes endurance paddler Göran Gustavsson to their Team

“I am delighted to announce that Göran “Gossa” Gustavsson has joined team Yster. Göran is an accomplished long-distance paddler and has a passion for ultra-distances races like the nonstop SUP11 City Tour, Last Paddler Standing and the Yukon River Quest”, commented Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in […]

Yster SUP chosen by the Swedish Canoe Association for youth investment in SUP paddling

18 Jan 2023

Yster SUP chosen by the Swedish Canoe Association for youth investment in SUP paddling

The Swedish Canoe Association and Yster SUP announced yesterday a collaboration within Yo! WhatSUP – a kick-start project for organized children’s and youth activities for Stand-Up Paddling (SUP) within the Swedish Canoe Association – where the Swedish Canoe Association will provide SUP equipment from Swedish brand Yster SUP to five local canoe and SUP clubs. […]

Yster SUP is the official board of the Last Paddler Standing: Interview with Race Director Greg Wingo

3 Nov 2022

Yster SUP is the official board of the Last Paddler Standing: Interview with Race Director Greg Wingo

“I love the event format: It’s a race with no finish line, only your physical and mental endurance determine where your finish line is,” said Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in Malmo, which is The Last Paddler Standing official board partner.  TotalSUP caught up with Greg Wingo, […]

Yster SUP announces its competing Team and demo quiver available at the 2022 ICF SUP World Championships

5 Sep 2022

Yster SUP announces its competing Team and demo quiver available at the 2022 ICF SUP World Championships

With the 2022 ICF SUP World Championships fast approaching, TotalSUP caught up with Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in Malmo, to chat about the Yster SUP Team and the demo board quiver available at this flagship event held on the 7-11 September. The brand’s presence in Gdynia […]

Yukon 1000: Yster SUP Dutch female duo smashes the world’s longest paddle race

10 Aug 2022

Yukon 1000: Yster SUP Dutch female duo smashes the world’s longest paddle race

“I know that Janneke Smits and Ella Oesterholt of  Team Yukon SUPventure Ladies , were prepared to the teeth which involved putting their inflatable Yster iSUP 17’3”x 26” Linear boards to the test in different conditions. The boards were their ultimate lifelines between the race start at Whitehorse to the finish at Dalton Highway Bridge so the boards just had […]

Yukon 1000: Meet the All-Girl Dutch SUP Team competing on Yster Unlimited iSUPs

21 Jun 2022

Yukon 1000: Meet the All-Girl Dutch SUP Team competing on Yster Unlimited iSUPs

“The races that really touched our hearts are the races that included a healthy share of suffering.” When a statement of this calibre comes from a duo with competitive paddle background in white water rafting, you know they mean business. With more teams arriving in Yukon to “join the elite few who have conquered the […]

“Yster SUP 17’3″ is the board for the job”: Interview with Scott ‘Skip’ Innes of Team SHAC Yukon 1000

1 Jun 2022

“Yster SUP 17’3″ is the board for the job”: Interview with Scott ‘Skip’ Innes of Team SHAC Yukon 1000

The countdown is on to Yukon 1000, “the world’s toughest endurance and survival race” taking its paddling contestants through 1000 miles of “untouched wilderness” with zero support available. In the run up to this equally unforgiving and epic challenge, TotalSUP caught up with Scott ‘Skip’ Innes of Team SHAC Yukon 1000,  the first all UK SUP Team […]

Yster iSUPs to power UK SUP Race duo at Yukon 1000

18 Apr 2022

Yster iSUPs to power UK SUP Race duo at Yukon 1000

1000 miles of paddling through “untouched wilderness”, 10 days to complete, 0 support, “unless your life is in imminent danger”. If these numbers don’t cut it and fully illustrate the extreme uniqueness of the Yukon 1000 challenge, this quote does: “More people have been up Everest than have been beyond Dawson City”* The Yukon 1000 […]