Per Vallbo

The SUP world hasn’t even had time to catch its breath after the ICF World Championships, and now it’s gearing up for another epic ride – this time in the most extreme format of our sport – the ultra-endurance. Anticipation is mounting as the countdown begins for the highly anticipated Last Paddler Standing event, the […]

When news broke about Yster SUP powering Swedish remote SUP adventures, led by SUPdriven Expeditions, it made perfect sense. The brand has become synonymous with endurance and adventure SUP boards, that have been pushed to the limits in some of the toughest conditions of ultra-marathon style paddle races on the planet – from Yukon 1000 […]

Industry stories where Founders personally take on the challenge themselves resonate deeply. It’s inspiring to see the leaders who not only stand behind their products but actively push their own limits, embodying the spirit of their brand and passion for the sport. This is exactly the case with Yster SUP, the premium Swedish brand, based […]

Lindsey Tilton, endurance paddler, racer, Coach, and Co-Founder of Aloha Aesthetics based in Florida, has joined the Yster SUP Team. Yster SUP, the premium Swedish brand based in Malmö, has strengthened its impressive roster by confirming another standout name, further solidifying the company’s focus on the endurance paddling and adventure SUP scene. Lindsey Tilton made […]

Yster SUP, the premium Swedish SUP brand based in Malmö, has firmly established itself as the leading name for ultra-endurance and adventure SUP boards, boasting numerous endurance victories and now powering multi-day SUP expeditions in Sweden under the SUPdriven flag. Partnering with SUP 11 City Tour, the legendary 220KM (130 miles) SUP challenge, perfectly aligns […]

From ultra-endurance wins and top performance at some of the most iconic SUP events (Yukon River Quest, Yukon 1000, SUP-11 City Tour, Last Paddler Standing) to kicking off their new venture, SUP Driven Expeditions, as Co-Founders,  Yster SUP, the premium Swedish SUP brand based in Malmö,  has reached another milestone. TotalSUP caught up with Per […]

With SUP touring in the brand’s DNA, Yster SUP, the premium Swedish SUP brand based in Malmö, is taking another step to democratize stand-up paddleboarding expeditions by teaming up and providing its winning gear to power SUPdriven Expeditions, a new outdoor company offering guided SUP tours through wilderness areas in Sweden. Following our interview with […]

“As the official board of the Last Paddler Standing, I am proud to have two of the world’s most accomplished endurance paddlers in the race. The Yster Team paddlers Göran Gustavsson and Craig Sawyer embody the spirit of resilience and determination with their impressive mental stamina—qualities crucial for success in the Last Paddler Standing race. […]

Yster SUP, the premium Swedish SUP brand based in Malmö, will be powering SUPdriven Expeditions, a new outdoor company offering guided SUP tours through wilderness areas in Sweden. “Touring is in the DNA of Yster SUP, so it is with great pleasure that we are launching SUPdriven. Our expeditions take you off the beaten track […]

Nothing tests an inflatable board better than an ultra-endurance paddleboarding challenge. Throw into the mix untouched wilderness, white water rapids and 1000 miles of paddling and you get the idea. With the recent SUP division victories at Yukon River Quest and Yukon 1000, Yster SUP, the premium Swedish SUP brand based in Malmö, consolidating its position […]

Yster SUP, the premium Swedish SUP brand based in Malmö, has announced the launch of Basalty, a new all-water hard board series carefully handcrafted in the EU in basalt/carbon fibre and designed for performance touring, long-distance and adventure paddling. In developing the Basalty Series, Yster SUP has taken its original trademark features – Speed, Stability and […]

When we’re publishing this article, Göran “Gossa” Gustavsson, Ultra Endurance Paddler and Yster SUP Team Rider supporting the premium Swedish brand on the development side, is already in Canada, getting acclimatised in the run up the Yukon River Quest, kicking off on the 4th July. This ultra endurance challenge is an annual marathon race testing paddlers’ […]

The Malmö Ocean Race, Sweden’s premier SUP racing event, is set to thrill spectators and participants alike at Sibbarp Beach, Limhamn, on 3-4 June. As the second event in the action-packed Svenska SUP Race Serien 2023 calendar, Malmö Ocean Race promises a unique and challenging experience for elite and junior SUP athletes set against the […]

“I am delighted to announce that Göran “Gossa” Gustavsson has joined team Yster. Göran is an accomplished long-distance paddler and has a passion for ultra-distances races like the nonstop SUP11 City Tour, Last Paddler Standing and the Yukon River Quest”, commented Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in […]