Yster SUP

With hard-board demo opportunities still limited, Yster SUP’s recent move into the French comes as very welcome news for paddlers. Yster SUP, a Swedish brand based in Malmö, is known for its focus on design and performance, and a proven track record in some of the toughest ultra-endurance races, including the legendary Yukon 1000, Last […]

Founder-led stories carry a unique weight in any sport – especially when those founders step onto the start line themselves. When leaders test their own equipment in some of the toughest conditions in the world, it shows a level of commitment that goes far beyond product design. That’s exactly the case with Yster SUP, the […]

Avec un nombre limité de centres de test proposant des démonstrations de planches rigides, le lancement prochain mettant en avant le matériel Yster SUP est une bonne nouvelle. Yster SUP, marque suédoise basée à Malmö, est reconnue pour son accent sur le design et la performance, ainsi que pour son expérience éprouvée dans certaines des […]

Could adventure SUP be an emerging counterpart to run clubs? A space where community, knowledge-sharing and pure outdoor joy come together on the water? From micro-adventures to full multi-day SUP expeditions, adventure paddling is experiencing a rise. More and more established coaches and endurance SUP racers are turning to this leisure discipline to blend training, […]

We caught up with Thomas Hanke-Hanel, Yster SUP Ambassador and passionate long-distance paddler based in Augsburg, Bavaria, fresh off a strong result at the Bavarian Championships on Lake Simssee, where a tough 12 km race tested every stroke. Thomas’s move into competitive SUP mirrors a wider shift: more amateur paddlers, quite often those coming from […]

Gregor Wacker’s story – former German military diver, ocean rower, and endurance paddler with a 5000km Atlantic Ocean Crossing under his belt* – hits differently. On one hand it’s about that unique ‘league’ of endurance paddlers and absolute legends in their own right taking on some killer, unsupported challenges and yet still slipping under the radar […]

In this second part of the Yster SUP long-distance paddling series, we’re diving into the essentials of endurance racing with exclusive insights from the Yster SUP champions. This time, we go deeper with Göran “Gossa” Gustavsson and Craig Sawyer – two paddlers who’ve carved out their place in the endurance SUP world with a staggering […]

Think endurance SUP is only for elite athletes paddling hundreds of miles? In this special two-part series, we’re breaking down the basics of long-distance stand-up paddleboarding with insights straight from the Yster SUP endurance squad. First up: Lindsey Tilton, endurance paddler, racer, Coach, and Co-Founder of Aloha Athletics based in Florida, who made headlines after completing […]

The SUP world hasn’t even had time to catch its breath after the ICF World Championships, and now it’s gearing up for another epic ride – this time in the most extreme format of our sport – the ultra-endurance. Anticipation is mounting as the countdown begins for the highly anticipated Last Paddler Standing event, the […]

When news broke about Yster SUP powering Swedish remote SUP adventures, led by SUPdriven Expeditions, it made perfect sense. The brand has become synonymous with endurance and adventure SUP boards, that have been pushed to the limits in some of the toughest conditions of ultra-marathon style paddle races on the planet – from Yukon 1000 […]

Industry stories where Founders personally take on the challenge themselves resonate deeply. It’s inspiring to see the leaders who not only stand behind their products but actively push their own limits, embodying the spirit of their brand and passion for the sport. This is exactly the case with Yster SUP, the premium Swedish brand, based […]

Lindsey Tilton, endurance paddler, racer, Coach, and Co-Founder of Aloha Aesthetics based in Florida, has joined the Yster SUP Team. Yster SUP, the premium Swedish brand based in Malmö, has strengthened its impressive roster by confirming another standout name, further solidifying the company’s focus on the endurance paddling and adventure SUP scene. Lindsey Tilton made […]

Yster SUP, the premium Swedish SUP brand based in Malmö, has firmly established itself as the leading name for ultra-endurance and adventure SUP boards, boasting numerous endurance victories and now powering multi-day SUP expeditions in Sweden under the SUPdriven flag. Partnering with SUP 11 City Tour, the legendary 220KM (130 miles) SUP challenge, perfectly aligns […]

From ultra-endurance wins and top performance at some of the most iconic SUP events (Yukon River Quest, Yukon 1000, SUP-11 City Tour, Last Paddler Standing) to kicking off their new venture, SUP Driven Expeditions, as Co-Founders,  Yster SUP, the premium Swedish SUP brand based in Malmö,  has reached another milestone. TotalSUP caught up with Per […]