Social tokens are on the rise in the crypto space and brands are embracing it to create more value, engage with their communities and incentivize positive impact behaviours. And recently, the SUP industry has witnessed a “pioneering move” into metaverse from Starboard SUP!
Driven by sustainable innovation and the power of a community, Starboard has teamed up with Socialstack, a social token platform and SOMWR, a climate positive fashion brand, to launch their own social currency – Blue Tiki ($BTIKI)– “a social token that rewards the movement of eco-conscious Future Fighters who want to change the world, and get rewarded in the process. The token lives on the carbon negative blockchain Celo.”
The announcement was livestreamedfrom Denver, Colorado on Facebook and led by Fiona Wylde, Starboard Team Rider and a three-time World SUP Champion. Joined by Socialstack founders and the brand’s IT crew, the team talked about Blue Tiki and guided the audience through the application.
The brand’s continuous goal is to make the world more sustainable by incentivising climate positive actions. Users can start earning their Blue Tiki ($BTIKI) tokens through beach and ocean clean-ups, mangrove tree planting, participation in community events and other tasks that are announced on the app.
At TotalSUP we jumped straight onto it to check what this hype is all about and created a step-by-step guide how to start earning your Blue Tiki ($BTIKI) tokens supported by a tech glossary!
How to start earning crypto: Welcome to Starboard TIKI-verse!
2. Click Launch App and it will take you to theBlue Tiki login page. Users can both sign up via their Metamask account (A software cryptocurrency wallet used to interact with the Ethereum blockchain) or simply enter their email address.
3. You will be then redirected to your email account inbox to validate your email. Once you do this, YOU’RE IN and presented with a smart, clean looking dashboard.
To start earning, head to the left tab and click EARN where the latest tasks are available. Users can earn from 1 token upwards depending on the type of a task (from sharing Blue Tiki content on social media to organising beach cleans).
4. Each tasks requires a proof of completion which can be a media upload such as screenshot or providing a link to content. The Blue Tiki team will assess your task and that’s how your first token is earned!
5.Keep them coming and see what you can do with them in the Blue Tiki shop – We’ll be planting our mangrove tree in a three-token-time!
Blockchain is a digital collection of information about transactions. Transactions are recorded in “blocks” that are then linked together on a “chain” of previous cryptocurrency transactions. Bitcoin, Ethereum and all other cryptocurrencies are based on blockchain technology. Here’s blockchain explained in 550 words.
Metaverse is a collective virtual shared space. It’s a perfect fusion of physical, augmented and virtual reality providing enhanced immersive experiences. (Source)
Social Token (SNT)
Social token is a type of cryptocurrency, (crypto-asset, digital-asset), based around creators, brands and communities to create engagement and a new way to monetize their work and reward their supporters. (Source)
Cryptocurrency is decentralized digital money that’s based on blockchain technology. A cryptocurrency is a medium of exchange that is digital, encrypted and decentralized. Unlike the U.S. Dollar or the Euro, there is no central authority that manages and maintains the value of a cryptocurrency. (Source)
NFT (Non-Fungible Token)
NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online. (Source)
Fungible and non-fungible
Physical money and cryptocurrencies are “fungible / mutually interchangeable” meaning they can be traded or exchanged for one another. They’re also equal in value—one dollar is always worth another dollar; one Bitcoin is always equal to another Bitcoin. Crypto’s fungibility makes it a trusted means of conducting transactions on the blockchain. NFTs are different. Each has a digital signature that makes it impossible for NFTs to be exchanged for or equal to one another (hence, non-fungible).(Source)
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