20-time Austrian Stand-Up Paddle champion Christian Taucher, announced this week his new sponsorship with international SUP, SURF and FOIL brand SUNOVA. Following the end of his collaboration with Fanatic, this new partnership should help Christian Taucher, one of the most active and influential SUP racers and training coaches in Austria and Europe, to continue his SUP success story and strive for the podium in national and international SUP races.
“SUNOVA, known for its high-quality and innovative SUP Race boards, as well as its focus on performance and sustainability, will support Christian to reach his goals in the 2023 race season” says Thailand-based Martin Jandke, co-founder of The Board Factory and co-owner of SUNOVA. “We are putting a lot of effort into building a strong SUP race team, and Christian as well as a reinforced presence in Austria are key elements for us.”
The SUNOVA SUP boards will be supplied in Austria by Pure Surfshop, a leading retailer of water sports equipment in Austria, specializing in surf, windsurf, and SUP gear, owned by Andreas Portenschlager and Michael Mayer. Andreas is thrilled to be working with now SUNOVA ambassador Christian Taucher, and the partnership should mean a soon-to-be-witnessed SUNOVA push on the Austrian market.
Christian Taucher comments: “I’m proud to be partnering with SUNOVA, a brand that shares my passion for the sport and my commitment to excellence. I’m confident that their superior SUP boards will help me achieve my goals in the 2023 race season and beyond.”
SUP foiling is a rapidly growing part of Stand Up Paddling with more and more paddlers learning to fly. As more paddlers learn how to make the most of their new skills Downwind SUP Foiling has seen a huge growth in popularity, particularly down under with their perfect ocean swells proving a great way to combine […]
Rick Weeks is a self-confessed surf bum who signed a pro contract with SUNOVA at 70 years old. A real silver surfer also known around the world as @supthecreek with a board named after him in the SUNOVA line-up. If you do not know who this real-life surf dude is then grab a coffee and […]
There are stories that resonate strongly showing another dimension of stand-up paddleboarding. The focused, purpose-driven ones that demonstrate the versatility of our sport transcending the competitive and “lifestyle” aspects of it. It was 2019 when we first talked with Norm Hann, Ocean Athlete, SUP Coach, Wildlife Advocate and Founder of a guiding company Norm Hann […]
‘Ever tried. Ever failed. No matter. Try again. Fail again. Fail better,‘ to WIN. Some of the most resonating stories in sport are those about reaching through fire to achieve what you want, that ‘ultimate’ goal that has kept slipping away. “It’s been a really long time coming, like 13 years,” says SUNOVA Team Rider and […]
The countdown is on to the next exciting SUP racing event, Agios Nikolaos on SUP 2022, held on the 24 and 25 September in Crete. In its 7th edition, this year’s event is dedicated to Thanos Karaiskos, the father of SUP in Crete, a pioneer, who had contributed significantly to the development of the sport in […]
Have you ever wondered what goes into the process of designing premium SUP, foil and surf boards for one of the most innovative and disruptive watersport brands? TotalSUP caught up with Marcus Tardrew, SUNOVA Rider and Designer, to talk about “pumping out those SUNOVA prototypes” and the future of SUP and foil design. You’re a […]
There is a memorable exchange in “Everest” (2015) film where a journalist has to ask ‘the Why question’, “Why do people climb Mount Everest?” and the crew replies, “Because it’s there”. “Why the extreme?” has been a recurring theme in TotalSUP conversations with riders embarking on and completing extraordinary watersport challenges and we had to […]
What makes riders, pro athletes and coaches stand out on today’s SUP scene? Infinite enthusiasm for the sport of stand-up paddleboarding backed by knowledge (that they’re willing to share with their communities), technical skills and an uncompromising approach to quality. Christian Taucher’s (aka Chris Diver) social media presence bursts with SUP stoke, dedication to the growth […]
SUP pioneer and promoter, pro athlete, World Champion, Coach, entrepreneur and now a mom… This list is by no means exhaustive and only illustrates some of the activity and projects Susanne Lier, a remarkable SUNOVA Team rider, is involved in. Nearly two hours spent talking with Susanne were a perceptive, razor-sharp insight into the SUP […]