Argentina’s Lucía “Luchy” Cosoleto is the kind of surfer whose affinity with the ocean transcends discipline. Whether she’s carving powerful lines on a shortboard, cross-stepping on a longboard, or dominating the performance SUP field, her surfing speaks the same language: connection, flow, and fearless progression. At 29 and hailing from Buenos Aires, Luchy’s ability to […]
Now in its sixth year, the APP World Tour’s Gran Canaria Pro-Am is playing a vital role in growing SUP by strengthening its deep roots in surf culture. Taking place from 16 to 21 December on the stunning north shore of Gran Canaria, just off the bustling capital city of Las Palmas, the event unites […]
The very 1st edition of the Seoul SUP Open delivered a thrilling spectacle of speed, strategy, and emerging global talent. Set against the vibrant backdrop of the Gangnam district and the towering Lotte World Tower, the event marked a dynamic debut for the APP World Tour in Korea’s capital—and a coming-of-age moment for some of […]
On July 5 & 6, the Han River in the heart of Seoul transforms into a global SUP arena as the APP World Tour lands in Korea’s capital for the first-ever Seoul SUP Open! Among the standout athletes racing on home waters is Sujeong Lim (Lim Sujeong in Korean, where the family name comes first), […]
After a challenging few years, the APP World Tour enters a crucial bridge year—one that lays the foundation for a bold and reimagined future in 2026. At the helm is founder Tristan Boxford, steering the circuit back onto the global stage with renewed purpose. On July 5th and 6th, the spotlight turns to Seoul, South […]
This summer, the APP World Tour lands in Korea’s dynamic capital for the very first edition of the Seoul SUP Open, taking place July 5 and 6 on the Han River. Organized by KAPP, this new flagship event promises two action-packed days of world-class SUP racing with sprint and distance formats, plus a vibrant lineup […]
On July 5-7, South Korea is offering more than just world-class competition at the 2025 APP WORLD TOUR SEOUL SUP. Thanks to the innovative “Bleisure Travel in Korea” initiative, organized by the Korea Tourism Organization, international participants in the prestigious SUP event will be treated to a unique travel experience that blends sport, sightseeing, and […]
The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]
For Infinity, SUP surfing isn’t just a discipline – it’s what they derive from. The culture, the vibes, the gear – it’s all in their roots. And when Infinity gets involved and supports SUP surf events, you know there are some real hitters in the pipeline. The 34th Santa Cruz Paddlefest (28-30 March, Santa Cruz, […]