Bernd Roediger

The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]

For Infinity, SUP surfing isn’t just a discipline – it’s what they derive from. The culture, the vibes, the gear – it’s all in their roots. And when Infinity gets involved and supports SUP surf events, you know there are some real hitters in the pipeline. The 34th Santa Cruz Paddlefest (28-30 March, Santa Cruz, […]

We’ve seen firsthand over the years what it takes to fuel the growth of SUP communities by raising the profile of the sport through high-calibre competitions that attract international athletes, while also keeping local talent engaged within the scene.  This year, Chris Freeman, Co-Founder of Black Project, the Maui brand developing high-performance stand-up paddleboard fins […]

Infinity SUP has its roots firmly embedded in the surf, the first Infinity branded surfboard was made back in 1970 by Daves’ father, Steve and as surfing combined with the paddle, it was a logical step for Infinity to use their expertise and passion to create and innovate with their range of surf SUPs. Today, […]

In the relentless pursuit of the next killer story to report back about the sport of stand-up paddleboarding to pause and dive deeper, below the surface of our sport may seem like the ultimate extravagance. When it happens, you take the leap and simply tune in to the story as it unfolds, revealing “a tangled […]

Some of the top American Athletes competed in Oceanside, California last weekend for a spot in the USA team for ISA World Champs in Puerto Rico in November. The US Surf Federation known as USA Surfing hosted three days of competition on June 16-18 which included 3 disciplines: Distance Race, SUP Surfing and Technical Racing, […]

“Legacy is greater than currency” quote* resonates strongly when looking at brands that have a unique ability to capture the culture and spirit of their time and translate it into their projects and concepts driven by ambition, risk, innovation and creativity. So when a renowned California surf board label matches up with a legendary “80’s […]

Waterman Bernd Roediger, a paddler famous for his smooth downwind style at the Columbia Gorge Race, and for his dominating SUP surfing. More recently we witnessed some serious shredding on a radical new twin fin SUP surfboard. An idea developed purely by an experiment and the drive to push the boundaries of the sport, exactly […]

After a busy couple of months of competition in New York, Osaka and then  back to San Francisco for the Red Bull Heavy Water, it is now time to return to the surf events for the all new stop on the APP World Tour. Introducing The Barbados Pro, this event will provide one of the […]

TotalSUP, official media partner of the APP World Tour Sunset Beach Pro 2019 – Day 3 / Final Day   Poenaiki Raioha comes on top on the final day of the Sunset Beach Pro 2019 ! 2nd Bernd Roediger 3rd Wellington Reis 4th Caio Vaz APP World Tour – Sunset Beach Pro 2019 – Final Day highlights […]

The 8th Annual edition Naish Columbia Gorge Paddle Challenge was unleashed last weekend, and it proved to be a weekend of serious action and fun! The Gorge is one of 10 “major” stops on The Paddle League World Tour (Tahiti, Carolina, OluKai, Zamami, Bilbao, Hossegor, Scharbeutz, Molokai-2-Oahu, The Gorge and next month’s 11 City Tour)The event […]

The beginning of March saw the first event Foil event held in both Australia and the world,  in SUP and Surf. The event held at Currumbin, Gold Coast Australia, The event organised by Takuma Concept ran as part of the 12 towers ocean paddle festival. With small onshore winds and a 50 cm gentle wave the conditions […]