CBS News 8 – San Diego, CA News Station – KFMB Channel 8
Noa Hopper is the star of this 2’30 local TV news story taking place in San Diego. Local TV Channel CBS8’s news presenter John Howard decided to take a Stand Up Paddle lesson with Noa Hopper and made a fun video documentary out of the whole experience. We love it when SUP makes it to TV and could we ask for a better SUP ambassador than young rising 404 SUP race star Noa Hopper to do the job.
23 Feb 2026
From her historic stand-up paddle crossing between Cuba and Key West to countless miles logged along Florida’s wild coastline, Victoria Burgess has built a reputation as a multicraft waterwoman on grit, endurance, and heart. But beyond the big crossings and bluewater challenges, her passion runs just as deep for her home waters. Now she’s inviting […]
16 Feb 2026
Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]
4 Dec 2025
Welcome to the livestream marathon of Last Paddler Standing 2025 – the most unpredictable, sleep-deprived, edge-of-your-seat SUP race on the planet. Starting December 6 at 9 am at Lake June in Winter, Florida, athletes will paddle a 3.33-mile loop every hour on the hour… and keep going until there’s only one paddler left. No finish […]
4 Jul 2025
Steve Houser is a Jersey Shore (New Jersey, USA) native with saltwater in his veins — a lifelong waterman shaped by years of sailing, skateboarding, surfing, and, since 2013, paddleboarding. A Marine Corps veteran and high school history teacher, Steve brings discipline, heart, and humor to everything he does. His passion for SUP began after […]
19 Jan 2025
The remastered SUP racing boards never fail to spark excitement, raising the question of just how far innovative R&D and design can push the sport. The all-new 404 LTD 2 Pro Carbon 14′ takes a significant leap forward from previous models. Developed with input from world SUP Champions Danny Ching (404 Co-Founder) and April Zilg, […]
26 Nov 2024
Tanja Ecker, the 11x National German SUP Champion, Ultra-Endurance Paddler, Coach and 404 and Hippostick Europe Boss, appears to have sparked a wave of enthusiasm across Europe. She’s created a vibrant community centred around the 404 brand, attracting dedicated riders who tackle some of the toughest SUP races on the planet including the SUP 11-City Tour. We caught […]
20 Nov 2024
Welcome to the dedicated 2024 ICF SUP Worlds page! Here, you’ll find the latest updates on one of the year’s biggest SUP events, taking place in Sarasota, Florida, from 20 to 24 November. As the official media partner for this landmark event, TotalSUP is here to keep you updated on all the action, from thrilling […]
16 Oct 2024
For aspiring SUP riders, completing the SUP 11 City Tour once is a dream – but to have seven crosses (*SUP 11-City Tour medal) with podium wins and then crush the 204 km Non-Stop race in 30 hours is nothing short of a stratospheric achievement. Tanja Ecker, the 11x National German SUP Champion, Ultra-Endurance Paddler, […]
15 Sep 2024
Infinity Speed Freak Candice Appleby, the undisputed queen of SUP racing, continues to shape the sport both on and off the water. After her major victory at the Pan American Games in Chile last year which followed a new Gold medal at the 2022 ISA World Championships in Puerto Rico, she’s been focusing on recovery […]
