Our sport needs people who make you want to show up – voices grounded in a deep understanding of the ocean, the disciplines of SUP and surf, and the delicate balance between its limitations and possibilities. In an era often dominated by noise and influencer culture, what truly stands out is authenticity: the raw perspective […]
Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]
There are SUP conversations that stick with you – those that intuitively reveal the direction the sport is headed. Catching up with Susanne Lier, 4x World SUP Champion, elite athlete, Coach, and SUNOVA Team Rider, has always offered nothing short of philosophical depth and insider insight into our sport – and the timing couldn’t be […]
Now in its sixth year, the APP World Tour’s Gran Canaria Pro-Am is playing a vital role in growing SUP by strengthening its deep roots in surf culture. Taking place from 16 to 21 December on the stunning north shore of Gran Canaria, just off the bustling capital city of Las Palmas, the event unites […]
The ISA World SUP & Paddleboard Championship 2025 is kicking off in El Sunzal, Surf City, El Salvador, bringing together 161 athletes from 27 countries for a week of world-class SUP Surf, SUP Racing, and Paddleboard competition. Despite being announced on short notice, the event has drawn an impressive lineup of the world’s best. Among […]
As we can’t be everywhere, especially in the world’s far-flung locations, we’re grateful for the stories shared by athletes on the front lines of SUP’s global growth. Over 300 paddlers stood on the start line at the 8th Nanxun Ancient Town SUP Open, reflecting both the scale of the event and the rapid rise of […]
Csillag Kocsis’ (Triple World Champion, 1x ISA, 2x ICF, and 8x Hungarian SUP Titleholder) breakout victory at the ISA SUP World Championships didn’t just turn heads – it signalled a shift in women’s SUP racing. From that moment on, one thing has been certain: when Csillag lines up, she’s racing to empty the tank. In […]
Attracting over 200 paddlers in the seaside town of Santa Pola, with more than 28 nationalities represented from all 5 continents, €16,000 in prize money, top-tier athletic performance, and a steadfast focus on sustainability and inclusion, the latest edition of the World SUP Festival Costa Blanca stood out, as expected, as a major event on […]
From coaching to racing arm in arm and paddle in paddle, Daniel Hasulyo, World SUP Champion, Coach, entrepreneur and SUNOVA Team Rider, unlocks an exciting SUP racing scene in China and its large and active paddleboarding communities. Daniel’s account of two weeks of racing is a celebration of high performance, camaraderie and shared passion for […]