“To be on the water – that’s what we live for and that’s what we work for” statement is at the core of Indiana Paddle & Surf’s philosophy. To celebrate its ever-growing SUP, surf and foil community, the premium Swiss watersport brand is treating all adrenaline and fun seeking riders to a rad giveaway – €500 voucher to spend in Indiana’s store this Christmas!
TotalSUP caught up with Maurus Strobel, Co-Founder and CEO, and Claudio Laible, Marcomms Manager, to chat about the 2022 highlights and how to enter for a chance to win Indiana’s giveaway.
Hi Maurus and Claudio welcome back to TotalSUP! What have you been up to?
Claudio Laible: With Christmas just around the corner we look back to a successful season, with lots of highlights and Indiana’s stories. Our ambition is to deliver the best products and maximize fun on water with our SUP, FOIL and SURF range. We love our products but we always see potential for new improvements and innovations. This year we launched our high-performance foil series to take the foil game to a new level. This has been a challenge but also a great milestone in our companies development.
What are your Indiana highlights of the year?
Lots of podiums for the Dugout Hollow Carbon Raceboard 14’0 thanks to Indiana’s Ambassador Manuel Lauble
Great Dockstart-Foiling action from our Ambassadors and very cool projects like the 3066
Launch of HP Foiling Series with great pump foils
If you could recap 2022 in one sentence, what would it be?
Sunny Summer and lots of smiling faces on our SUPs, Surf- and Foil Boards.
What’s next for Indiana?
Launch of the very stiff and light Low Weight Carbon Masts and the new M-AR Frontwings and stabs dedicated to Wing Foiling and lots of other new gear. Stay tuned!
There’s nothing more compelling than to see our sport evolving with fresh riders coming to the scene, totally killing it, sparking true excitement and bringing ‘that cool’ back to SUP. It’s even better when the stoke of “pushing the sport while it’s still in its infancy” comes from a rider with this level of skills […]
Indiana Paddle & Surf, one of TotalSUP’s sponsors are looking for their new MarCom Manager, based in Lake Zurich, Switzerland. Here is the full job description! Indiana Paddle & Surf is the leading Swiss water sports brand of White Wave AG. Since 2010 we develop and distribute Stand Up Paddles, Foilboards, Surfboards and Foils worldwide. […]
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‘What makes a pro SUP athlete’ is really a question about the difference between a professional and recreational paddler, and a valid one (!) in our ever-evolving sport of stand-up paddleboarding. This article stems from a really cool experiment – “SUP is not equal” – conducted by Indiana Paddle & Surf Co. -own Claudio Laible, […]
What can resonate more than a compelling brand story that stems from the street culture which always evokes freedom, nonconformist mindset, youthfulness and limitless fun? The Swiss watersport brand, Indiana Paddle & Surf, first started as a skateboarding venture with Christof Peller shaping first Indiana skateboards in the laundry room of his home in Herrliberg […]
“H2O has always been a molecule I’ve been feeling good with” says Indiana Paddle & SurfTeam Rider, Léonard Berner, and when he’s not travelling the world in search of the next best spot for surfing, kitesurfing and snowboarding, he’s pump foiling his local lakes in Switzerland. TotalSUP caught up with this frequent flyer to chat […]
When paddleboards become canvas for artistic expression, remarkable things happen. The latest release from the Swiss watersport company, Indiana Paddle & Surf – a limited edition of iSUPs designed with a Zürich-based tattoo artist Patrick Müller – is perfectly aligned with the brand’s philosophy encapsulating themes of curiosity, courage, balance and deep connection between humans and nature. […]
Vous avez probablement déjà croisé son sourire sur une étape de l’Alpine Lakes Tour : Leandro Cruz, haut-savoyard, est depuis quelques années une figure incontournable du circuit, que ce soit en prone ou en SUP Race. Si Leandro n’hésites pas à plonger ses bras dans l’eau glacé de la GlaGla Race, il est pourtant originaire […]
There has been something noteworthy happening for a while on the global SUP racing scene with more young paddlers starting to steal the spotlight from SUP legends or at least shifting the attention as everyone is asking “Who is that kid?” At TotalSUP we’d like to go beyond SUP Coaches and SUP clubs becoming more […]