Maurus Strobel

“To be on the water – that’s what we live for and that’s what we work for” statement is at the core of Indiana Paddle & Surf’s philosophy. To celebrate its ever-growing SUP, surf and foil community, the premium Swiss watersport brand is treating all adrenaline and fun seeking riders to a rad giveaway – […]

What can resonate more than a compelling brand story that stems from the street culture which always evokes freedom, nonconformist mindset, youthfulness and limitless fun? The Swiss watersport brand, Indiana Paddle & Surf, first started as a skateboarding venture with Christof Peller shaping first Indiana skateboards in the laundry room of his home in Herrliberg […]

There has been something noteworthy happening for a while on the global SUP racing scene with more young paddlers starting to steal the spotlight from SUP legends or at least shifting the attention as everyone is asking “Who is that kid?” At TotalSUP we’d like to go beyond SUP Coaches and SUP clubs becoming more […]

Pumped is the word after chatting with Sarah Spalinger, Adrenaline Ambassador of the Swiss watersport brand, Indiana Paddle & Surf.  When Sarah is not working long hours as a doctor of cardiology and internal medicine, she’s flying (literally!) over the Lake Zürich, Switzerland. In search of the “ultimate freedom and a unique connection with nature”, […]