Indiana Paddle & Surf

With stunning views, €10,000 prize pot and points being added to the ICF World Ranking Series and SUP Alps Trophy annual ranking, the athlete line-up is heating up for the upcoming Lake Rocks Festival 2023 held at Faaker See in the Austrian state of Carinthia on the 18-21 May. Ahead of the event, TotalSUP caught […]

“Soon we will have more pump foilers in Switzerland then surfers in Hawaii,” claims Zeno Davatz, Indiana Paddle & Surf Co. Adrenaline Ambassador and Zürich-based foil rider and community builder. And he might be onto something when you consider the pace at which the Swiss foiling scene is growing with the wrap-around support and encouragement from […]

There’s nothing more compelling than to see our sport evolving with fresh riders coming to the scene, totally killing it, sparking true excitement and bringing ‘that cool’ back to SUP. It’s even better when the stoke of “pushing the sport while it’s still in its infancy” comes from a rider with this level of skills […]

Indiana Paddle & Surf, one of TotalSUP’s sponsors are looking for their new MarCom Manager, based in Lake Zurich, Switzerland. Here is the full job description! Indiana Paddle & Surf is the leading Swiss water sports brand of White Wave AG. Since 2010 we develop and distribute Stand Up Paddles, Foilboards, Surfboards and Foils worldwide. […]

“To be on the water – that’s what we live for and that’s what we work for” statement is at the core of Indiana Paddle & Surf’s philosophy. To celebrate its ever-growing SUP, surf and foil community, the premium Swiss watersport brand is treating all adrenaline and fun seeking riders to a rad giveaway – […]

‘What’s YOUR next step into discomfort?’ In a world saturated with slick lifestyle and travelling Instagram reels and TikToks, a question like this disrupts the polished social media hyper-reality, bringing the risk and grit back to the whole experience culture. TotalSUP caught up with Christo Foerster, Adventurer and bestselling Author, to chat about the concept of […]

‘What makes a pro SUP athlete’ is really a question about the difference between a professional and recreational paddler, and a valid one (!) in our ever-evolving sport of stand-up paddleboarding. This article stems from a really cool experiment – “SUP is not equal” – conducted by Indiana Paddle & Surf Co. -own Claudio Laible, […]

What can resonate more than a compelling brand story that stems from the street culture which always evokes freedom, nonconformist mindset, youthfulness and limitless fun? The Swiss watersport brand, Indiana Paddle & Surf, first started as a skateboarding venture with Christof Peller shaping first Indiana skateboards in the laundry room of his home in Herrliberg […]

“H2O has always been a molecule I’ve been feeling good with” says Indiana Paddle & SurfTeam Rider, Léonard Berner, and when he’s not travelling the world in search of the next best spot for surfing, kitesurfing and snowboarding, he’s pump foiling his local lakes in Switzerland. TotalSUP caught up with this frequent flyer to chat […]

When paddleboards become canvas for artistic expression, remarkable things happen. The latest release from the Swiss watersport company, Indiana Paddle & Surf – a limited edition of iSUPs designed with a Zürich-based tattoo artist Patrick Müller – is perfectly aligned with the brand’s philosophy encapsulating themes of curiosity, courage, balance and deep connection between humans and nature. […]

Vous avez probablement déjà croisé son sourire sur une étape de l’Alpine Lakes Tour : Leandro Cruz, haut-savoyard, est depuis quelques années une figure incontournable du circuit, que ce soit en prone ou en SUP Race. Si Leandro n’hésites pas à plonger ses bras dans l’eau glacé de la GlaGla Race, il est pourtant originaire […]

There has been something noteworthy happening for a while on the global SUP racing scene with more young paddlers starting to steal the spotlight from SUP legends or at least shifting the attention as everyone is asking “Who is that kid?” At TotalSUP we’d like to go beyond SUP Coaches and SUP clubs becoming more […]

Pumped is the word after chatting with Sarah Spalinger, Adrenaline Ambassador of the Swiss watersport brand, Indiana Paddle & Surf.  When Sarah is not working long hours as a doctor of cardiology and internal medicine, she’s flying (literally!) over the Lake Zürich, Switzerland. In search of the “ultimate freedom and a unique connection with nature”, […]