Indiana Paddle & Surf

From surfing to stand-up paddleboarding, wing, SUP and pump foiling, Bavaria-based waterman Manuel Stecher, has tested it all! Nowadays the options in terms of equipment seem limitless but Manuel sticks to one simple hack: “Choose gear that fits best to your local spot.” TotalSUP caught up with the seasoned surfer-turned-frequent-flyer (proving that being land-locked does […]

Based in Solothurn, Switzerland, Robert von Roll, 17-year Indiana Paddle & Surf Co. Rider, has learnt to turn every waterway into his pump foiling playground demonstrating the versatility of the sport. Building on the accounts of other Indiana pump foilers, Zeno Davatz, Sarah Spalinger and Léonard Berner to name just few, Robert’s story is another […]

Is the “infinite flight achievable”? Jérôme Baudoux, Indiana Paddle & Surf Co. Brand Ambassador, claims that it is, “through some calculus and experience”, not to mention a lot of pumping! And to prove it, this frequent flyer has just pushed the limits of what’s possible in the sport by pumping for longer than an hour and […]

Manuel Lauble, Indiana Paddle & Surf Co. Team Rider  and one of Germany’s top pro SUP racers, has been grinding and consistently winning his podiums the whole SUP season, keeping the stoke high even through the toughest long distance formats. The new 2023 SUP Suisse Tour Champion  has stayed loyal to the Indiana 14×21.5 DHC Race Dugout […]

Gunnar Biniasch, Indiana Paddle & Surf Co. Rider, the brand’s foil board designer and the Wingfoil World Champion, has been taking podium after podium on the the international wing foil racing scene and the season has just started brewing! On top of competing and being heavily involved in Indiana’s R&D processes, he’s advocating for SUP […]

With stunning views, €10,000 prize pot and points being added to the ICF World Ranking Series and SUP Alps Trophy annual ranking, the athlete line-up is heating up for the upcoming Lake Rocks Festival 2023 held at Faaker See in the Austrian state of Carinthia on the 18-21 May. Ahead of the event, TotalSUP caught […]

“Soon we will have more pump foilers in Switzerland then surfers in Hawaii,” claims Zeno Davatz, Indiana Paddle & Surf Co. Adrenaline Ambassador and Zürich-based foil rider and community builder. And he might be onto something when you consider the pace at which the Swiss foiling scene is growing with the wrap-around support and encouragement from […]

There’s nothing more compelling than to see our sport evolving with fresh riders coming to the scene, totally killing it, sparking true excitement and bringing ‘that cool’ back to SUP. It’s even better when the stoke of “pushing the sport while it’s still in its infancy” comes from a rider with this level of skills […]

Indiana Paddle & Surf, one of TotalSUP’s sponsors are looking for their new MarCom Manager, based in Lake Zurich, Switzerland. Here is the full job description! Indiana Paddle & Surf is the leading Swiss water sports brand of White Wave AG. Since 2010 we develop and distribute Stand Up Paddles, Foilboards, Surfboards and Foils worldwide. […]

“To be on the water – that’s what we live for and that’s what we work for” statement is at the core of Indiana Paddle & Surf’s philosophy. To celebrate its ever-growing SUP, surf and foil community, the premium Swiss watersport brand is treating all adrenaline and fun seeking riders to a rad giveaway – […]

‘What’s YOUR next step into discomfort?’ In a world saturated with slick lifestyle and travelling Instagram reels and TikToks, a question like this disrupts the polished social media hyper-reality, bringing the risk and grit back to the whole experience culture. TotalSUP caught up with Christo Foerster, Adventurer and bestselling Author, to chat about the concept of […]

‘What makes a pro SUP athlete’ is really a question about the difference between a professional and recreational paddler, and a valid one (!) in our ever-evolving sport of stand-up paddleboarding. This article stems from a really cool experiment – “SUP is not equal” – conducted by Indiana Paddle & Surf Co. -own Claudio Laible, […]

What can resonate more than a compelling brand story that stems from the street culture which always evokes freedom, nonconformist mindset, youthfulness and limitless fun? The Swiss watersport brand, Indiana Paddle & Surf, first started as a skateboarding venture with Christof Peller shaping first Indiana skateboards in the laundry room of his home in Herrliberg […]

“H2O has always been a molecule I’ve been feeling good with” says Indiana Paddle & SurfTeam Rider, Léonard Berner, and when he’s not travelling the world in search of the next best spot for surfing, kitesurfing and snowboarding, he’s pump foiling his local lakes in Switzerland. TotalSUP caught up with this frequent flyer to chat […]