Indiana Paddle & Surf Co., the Swiss watersport brand specialising in high-performance SUP, foil and surf gear, has launched its biggest Black Friday offer yet – the BIG WAVE Sale, aimed at all watersport enthusiasts.
Rolled out for both seasoned riders, frequent flyers and those who are just starting out, Indiana is offering up to 50% off, plus an additional 50% discount on premium SUP, foil, and surf gear. To claim the extra savings, simply use the voucher code BIGWAVE50L at checkout. The Big Wave Sale with 50% discount on top is only valid on already discounted products until 8 December 2024.
Photo credit: Marion / Flowstate via Indiana
16 Jan 2026
Swiss-based Indiana Paddle & Surf Co. – long recognised for its premium SUP, surf, and foil equipment – has unveiled a comprehensive new lookbook for 2026 covering gear across all disciplines. The collection brings together the latest additions to Indiana’s SUP, foil, and surf range – including Heavy Duty paddleboards designed for schools and rentals, […]
8 Dec 2025
When Swiss-based brand Indiana Paddle & Surf Co. – renowned for premium boards, foils, and SUP equipment – backs a watersports first, you know it means business. The brand supports an impressive roster of record-breaking athletes and bold adventurers, from alpine lake climbs and marathon pump-foiling feats – like Jérôme Baudoux and Nicolas Iten’s pump-foiling records […]
26 Nov 2025
From its skateboarding roots, Swiss watersport brand Indiana Paddle & Surf Co., is a genuinely grassroots company – shaped and owned by riders. The brand takes an honest approach to board design, prioritising innovation and thorough testing over marketing and gimmicks. They work closely with shapers whose expertise comes from watersports like windsurfing and surfing, […]
27 Aug 2025
For Francisco Miguel Carvalho (aka The Man), 46, former Brazilian Jiu-Jitsu athlete turned SUP racer from Windsor, stand-up paddleboarding is more than a sport – it’s a lifeline. In just four years, he has transitioned from curious beginner to a familiar face on the UK race circuits, navigating the same highs and lows that define […]
22 Jul 2025
We’re here to bust some common misconceptions about inflatable paddleboards, especially the performance models. Often developed with direct input from race teams and pro athletes, performance race boards are high-precision gear, holding up through intense training, travel and racing. The iSUP category at the World Championships clearly demonstrates what can be achieved on inflatable boards […]
16 Jun 2025
Indiana Paddle & Surf Co‘s rider, Jose Manuel Muño, 48, from Algeciras, Cádiz (Andalusia, Spain), is no stranger to big-stage battles on the EuroTour, paddling with some of the world’s best – while firmly holding his ground in the amateur division. His 2024 season was packed with podiums: second place at the Spanish Sprint Cup […]
23 May 2025
Patrick Federi has spent most of his life around water. From rowing as a kid to windsurfing, stand-up paddling, and more recently, pumpfoiling, he’s always been drawn to sports that keep him close to nature. Based in Switzerland, he’s also one of the co-founders of the national pumpfoiling community and an Indiana ambassador, always looking […]
29 Oct 2024
What does it take to commit to 30+ hours of nearly non-stop paddling, much of it in complete darkness? There’s something captivating about paddlers who return year after year for the SUP 11-City Tour experience. How many times do they face self-doubt, and how often do they negotiate with themselves to keep going? TotalSUP caught […]
1 Oct 2024
Since our last interview, Indiana Paddle & Surf Co. Rider, Robert von Roll, has firmly established himself as a core figure in the Swiss pump foiling scene, backed by the constant support of his surfer/foiler family. Living in landlocked Solothurn, Switzerland, hasn’t slowed him down—in fact, it’s fuelled his determination to push even harder. Now, at […]
