18 Mar 2025
The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]
25 Feb 2025
The UK SUP racing scene has long been one of the most established in the sport, but to stay ahead, it needed a fresh approach. The challenge? Retaining top local talent, growing grassroots participation, and developing the junior division – all while strengthening key stakeholder partnerships. From the very beginning, the GBSUP National Paddle Racing […]
2 Dec 2024
The growth of ParaSUP (para stand-up paddleboarding) marks a significant advancement in adaptive sports, aiming to make stand-up paddleboarding accessible to individuals with disabilities. This new discipline empowers more people to experience the sport and its benefits. The ISA World Championships in Copenhagen recently showcased its potential, thanks to the efforts of the Czech Surf […]
17 Nov 2024
“One race and one day at a time”, that’s the journey to becoming one of the best in the sport. For Donato Freens, taking a break from social media before the final event might seem like a carefully planned strategy – or simply time to recharge away from the spotlight. Either way, “the grind continues”, […]
21 Oct 2024
We’ve seen firsthand over the years what it takes to fuel the growth of SUP communities by raising the profile of the sport through high-calibre competitions that attract international athletes, while also keeping local talent engaged within the scene. This year, Chris Freeman, Co-Founder of Black Project, the Maui brand developing high-performance stand-up paddleboard fins […]
17 Oct 2024
The Infinity Blackfish is undeniably one of the most renowned race boards in the SUP world. The all water design sparked up unmatched levels of buzz in 2018 when Kai Lenny returned to competition and dominated the APP World Tour Sprints in London. We were there to witness it first-hand! The eagerly awaited 2025 Blackfish […]
17 Oct 2024
The inaugural Crozon Foil Festival 2024 took place last weekend in the stunning bay of Crozon, orchestrated by Amaury Dormet, a pioneer in water sports in France who has been at the forefront of SUP racing over the last decade. Dormet innovated once again with what is already considered the largest foil event in Europe, […]
3 Oct 2024
The APP World Tour’s Busan SUP Open is set to make a thrilling return for its 3rd edition in 2024, with Gwangalli Beach serving as the breathtaking backdrop. The event will take place this weekend, featuring Sprint Racing on Saturday, October 5th, followed by Distance Racing on Sunday, October 6th. Not only will the world’s […]
2 Oct 2024
The Crozon Foil Festival returns from October 10 to 13, 2024, promising to be the international highlight of the year in the foil discipline! Organized by the Crozon Waterman Club in collaboration with its partners, this event is set to become a world-renowned gathering with an ambitious and innovative program. Three disciplines will take center […]
