Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]
There are SUP conversations that stick with you – those that intuitively reveal the direction the sport is headed. Catching up with Susanne Lier, 4x World SUP Champion, elite athlete, Coach, and SUNOVA Team Rider, has always offered nothing short of philosophical depth and insider insight into our sport – and the timing couldn’t be […]
Now in its sixth year, the APP World Tour’s Gran Canaria Pro-Am is playing a vital role in growing SUP by strengthening its deep roots in surf culture. Taking place from 16 to 21 December on the stunning north shore of Gran Canaria, just off the bustling capital city of Las Palmas, the event unites […]
Csillag Kocsis’ (Triple World Champion, 1x ISA, 2x ICF, and 8x Hungarian SUP Titleholder) breakout victory at the ISA SUP World Championships didn’t just turn heads – it signalled a shift in women’s SUP racing. From that moment on, one thing has been certain: when Csillag lines up, she’s racing to empty the tank. In […]
When we last spoke with the SIC Maui‘s Team Rider, Soryn Preston, she was a 13-year-old grom full of promise and with over 100 races already under her belt! Now, she’s become one of those rare sports phenoms who never slowed down, pushing harder than ever to chase her dreams, claiming most recently the Bronze […]
The Infinity Blackfish is undeniably one of the most renowned race boards in the SUP world. The all water design sparked up unmatched levels of buzz in 2018 when Kai Lenny returned to competition and dominated the APP World Tour Sprints in London. We were there to witness it first-hand! The eagerly awaited 2025 Blackfish […]
With downwind foiling booming all across the globe, Starboard has unveiled two groundbreaking products just in time for two major international Downwind SUP Foil events in France – the Crozon Foil Festival and LAST Les Ailes de Saint Tropez. The Ace Foil Lightning board and the Foil Blade are designed to push the limits of […]
Infinity Speed Freak Candice Appleby, the undisputed queen of SUP racing, continues to shape the sport both on and off the water. After her major victory at the Pan American Games in Chile last year which followed a new Gold medal at the 2022 ISA World Championships in Puerto Rico, she’s been focusing on recovery […]
The long anticipated wait for Starboard’s 2024 new race SUP line up is finally over! We welcome back Starboard’s SUP Brand Manager Ollie O’Reilly to reveal the new and improved race board models – the beloved All Star and Sprint boards. The Tiki brand continues to thrive going into the 2024 season especially with these […]