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Mathieu Astier

Mathieu Astier

About the Author
Mathieu is the founder of TotalSUP and a multilingual online marketing expert with over 20 years of experience at top international internet companies. His love at first sight with Stand Up Paddling in 2013 inspired him to create TotalSUP, now the leading online media and community for the sport, while shaping his family’s lifestyle around the ocean.

A propos de l’auteur
Mathieu est le fondateur de TotalSUP et un expert en marketing digital multilingue avec plus de 20 ans d’expérience au sein de grandes entreprises internationales du web. Son coup de foudre pour le Stand Up Paddle en 2013 l’a inspiré à créer TotalSUP, aujourd’hui le média et la communauté de référence du sport, et à tourner sa vie de famille résolument vers l'océan.

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Watch the 2024 Lake Rocks Festival / ICF Stop #2 LIVE!

10 May 2024

Watch the 2024 Lake Rocks Festival / ICF Stop #2 LIVE!

Are you looking for the LIVE FEED of the Lake Rocks Festival 2024, stop #2 of the ICF SUP World Ranking circuit? You are at the right place! Our very own Mr TotalSUP, Mathieu Astier, will be hosting and commentating once again one of the biggest races of the season for the second consecutive year. […]

2024 Belgian SUP Tour: Paddle of the Kempen Results

8 May 2024

2024 Belgian SUP Tour: Paddle of the Kempen Results

[FRENCH] Le dimanche 5 mai 2024 a marquĂ© le coup d’envoi de la 3ème Ă©dition du Paddle of the Kempen, un Ă©vĂ©nement dĂ©sormais incontournable du Belgian SUP Tour (BST). Cette compĂ©tition, qui sert Ă©galement de l’une des six Ă©tapes du classement annuel des Pays-Bas et de la Belgique, a inaugurĂ© la saison de manière spectaculaire. […]

Lightweight Champion: Starboard Reveals its Deluxe Lite Construction

7 May 2024

Lightweight Champion: Starboard Reveals its Deluxe Lite Construction

The release of Starboard’s new Deluxe Lite construction marks a significant milestone in the realm of inflatable paddle boards, offering a blend of innovation, performance, and convenience. This latest addition to Starboard’s lineup is poised to redefine the standards of premium entry-level constructions, boasting an array of features designed to enhance both functionality and user […]

Paddle, Explore, Repeat: Discover Madeira’s Outdoor Paradise!

7 May 2024

Paddle, Explore, Repeat: Discover Madeira’s Outdoor Paradise!

Nestled in the Atlantic Ocean, the Portuguese island of Madeira emerges as an idyllic paradise for stand-up paddlers and outdoor enthusiasts alike. This enchanting destination, renowned for its rugged coastline, lush forests, and temperate climate, beckons adventurers to explore its pristine waters and breathtaking landscapes. Madeira is not only a haven for water sports enthusiasts […]

Water Festival: 2nd Euro Tour Win for Rivera and Araki in Sicily

5 May 2024

Water Festival: 2nd Euro Tour Win for Rivera and Araki in Sicily

Under the radiant Sicilian sun, Mondello’s turquoise waters became the stage for a spectacular convergence of sportsmanship, fun, and music during the 2024 Water Festival. Organized by the visionary entrepreneur Vincenzo Michelucci, this event marked a significant evolution from the previous Mondello SUP Festival, expanding its horizons to embrace a multitude of water and multisport […]

Stand-Up Paddle en PACA : La Ligue Région Sud en Pleine Ébullition avec Yannick Pinaud

1 May 2024

Stand-Up Paddle en PACA : La Ligue Région Sud en Pleine Ébullition avec Yannick Pinaud

Depuis l’Ă©lection du nouveau bureau, et de son prĂ©sident Yannick Pinaud, la Ligue de Surf RĂ©gion Sud a connu un dynamisme sans prĂ©cĂ©dent, avec pour 2024 une multitude d’Ă©vĂ©nements organisĂ©s sur tout le territoire de la rĂ©gion Provence-Alpes-CĂ´te d’Azur qui dĂ©marrent en mai. PortĂ©e par une Ă©quipe dĂ©vouĂ©e et passionnĂ©e, la Ligue a initiĂ© ou […]

La fidélité récompensée: le Champion du Monde Pierre-Alain De Bois rejoint SIC Maui

30 Apr 2024

La fidélité récompensée: le Champion du Monde Pierre-Alain De Bois rejoint SIC Maui

FraĂ®chement intĂ©grĂ© Ă  l’Ă©quipe SIC Maui, cette nouvelle Ă©tape pour Pierre-Alain De Bois, marque un nouveau chapitre excitant dans sa carrière sportive. Fidèle Ă  la marque d’origine Hawaiienne, dont une partie de l’activitĂ© est pilotĂ©e depuis les bureaux du Groupe Tahe Ă  Vannes.,  Pierre-Alain De Bois a commencĂ© sa carrière il y a une dĂ©cennie […]

Endurance Enhanced: Jamie Harman’s Great Glen Aventure with Red Paddle Co

26 Apr 2024

Endurance Enhanced: Jamie Harman’s Great Glen Aventure with Red Paddle Co

Today, we delve into Jamie Harman‘s remarkable experience of the 2023 Great Glen Challenge, Scotland’s grueling 90K – two-day paddle race across some of the most notorious Scottish Lochs. From his roots in water sports to his role as UK Sales Manager at Red Paddle Co, Jamie’s passion for adventure shines through. Seeking to break […]

Now Available: Infinity Speed Freak Hydration Pack

26 Apr 2024

Now Available: Infinity Speed Freak Hydration Pack

In the realm of outdoor gear, finding the perfect balance between functionality, durability, and style can sometimes feel like chasing a mirage. However, with the Speed Freak Hydration Pack by Infinity, that elusive trifecta seems to have been captured. Designed with precision and packed with features, this pack caters not only to SUP racers and […]

Green Paddle Race 2024 : Cap sur le 1er Open de France de la saison !

25 Apr 2024

Green Paddle Race 2024 : Cap sur le 1er Open de France de la saison !

Les 18 et 19 mai prochains, la Green Paddle Race, Ă©vĂ©nement dĂ©sormais phare du calendrier français de SUP Race, marquera l’ouverture de la saison fĂ©dĂ©rale en portant pour la première fois le label d’Open de France 2024. Cette compĂ©tition, Ă  l’identitĂ© forte et organisĂ©e par des passionnĂ©s, promet une expĂ©rience inclusive et conviviale Ă  l’image […]

Battle For Hercules: Spanish Starboard Duo Alba Frey and Aaron Sanchez Conquer

24 Apr 2024

Battle For Hercules: Spanish Starboard Duo Alba Frey and Aaron Sanchez Conquer

The 2nd edition of the Battle for Hercules emerged as a pivotal battleground for two Starboard riders, each hailing from distinct corners of Spain’s vibrant coastline. Alba Frey, a formidable force from the Canary Island of Fuerteventura, defied expectations with a stunning victory, cementing her status as an underdog to watch. Meanwhile, Aaron Sanchez, representing […]

Unleashing the Power of Itiwit’s Electric Assist for Stand-Up Paddle and Kayak

20 Apr 2024

Unleashing the Power of Itiwit’s Electric Assist for Stand-Up Paddle and Kayak

Transform your board into an electric assist stand-up paddle: it’s possible with the Itiwit electric assist! Made up of a remote control and a motor unit that attaches to the fin box, this electric assist will give you an extra boost of propulsion to travel further or longer. With its three speeds, the Itiwit electric […]