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Mathieu Astier

Mathieu Astier

About the Author
Mathieu is the founder of TotalSUP and a multilingual online marketing expert with over 20 years of experience at top international internet companies. His love at first sight with Stand Up Paddling in 2013 inspired him to create TotalSUP, now the leading online media and community for the sport, while shaping his family’s lifestyle around the ocean.

A propos de l’auteur
Mathieu est le fondateur de TotalSUP et un expert en marketing digital multilingue avec plus de 20 ans d’expérience au sein de grandes entreprises internationales du web. Son coup de foudre pour le Stand Up Paddle en 2013 l’a inspiré à créer TotalSUP, aujourd’hui le média et la communauté de référence du sport, et à tourner sa vie de famille résolument vers l'océan.

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The Call – Red Paddle Co’s Film on the Great Glen Challenge

19 Mar 2024

The Call – Red Paddle Co’s Film on the Great Glen Challenge

In September 2023, Jamie Harman, representing Red Paddle Co and a passionate paddler, embarked on a remarkable endeavor: tackling the 92km Great Glen Challenge. Renowned as a must-do endurance event for paddlers worldwide, the Great Glen Challenge offers a stunning showcase of Scotland’s beauty. Participants push themselves to the limit, traversing the demanding 92km route […]

SIC MAUI RST: The All-Water Rocket Ship Turbo Unveiled

15 Mar 2024

SIC MAUI RST: The All-Water Rocket Ship Turbo Unveiled

Introducing SIC Maui’s latest innovation: the Rocket Ship Turbo (RST) dugout all-water raceboard designed by the iconic SIC Maui original founder and designer Mark Raaphorst who claims “This isn’t just another board—it’s a fusion of cutting-edge design and unparalleled performance that’s set to redefine what’s possible in the world of all-water racing”. Let’s delve deeper […]

ICF SUP 2024: Pre-season insight with Hoichan Kwon

15 Mar 2024

ICF SUP 2024: Pre-season insight with Hoichan Kwon

With the anticipation of the 2024 season mounting, and following the resounding success of the 2023 ICF SUP Worlds in Thailand, which showcased the sport’s global appeal with over 900 participants from 51 nations, Hoichan Kwon, the esteemed Event Manager at the International Canoe Federation (ICF) shares his insights and strategic outlook for the upcoming […]

Global iSUP Brand Red Paddle Co Celebrates B Corp Month

13 Mar 2024

Global iSUP Brand Red Paddle Co Celebrates B Corp Month

Throughout March, Red Paddle Co joins an ever-growing group of B Corp organisations that are committed to prioritising the environment and society within every aspect of their business. The impressive status shows the brand’s commitment to taking steps to be more responsible in all areas of the company, as Head of Design, Phil Hawthorne explains: […]

Spanish Sweep: Fernando Perez Serra and Espe Barreras Triumph in India

13 Mar 2024

Spanish Sweep: Fernando Perez Serra and Espe Barreras Triumph in India

Last weekend, Mangalore provided the perfect venue for the APP’s first step in India with the APP-sanctioned India Paddle Festival. The India Paddle Festival is the first step for international Stand Up Paddling in the region and Sasihithlu Beach provided the absolutely perfect venue to showcase the sport. A magical mix of Ocean and River […]

Copenhagen SUP: Experience the 2024 ISA World Championships on the Water

12 Mar 2024

Copenhagen SUP: Experience the 2024 ISA World Championships on the Water

Experience one of Europe’s largest stand-up paddle events during the ISA Worlds in Denmark! As the world’s finest SUP Racers vie for the ISA World SUP and Paddleboard Championship title in Copenhagen, enthusiasts of all levels are invited to paddle alongside in this exciting event. On September 21 2024, seize the opportunity to join what […]

Double Triumph: Andrey Kraytor and Union Paddlers Conquer the SUP World

11 Mar 2024

Double Triumph: Andrey Kraytor and Union Paddlers Conquer the SUP World

Andrey Kraytor, 2 x Sprint Canoe world champion, continues to stir things up in the Stand Up Paddling world both as an athlete and as the manager for the thriving venture Union Paddlers. Not only did Kraytor secure a bronze medal at the last ICF SUP World Championships in the 200m sprints, but he also […]

Infinity Welcomes Donato Freens to the Speed Freak Family

7 Mar 2024

Infinity Welcomes Donato Freens to the Speed Freak Family

18-year-old Donato Freens, the rising star from the Netherlands, emerges onto the global SUP Race scene with an impressive track record. Voted SUP athlete of the year in the 2023 TotalSUP Awards, Freens has been showcasing remarkable dedication and hunger for success event after event. His recent achievements include securing the 3rd overall position on […]

Rudy Van Haven: From Sprint Kayak Powerhouse to Lake Rocks Festival Maestro

6 Mar 2024

Rudy Van Haven: From Sprint Kayak Powerhouse to Lake Rocks Festival Maestro

Once a world top-10 sprint kayak athlete, now a driving force in the Austrian SUP race scene, Rudy Van Haven holds the reins of the highly anticipated Lake Rocks Festival 2024 in Faaker See, Austria as Event Sports Director on May 9 to 12. As round #2 of the ICF SUP World Ranking circuit and […]

Race to the Castle : Cassie Salter’s Quest to Create the Ultimate SUP Experience

28 Feb 2024

Race to the Castle : Cassie Salter’s Quest to Create the Ultimate SUP Experience

Meet Cassie Salter, the visionary organizer behind Nottingham’s groundbreaking SUP event, Race to the Castle. With registrations soaring to over 200 participants within a few weeks, this inaugural event promises to be the largest of its kind in the UK. Set against the backdrop of the scenic River Trent, paddlers will embark on a 40km […]

Ready, set, Copenhagen! Gearing up for the 2024 ISA SUP & Paddleboard Championships

27 Feb 2024

Ready, set, Copenhagen! Gearing up for the 2024 ISA SUP & Paddleboard Championships

The countdown to the 2024 ISA SUP and Paddleboard Championship (16-22 September) in Copenhagen, Denmark starts now. Brought by Surf & SUP Danmark, one of the most active surf, SUP, prone paddleboarding and rafting federations in the world and an Olympic association, this tremendous event includes the ISA Worlds, the Copenhagen SUP race which is […]

Into the Wild: Bart de Zwart’s Epic Stand Up Paddle Quest in Lofoten

12 Feb 2024

Into the Wild: Bart de Zwart’s Epic Stand Up Paddle Quest in Lofoten

Embark on a thrilling journey to the untouched wilderness of Norway’s Lofoten islands with renowned ultra-long-distance paddleboarder and adventurer Bart de Zwart. Last year in May, Bart left his sailboat in French Polynesia and traveled all the way to the North of Europe to paddle through the dramatic landscapes of the Lofoten archipelago on his […]