Sweden

There’s a noticeable shift in the attitudes of young SUP athletes towards their professional goals and growth strategy by refocusing onto international competitions. It may be more visible in the post-lockdown world, but they increasingly venture out, train abroad with other paddlers and compete to not only see how they stack up against their peers […]

The Malmö Ocean Race, Sweden’s premier SUP racing event, is set to thrill spectators and participants alike at Sibbarp Beach, Limhamn, on 3-4 June. As the second event in the action-packed Svenska SUP Race Serien 2023 calendar, Malmö Ocean Race promises a unique and challenging experience for elite and junior SUP athletes set against the […]

Sweden is one of the best countries in Europe for stand up paddlers with almost unlimited access to vast areas of water, the coast has thousands of islands and inlets to explore, unspoilt rivers and some of the largest lakes in Europe. Combine that with a growing surf scene and it is no surprise that […]

“I am delighted to announce that Göran “Gossa” Gustavsson has joined team Yster. Göran is an accomplished long-distance paddler and has a passion for ultra-distances races like the nonstop SUP11 City Tour, Last Paddler Standing and the Yukon River Quest”, commented Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in […]

The Swedish Canoe Association and Yster SUP announced yesterday a collaboration within Yo! WhatSUP – a kick-start project for organized children’s and youth activities for Stand-Up Paddling (SUP) within the Swedish Canoe Association – where the Swedish Canoe Association will provide SUP equipment from Swedish brand Yster SUP to five local canoe and SUP clubs. […]

Not so long ago, we asked Tommy Dee Packendorff, Director of the Skrea Strand Paddlerace  if Sweden can become the next SUP racing powerhouse. Two themes dominated our discussion – a strong SUP community and supportive brands willing to sponsor events and athletes. The newly released video by Baltic Lifejackets Sweden, a watersport brand specialising in designing […]

With the 2022 ICF SUP World Championships fast approaching, TotalSUP caught up with Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in Malmo, to chat about the Yster SUP Team and the demo board quiver available at this flagship event held on the 7-11 September. The brand’s presence in Gdynia […]

“Water safety is not rocket science”, claims Maria Cerboni, a Swedish SUP & Yoga Instructor and Founder of Aqua Yoga Sweden and Board Yoga Sweden, who has seen far too many unnecessary situations where it weren’t only the beginners who neglected the safety aspect. Involved in watersports since a young age, Maria’s experience has been […]

The countdown is on to Yukon 1000, “the world’s toughest endurance and survival race” taking its paddling contestants through 1000 miles of “untouched wilderness” with zero support available. In the run up to this equally unforgiving and epic challenge, TotalSUP caught up with Scott ‘Skip’ Innes of Team SHAC Yukon 1000,  the first all UK SUP Team […]

When it comes to the sport of stand-up paddleboarding there have been many discussions and content about life jackets, buoyancy and flotation aids. Yet, paddlers don’t have to be seasoned riders nor competitive SUP athletes to understand the importance and benefits of a sport specific design – all one needs is an attempt to get […]

What does it take to build a successful SUP racing scene? “It’s about growing the community around it and being able to involve companies to sponsor events and athletes,” says Tommy Dee Packendorff, Director of the Skrea Strand Paddlerace who has teamed up with Baltic Lifejacket Sweden, Swedish watersport brand specialising in designing and manufacturing […]