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SUP Industry News

As TotalSUP is at the heart of the Stand Up Paddle industry, we are very often first in the know on SUP news from all kinds of players in the industry from SUP brands to athletes via shops and watersport events.

Aztron & Tony Yeung – The man behind the fastest-growing watersport company on the planet

22 Oct 2020

Aztron & Tony Yeung – The man behind the fastest-growing watersport company on the planet

In less than 3 years, Canadian-Chinese entrepreneur Tony Yeung has established AZTRON as a multinational SUP and watersports business with a distribution network covering more than 60 countries with a strong company statement: the safest and best quality-for-value products. Teased by 2021 video hinting the company expansion in 2021 into the Foil, Wing Foil and […]

Streamlined, Ergonomic, Stylish: Red Paddle Co releases 2021 SUP range

23 Sep 2020

Streamlined, Ergonomic, Stylish: Red Paddle Co releases 2021 SUP range

Winners of the 2020 SUP Connect Gear of the Year award for best technology, Red Paddle Co has released its latest collection of inflatable stand-up paddle boards. The 2021 range is packed full of enhanced features and ergonomic designs that offer a more streamlined paddling experience. ‘‘Every year, we carry out research asking our paddling […]

Introducing the 2021 Starboard SUP Hard board Novelties

21 Sep 2020

Introducing the 2021 Starboard SUP Hard board Novelties

We are excited to share the news of the 2021 Starboard SUP hard board and paddle collection. So what are the highlights in this season at Starboard? 2021 Starboard LIMA PREPREG CARBON The catch of the Starboard Lima has been improved with a very direct catch and ability to redirect automatically. ï»ż More info: https://sup.star-board.com/paddle-board-paddles/lima-paddle/ […]

Downwind camp Woo, nouvelle pirogue, Corse : automne chargé pour WOO Outrigger

13 Aug 2020

Downwind camp Woo, nouvelle pirogue, Corse : automne chargé pour WOO Outrigger

Les mois dĂ©filent Ă  toute allure chez Woo Outrigger. AprĂšs un sĂ©jour en Corse pour tester du nouveau matĂ©riel et dĂ©couvrir les parcours du Corsica Paddle Trophy, Luc Cividino, en charge du marketing chez Woo Outrigger, nous parle de l’actualitĂ© chargĂ©e de la fin d’annĂ©e 2020. Bonjour Luc, comment va la team Woo ? Hello […]

Itiwit lance sa pompe à main facile pour les SUP et des kayaks en édition limitée !

5 Aug 2020

Itiwit lance sa pompe à main facile pour les SUP et des kayaks en édition limitée !

Pour que la corvĂ©e de gonflage de son SUP ou kayak n’en soit plus une, Eric ingĂ©nieur et Greg designer Itiwit, tous les deux waterman, ont dĂ©veloppĂ© une pompe Ă  main facile SUP & kayak haute pression 20 PSI double action. Ils nous dĂ©voilent les dessous de la conception de leur nouveau produit disponible en […]

The Great British Paddle 2020: Blackfish announced as the Paddle Sponsor of Jordan Wylie’s 2,000-mile SUP journey

22 Jul 2020

The Great British Paddle 2020: Blackfish announced as the Paddle Sponsor of Jordan Wylie’s 2,000-mile SUP journey

“Impossible
is not a word in my vocabulary” says Jordan Wylie, as he embarks on an epic challenge – The Great British Paddle 2020 – a full circumnavigation of Great Britain and a World Record attempt on a stand-up paddleboard in aid of Frontline Children. TotalSUP caught up with Jordan, a former British soldier, activist, extreme […]

Takuma, la marque 100 % foil lance son e-shop !!

16 Jul 2020

Takuma, la marque 100 % foil lance son e-shop !!

La marque française Takuma spĂ©cialiste des planches de foil se dĂ©veloppe. PrĂ©sente chez plus de 100 revendeurs dans le monde, elle propose maintenant en complĂ©ment son e-shop. Un an aprĂšs le lancement de son Efoil, elle Ă©largit sa gamme en proposant des 3 planches de foil Ă  assistance Ă©lectrique mais aussi, une wing et tout […]

A Closer Look at Aztron’s 2020 SUP Hard Boards 

8 Jul 2020

A Closer Look at Aztron’s 2020 SUP Hard Boards 

After introducing their whole range of inflatable boards, Aztron is now entering the hard board space with a broad line-up featuring surf to all-round, touring, and carbon race boards. Aztron selected a variety of materials ranging from carbon sandwich and epoxy to bamboo and soft-tops according to the desired characteristics of the board. Let’s take […]

Disparition d’Eric Cros, PrĂ©sident de SUP en Seine

29 Jun 2020

Disparition d’Eric Cros, PrĂ©sident de SUP en Seine

Nous venons d’apprendre avec une immense tristesse, la disparition hier d’Eric Cros, alias Titus, le trĂšs actif paddler et sympathique PrĂ©sident du club SUP en Seine. Nous ne connaissions pas trĂšs bien Eric, mais savions le dynamisme du club SUP en Seine. Eric prĂ©parait  les 10h de VassiviĂšre auquel il s’apprĂȘtait de participer le week-end […]

Blackfish Paddles to support the freshly launched WSA Youth Pro Team

26 Jun 2020

Blackfish Paddles to support the freshly launched WSA Youth Pro Team

Dedicated to designing high performance SUP paddles and driving the sport of stand-up paddleboarding , Blackfish Paddles are supporting a new initiative launched by Water Skills Academy (WSA), global leaders providing watersport training and professional coach and guide certifications, in SUP, Surf, Lifeguarding and Packrafting. “Blackfish is proud to help support the WSA Youth Team. […]

Ollie O’Reilly, Starboard SUP Product Manager on BOOTHCAST

27 May 2020

Ollie O’Reilly, Starboard SUP Product Manager on BOOTHCAST

ï»ż This BOOTHCAST is with Starboard Production Manager Ollie O’Reilly and is brought to you by Starboard SUP & broadcast partners TotalSUP   Ollie has been working for Starboard for the past 6 years with his focus on making sure those new boards you all paddle come out looking great, paddling well and on time. […]

SIC Maui 2020: Mark Raaphorst’s Quest for Speed … SUP Foiling included !

19 Mar 2020

SIC Maui 2020: Mark Raaphorst’s Quest for Speed … SUP Foiling included !

Mark Raaphorst, the legendary shaper and waterman, has greatly influenced the sport with innovative and high-performance downwind and race boards. As a waterman, he has mastered every discipline from windsurfing to outrigger to SUP and foiling and now takes his own experience and input from elite racers to shape world-class boards that are known for […]

The Aztron 2020 SUP Range

17 Mar 2020

The Aztron 2020 SUP Range

You’ve heard of Aztron and want to find out more about their gear? Let’s have a look at the full range of Aztron inflatable and composite boards in the 2020 season. Good looks, admittedly good marketing, innovative technology and affordable rates,  it looks like the SUP industry is going to have to count with Aztron […]

Paddle Logger Shortlisted for the 2020 Sports Technology Awards in “Most Innovative Sports App”

13 Mar 2020

Paddle Logger Shortlisted for the 2020 Sports Technology Awards in “Most Innovative Sports App”

PRESS RELEASE – LONDON, UK: On 11th March 2020, The STA Group announced the shortlist for the 2020 Sports Technology Awards and revealed that Paddle Logger had been shortlisted in the Most Innovative Sports App category for its work creating the Paddle Logger App and services. Having received hundreds of entries from 31 countries which […]