Fresh off his appearance on LENNY BROS – the podcast hosted by Kai and Ridge Lenny – Connor Baxter opened up about the mindset behind dominating a sport for over a decade, while reflecting on the many transitions shaping this next chapter of his life: from a global SUP-erstar to fatherhood and becoming a Maui […]
The SUP calendar has never been more dynamic – but every so often, an event comes along that places stand-up paddling firmly and unapologetically at the heart of the experience. That’s exactly the vision behind the inaugural Gorge Ultra Distance, a 17-mile endurance challenge held on 12 July and set against one of the world’s […]
As the European SUP League (ESL) circuit heads to southern Italy, Lido Gandoli in Marina di Leporano will host three days of top-level stand-up paddle racing from 1-3 May. Set against the stunning backdrop of the Ionian Sea, the event will feature over €7,000 in prize money and bring together some of Europe’s best athletes. […]
If there’s one SUP athlete to ask whether our sport has truly carved out its identity among other water and board sports, it’s Michael Booth – a name that carries both weight and integrity. A multiple World SUP Champion, elite waterman, Starboard Dream Team rider, coach, entrepreneur, and member of the ICF SUP Advisory Committee […]
Both the athletes under Light Board Corp and the team – pioneers of hollow board construction and organisers of the SUP Alps Trophy series – are gearing up for one of the most anticipated stops of the season: the Lake Rocks Festival, taking place from 14 – 17 May on Faaker See in Austria, which […]
Our sport needs people who make you want to show up – voices grounded in a deep understanding of the ocean, the disciplines of SUP and surf, and the delicate balance between its limitations and possibilities. In an era often dominated by noise and influencer culture, what truly stands out is authenticity: the raw perspective […]
Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]
Before the SUP 11 City Tour became one of the most legendary Stand Up Paddle races, there was a quiet, almost forgotten chapter that few people know. In 2008, long before start lines, live tracking or international podium battles, Anne-Marie Reichmann-Totah paddled the entire 11 Cities route alone. No race. No crowd. Just a board, the […]