Our sport needs people who make you want to show up – voices grounded in a deep understanding of the ocean, the disciplines of SUP and surf, and the delicate balance between its limitations and possibilities. In an era often dominated by noise and influencer culture, what truly stands out is authenticity: the raw perspective […]
Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]
Before the SUP 11 City Tour became one of the most legendary Stand Up Paddle races, there was a quiet, almost forgotten chapter that few people know. In 2008, long before start lines, live tracking or international podium battles, Anne-Marie Reichmann-Totah paddled the entire 11 Cities route alone. No race. No crowd. Just a board, the […]
There are SUP conversations that stick with you – those that intuitively reveal the direction the sport is headed. Catching up with Susanne Lier, 4x World SUP Champion, elite athlete, Coach, and SUNOVA Team Rider, has always offered nothing short of philosophical depth and insider insight into our sport – and the timing couldn’t be […]
In 2024, many looked beyond the headline that read “the race won” when John Batson – the Flying Fish Board Co. rider, waterman with a background in windsurfing and kayak coaching and an accomplished endurance racer with podiums at events such as Chattajack, the Carolina Cup, and the Goat Boater Race Series – missed the […]
For Francisco Miguel Carvalho (aka The Man), 46, former Brazilian Jiu-Jitsu athlete turned SUP racer from Windsor, stand-up paddleboarding is more than a sport – it’s a lifeline. In just four years, he has transitioned from curious beginner to a familiar face on the UK race circuits, navigating the same highs and lows that define […]