When Starboard announced Shuri Araki as the newest member of its Dream Team at the beginning of the year, the SUP world took notice. At just 20 years old, the Okinawan has already amassed eight senior World Championship titles – six ISA and two ICF – and remarkably, he has never raced in the junior division. […]
Fresh off his appearance on LENNY BROS – the podcast hosted by Kai and Ridge Lenny – Connor Baxter opened up about the mindset behind dominating a sport for over a decade, while reflecting on the many transitions shaping this next chapter of his life: from a global SUP-erstar to fatherhood and becoming a Maui […]
The SUP calendar has never been more dynamic – but every so often, an event comes along that places stand-up paddling firmly and unapologetically at the heart of the experience. That’s exactly the vision behind the inaugural Gorge Ultra Distance, a 17-mile endurance challenge held on 12 July and set against one of the world’s […]
Like every year, Spain will become the center of the international SUP race scene this April, as the World SUP Festival Costa Blanca returns from April 24 to 26, 2026, in Santa Pola, Alicante. Now in its sixth edition, the festival has established itself as one of the world’s largest SUP events, bringing together extensive […]
Spain will host the next EUROSUP 2026, the European Stand Up Paddle Championship for national teams organized by the European Surfing Federation (ESF). The competition will bring together national teams from across Europe and will take place in two locations that will host the different disciplines of the championship. EuroSUP 2026: SUP Surf, Salinas, Asturias, […]
Our sport needs people who make you want to show up – voices grounded in a deep understanding of the ocean, the disciplines of SUP and surf, and the delicate balance between its limitations and possibilities. In an era often dominated by noise and influencer culture, what truly stands out is authenticity: the raw perspective […]
Infinity SUP returns to Santa Cruz Paddlefest 2026 (27-29 March) as the official SUP surfing division sponsor, continuing their tradition of showing up strong both at the start line and in the break. The longest-running paddle surf competition on the planet, Santa Cruz Paddlefest has been setting the standard since 1985. Its iconic venue, Steamer […]
There are SUP conversations that stick with you – those that intuitively reveal the direction the sport is headed. Catching up with Susanne Lier, 4x World SUP Champion, elite athlete, Coach, and SUNOVA Team Rider, has always offered nothing short of philosophical depth and insider insight into our sport – and the timing couldn’t be […]
What a weekend on the Costa Blanca! The VII Gran Carrera del Mediterráneo SUP Race 2025 once again turned the coastline of Alicante into Spain’s epicenter of Stand Up Paddle, bringing together over 120 paddlers from 18 clubs across the country. Organized by Club Deportivo Parres, led by Daniel Parres — the same powerhouse team […]