Stand Up Paddle Gear

In response to technology and social networks empowering today’s digital users to enhance their experience, connect and share information with anyone, anywhere and at any time, brands are looking for new ways to engage with their audience and build deeper connections. Users are increasingly becoming active creators shaping the products and services they use. TotalSUP […]

Convenience is the new loyalty, claim digital media gurus describing the next generation of consumers in their relentless pursuit of asset-light lifestyle and unparalleled experiences. Convenience mixed with versatility could easily describe user needs and expectations when it comes to choosing their SUP and watersport gear to keep them dry and warm on and off […]

Deeply rooted in British Columbia, Blackfish Paddles, a SUP paddle building brand, stands not only for designing and manufacturing progressive, refined, handcrafted SUP paddles but advocating for conservation of local marine ecosystems. TotalSUP caught up with Blackfish Paddles Team Rider, Norm Hann, SUP athlete, wildlife advocate and founder of a guiding company Norm Hann Expeditions, […]

Red Paddle Co, have revealed their latest collection of performance driven inflatable paddle boards. Dedicated to introducing the sport of paddle boarding to everyone and using patented technologies, the brand’s 2020 SUP range includes enhanced features, ergonomic, user centric designs, stylish new iconography and colourways. Red Paddle Co: Refining Perfection For 2020, the Red Paddle […]

Se lancer dans l’investissement d’un stand up paddle n’est pas une mince affaire, surtout qu’une fois avoir choisi la planche, il reste encore les accessoires à acheter. Dionis, le spécialiste SUP de Chinook Surf Shop à Leucate présente trois de ses modèles favoris pour l’achat d’une pagaie dans un budget de 150 euros maximum. Choix […]

Autumn not only turns woods and forests into a spectacular patchwork of colours but it’s also one of the most stunning seasons to explore your local area and beyond on a paddle board. With warm days drawing in, there’s something special in catching the spectacle of Fall while gliding through calm waters. As the seasons […]

In a rapidly growing mass production SUP board market, the most disruptive and innovative thing a brand can do, is to return to the core, to the organic, grassroots approach to board making. TotalSUP caught up with Dave Boehne, renowned shaper, master shredder and creative mind behind Infinity’s high performance SUP designs, as he invites […]

Fanatic SUP International has announced their new 2020 SUP inflatable & composite collection accompanied by the launch of a new Fanatic logo representing the brand’s different worlds of SUP, windsurfing and foil where each piece of gear is designed for those „Addicted to Ride“. TotalSUP checks out the new Fanatic 2020 range and catches up […]

C’est la rentrée, les températures commencent à baisser mais il n’est pas question de mettre son paddle à l’hivernage. Afin de prolonger les plaisirs aquatiques, il est temps d’enfiler sa combinaison. C’est peut-être l’heure de vous équiper ou de renouveler votre meilleur allier pour de longues sessions de stand up paddle. Au moment de choisir […]

Smart, wearable technology is augmenting our lives, boosting our physical performance, awareness and general safety. This is especially critical for water sports where conditions can change very quick and water users can be caught out, drifting on a small craft awaiting rescue which can be challenging in severe weather and swell. Paddler in Trouble (PiT), […]

Stand-up paddle boarding (SUP) is not only a great introductory water sport for children but an epic outdoor activity for the whole family which is usually looking for a hassle-free, versatile board with enough volume to carry kids, furry friends and gear. Dedicated to driving innovation and adventure, Red Paddle Co offers a comprehensive range […]

Hawaiian SUP shop and SUP brand Blue Planet Surf –  and one of TotalSUP’s earlier supporters – introduces the Blue Planet Balance Surfer, a new patented balance board design. The new product was launched a few days ago on crowdfunding platform Kickstarter with a funding goal of $5,000 which was reached in the first two […]

Dedicated to driving innovation and adventure, Red Paddle Co has launched a new accessory for any inflatable paddle board that allows SUP riders to pack up their boards in peace, The Silent Air Remover. Nifty Little Thing Any owner of an inflatable stand up paddle board will be all too familiar with the moment when […]

Peu importe la durée de la session, il est important de toujours bien rester hydraté afin de compenser les pertes hydriques, comme la transpiration qui permet une régulation thermique du corps. Le marché offre une multitude de solutions plus ou moins pratiques : bidons, gourdes, ceintures d’hydratation, sacs à eau,…  Dionis, spécialiste SUP chez Chinook […]