Stand Up Paddle Gear

SUP dogs are taking the SUP world and social media by storm and paddlers around the globe simply can’t imagine paddleboarding adventures without their four-legged companions. Staying safe on the water should be the number one priority of any water sports enthusiasts and personal flotation devices are commonly used to help keep people safe. Red […]

Green is the new black! Embracing purpose and sustainability, Paddle Logger, a user-friendly tracking application for water sports, has joined brands across the globe who have come up with unique and alternative offering for the coming up Black Friday craze. TotalSUP caught up with David Walker, Founder of Paddle Logger, to chat about their eco-friendly […]

Building on the success of the Cambridge editions of Santa SUP UK, Fanatic UK Brand Ambassador and the event organiser, Jay JSUP Manning is expecting a record number of paddlers hitting the water in aid of SUP for Cancer charity on Sunday, 1st December 2019. This year, the event is brought to Jay’s home turf […]

Have you ever wondered how many times a human touches a handcrafted paddle in the course of it being made? “Hands of Blackfish Paddles”, a film from Blackfish Paddles, designers of high performance, refined and handcrafted SUP paddles, highlights each step of the paddle making process. Featuring Blackfish Paddles Founder, David Smart and Team Rider […]

In response to technology and social networks empowering today’s digital users to enhance their experience, connect and share information with anyone, anywhere and at any time, brands are looking for new ways to engage with their audience and build deeper connections. Users are increasingly becoming active creators shaping the products and services they use. TotalSUP […]

Convenience is the new loyalty, claim digital media gurus describing the next generation of consumers in their relentless pursuit of asset-light lifestyle and unparalleled experiences. Convenience mixed with versatility could easily describe user needs and expectations when it comes to choosing their SUP and watersport gear to keep them dry and warm on and off […]

Deeply rooted in British Columbia, Blackfish Paddles, a SUP paddle building brand, stands not only for designing and manufacturing progressive, refined, handcrafted SUP paddles but advocating for conservation of local marine ecosystems. TotalSUP caught up with Blackfish Paddles Team Rider, Norm Hann, SUP athlete, wildlife advocate and founder of a guiding company Norm Hann Expeditions, […]

Red Paddle Co, have revealed their latest collection of performance driven inflatable paddle boards. Dedicated to introducing the sport of paddle boarding to everyone and using patented technologies, the brand’s 2020 SUP range includes enhanced features, ergonomic, user centric designs, stylish new iconography and colourways. Red Paddle Co: Refining Perfection For 2020, the Red Paddle […]

Se lancer dans l’investissement d’un stand up paddle n’est pas une mince affaire, surtout qu’une fois avoir choisi la planche, il reste encore les accessoires à acheter. Dionis, le spécialiste SUP de Chinook Surf Shop à Leucate présente trois de ses modèles favoris pour l’achat d’une pagaie dans un budget de 150 euros maximum. Choix […]

Autumn not only turns woods and forests into a spectacular patchwork of colours but it’s also one of the most stunning seasons to explore your local area and beyond on a paddle board. With warm days drawing in, there’s something special in catching the spectacle of Fall while gliding through calm waters. As the seasons […]

In a rapidly growing mass production SUP board market, the most disruptive and innovative thing a brand can do, is to return to the core, to the organic, grassroots approach to board making. TotalSUP caught up with Dave Boehne, renowned shaper, master shredder and creative mind behind Infinity’s high performance SUP designs, as he invites […]

Fanatic SUP International has announced their new 2020 SUP inflatable & composite collection accompanied by the launch of a new Fanatic logo representing the brand’s different worlds of SUP, windsurfing and foil where each piece of gear is designed for those „Addicted to Ride“. TotalSUP checks out the new Fanatic 2020 range and catches up […]

C’est la rentrée, les températures commencent à baisser mais il n’est pas question de mettre son paddle à l’hivernage. Afin de prolonger les plaisirs aquatiques, il est temps d’enfiler sa combinaison. C’est peut-être l’heure de vous équiper ou de renouveler votre meilleur allier pour de longues sessions de stand up paddle. Au moment de choisir […]

Smart, wearable technology is augmenting our lives, boosting our physical performance, awareness and general safety. This is especially critical for water sports where conditions can change very quick and water users can be caught out, drifting on a small craft awaiting rescue which can be challenging in severe weather and swell. Paddler in Trouble (PiT), […]