In a rapidly growing mass production SUP board market, the most disruptive and innovative thing a brand can do, is to return to the core, to the organic, grassroots approach to board making. TotalSUP caught up with Dave Boehne, renowned shaper, master shredder and creative mind behind Infinity’s high performance SUP designs, as he invites paddlers to their Infinity Custom Shop, to work with him directly on making their dream board. Welcome to the new era of custom-made boards: personalised and prototyped in real-time.
Shaping the Future of SUP: Welcome to Infinity Custom Shop and the SUP capital of the world
Dana Point is widely considered the SUP capital of the world and Inﬁnity has been shaping the SUP scene since the beginning. Steve Boehne, founder of Inﬁnity Surfboards was one of the very ﬁrst shapers to offer SUP boards to the public in 2004.
The brand is dedicated to custom innovation and designing high performance, progressive SUP boards for both surf and race. Every board is designed in California by Steve and Dave Boehne true craftsmen and board building experience since 1960.
Design your SUP board for shred and speed
“At our core, Infinity is a custom board company,” said Dave Boehne. “Our founder Steve Boehne has been making custom surfboards since 1960 and since 1970 under the Infinity name. Building custom boards and working with customers directly makes for a fun experience for the paddler/surfer and gives us the opportunity to do real time prototyping and try new ideas on a daily basis.”
The Infinity Custom Shop opens up all the options of designing rider’s own custom board and a unique opportunity to work with Dave Boehne himself directly on the shape, construction, tuned volume including picking custom colours. Custom boards are professionally designed on premiere CAD software to ensure consistency, then meticulously finished by hand. The entire process is personalised to match the rider’s budget and preference.
Custom SUP Boards: Personalised and prototyped in real-time
Major industry players are shifting from standardized SUPs to premium, more sustainable performance SUP boards leveraging innovative developments in materials and construction. The CAD software and CNC technology have revolutionised board design and the introduction of 3D scanning and printing tech is opening a whole new door for watersports. Should we start rephrasing the question “What SUP board to choose” and ask “What SUP board to design?”
Custom innovation and quality are in Infinity’s DNA and now users have a unique opportunity to tap into that shaping knowledge and experience, and to work alongside Dave Boehne on the design of their perfect board.
To find out more about #InfinityCustomShop and work with Dave Boehne direct on your board, get in touch via email [email protected]
To find out more about Infinity’s high performance SUP designs for both surf and race visit www.infinity-sup.com
Infinity SUP Welcomes French Champion Arthur Arutkin to the Team Infinity SUP Co. known for premium manufactured – performance driven race and surf SUP’s, is proud to announce that French waterman and veteran SUP star Arthur Arutkin has officially joined the #infinityspeedfreaks. Already a seasoned pro in the sport of SUP and one of […]
Vania Torres Olivieri is one of the leading SUP Surfers in South America and after an injury-affected 2022 season, she’s now fully fit and ready to rip on her custom Infinity SUP boards shaped by Dave Boehne in Dana Point. TotalSUP sat down with Vania and Dave to talk about Infinity custom boards and her […]
The Infinity Blackfish is a Stand Up Paddle race board that has been around for a very long time. Over the years it has accrued a loyal following amongst top SUP racers and weekend warriors alike partly because it has a reputation as a one-board-for-everything ride. It is a proven race-winning design in all water […]
The finale of the 2022 APP SUP Racing World Tour saw April Zilg and Connor Baxter claim the World Titles while Shuri ‘Shrimpy’ Araki and Mélanie Lafenêtre got their first win on an APP World Tour event to close a sensational season! Recap, Results, overall World Rankings, highlights and full LIVE FEED presented by Travis […]
“The most satisfying part of progressing is when you start doing things you never thought you could do,” claims Kristen Moyer, Infinity SUP Team Rider. TotalSUP caught up with this driven, Florida-based athlete to tap into some learnings from Kristen’s own SUP surfing journey and chat about “working your way up” to achieve personal milestones […]
‘Injuries can become your greatest teacher,’ Laird Hamilton’s quote has become a mantra for Infinity SUP Rider Kane Degrauw, who returned to the SUP racing circuit after a long recovery caused by his knee surgery. TotalSUP caught up with this talented SUP athlete always on the lookout ‘for the biggest physical and mental challenge’ to go […]
Has the appetite for performance race boards and surf SUPs in the post-lockdown United Kingdom increased? One thing is certain, there’s a growing tribe of #InfinitySpeedFreaks and SUP-savvy players are moving fast in response to these emerging watersport trends. TotalSUP caught up with Tom Beaton and Freddie Oldfield of Maxtrack Distribution, a specialist B2B distributor […]
Infinity has once again partnered with the world’s leading conservation organization, World Wildlife Fund, on their mission to save the planet’s wild waters and natural places through the WWF’s Virtual Panda Paddle event bringing together all water enthusiasts to paddle their favourite body of water and raise funds for a world-changing cause. “We’ve been involved […]
In the relentless pursuit of the next killer story to report back about the sport of stand-up paddleboarding to pause and dive deeper, below the surface of our sport may seem like the ultimate extravagance. When it happens, you take the leap and simply tune in to the story as it unfolds, revealing “a tangled […]