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Mathieu Astier

Mathieu Astier

About the Author
Mathieu is the founder of TotalSUP and a multilingual online marketing expert with over 20 years of experience at top international internet companies. His love at first sight with Stand Up Paddling in 2013 inspired him to create TotalSUP, now the leading online media and community for the sport, while shaping his family’s lifestyle around the ocean.

A propos de l’auteur
Mathieu est le fondateur de TotalSUP et un expert en marketing digital multilingue avec plus de 20 ans d’expérience au sein de grandes entreprises internationales du web. Son coup de foudre pour le Stand Up Paddle en 2013 l’a inspiré à créer TotalSUP, aujourd’hui le média et la communauté de référence du sport, et à tourner sa vie de famille résolument vers l'océan.

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GBSUP Introduces the Starboard Airline Cup for 2025 National Series

7 Feb 2025

GBSUP Introduces the Starboard Airline Cup for 2025 National Series

British SUP Race Circuit GBSUP is set to introduce an exciting new addition to its 2025 National Series: the Starboard Airline Cup. Following a successful trial at the end of the 2024 season, this new competition—made possible through GBSUP’s partnership with Starboard SUP UK—aims to provide a dynamic and competitive platform for paddlers using Starboard’s […]

Gear up for the 2025 Belgian SUP Tour, Belgium’s Most Exciting Season Yet!

14 Jan 2025

Gear up for the 2025 Belgian SUP Tour, Belgium’s Most Exciting Season Yet!

In recent years, the Belgian SUP Tour (BST) has become a key player in the European stand-up paddleboarding scene, offering a dynamic mix of events that cater to elite athletes, amateurs, and young paddlers alike. For its founder, Vincent Claeskens, 2024 marked a year of transition and growth, with a streamlined calendar, expanded inclusivity, and […]

SUP, Wellness, and Adventure: Experience Rachel Cantore’s Nosara with Stand and Paddle

19 Dec 2024

SUP, Wellness, and Adventure: Experience Rachel Cantore’s Nosara with Stand and Paddle

Meet Rachel Cantore, a passionate SUP athlete, coach, and founder of Stand and Paddle, where she combines her love for the water with her mission to inspire others. Splitting her time between South Carolina, USA and Nosara, Costa Rica, Rachel leads transformative SUP and paddle surf retreats that immerse participants in the sport while promoting […]

APP World Tour Crowns 2024 SUP Surf World Champions at Gran Canaria Pro-Am

10 Dec 2024

APP World Tour Crowns 2024 SUP Surf World Champions at Gran Canaria Pro-Am

The 2024 Gran Canaria Pro-Am by APP World Tour, delivered a week of thrilling action, historic victories, and unforgettable performances in Gran Canaria. Argentina’s Lucia “Luchy” Cosoleto claimed her maiden Performance SUP World Title with a dominant showing, while Japan’s Taka Inoue overcame a star-studded field to secure his first Performance SUP World Championship crown. […]

Video Review: the Sorrento 11’3 Touring SUP Board by HONU

5 Dec 2024

Video Review: the Sorrento 11’3 Touring SUP Board by HONU

Hey everyone! Welcome to TotalSUP! Today, I’m thrilled to introduce to you the Sorrento 11’3, an inflatable touring SUP board launched on the market earlier this year by HONU, the Australian brand known for producing high-quality paddleboards. Now, this model is a bit of a “little sister” to the award-winning 12’6 Sorrento, offering similar performance […]

Watch the Gran Canaria Pro-Am 2024 LIVE!

4 Dec 2024

Watch the Gran Canaria Pro-Am 2024 LIVE!

Follow all the action with the full livestream broadcast of the Gran Canaria Pro-Am 2024 by APP World Tour with TotalSUP! Welcome to Day 3 Congratulations to Taka Inoue (Japan) and Luchy Cosoleto (Argentina), winners of the Men’s and Women’s SUP surf competition! Women’s final at -4:38:00 Men’s final at -4:10:00 Welcome to Day 2 […]

Riding Starboard to Victory: the Winning Mindset of Esperanza Barreras

18 Nov 2024

Riding Starboard to Victory: the Winning Mindset of Esperanza Barreras

Esperanza Barreras, one of the most dominant athletes in the SUP Racing world, heads into the 2024 ICF SUP World Championships in Sarasota, Florida, as the reigning ICF champion in both the Technical Race and Long Distance categories. Known for her remarkable consistency and versatility across all racing disciplines, the Starboard dream team rider has […]

2024 ICF SUP Worlds : Where to Watch? Live Stream, Schedules & Updates

16 Nov 2024

2024 ICF SUP Worlds : Where to Watch? Live Stream, Schedules & Updates

The 2024 ICF SUP Worlds, hosted in Sarasota, Florida, from November 20 to 24, promises to bring thrilling SUP racing to a global audience. As the official media partner for this monumental event, TotalSUP is here to guide you on how to catch all the action, from the adrenaline-fueled SUP sprints to the long-distance races […]

Gran Canaria Pro-Am: The Battle for the 2024 SUP Surf and Longboard SUP World Titles

16 Nov 2024

Gran Canaria Pro-Am: The Battle for the 2024 SUP Surf and Longboard SUP World Titles

Legendary windsurfer Bjorn Dunkerbeck invites you to the 5th edition of the Gran Canaria Pro-Am, part of the prestigious APP World Tour, from December 3-8 in Las Palmas de Gran Canaria. Known for its perfect winter conditions and world-class waves, the event will crown the 2024 World Champions in both performance and longboard SUP surfing. […]

Only 3 Minutes to Inflate! Discover Decathlon’s New Ultra-Fast High-Pressure Electric Pump

14 Nov 2024

Only 3 Minutes to Inflate! Discover Decathlon’s New Ultra-Fast High-Pressure Electric Pump

Under 3 Minutes to Inflate a SUP: When we announced this in a reel to introduce the new Itiwit High-Pressure Electric Pump (PEHP500), you almost couldn’t believe it! And yet, that’s exactly the promise of this electric pump: faster inflation to spend more time on the water and generate less noise. For that last point, […]

+40 Canadian SUP Champion Tommy Buday Forced to Sit Out 2024 ICF SUP Worlds Due to Arm Injury

12 Nov 2024

+40 Canadian SUP Champion Tommy Buday Forced to Sit Out 2024 ICF SUP Worlds Due to Arm Injury

In a heartfelt and candid letter to TotalSUP, Canadian SUP athlete and SIC Team Manager Tamas “Tommy” Buday announced he will not be competing in this year’s ICF SUP World Championships due to a serious work accident. Just a few weeks ago, a motorboat fell off its dolly, landing on his arm and causing a […]

Indian Grom Aneesh Kumar Paddles a Record-Breaking 350KM Against Plastic Pollution

11 Nov 2024

Indian Grom Aneesh Kumar Paddles a Record-Breaking 350KM Against Plastic Pollution

Aneesh Kumar, a passionate 12-year-old environmental advocate from Chennai, has made headlines in India by becoming the first boy to paddle across three Indian states—Tamil Nadu, Andhra Pradesh, and PondichĂ©ry —on a stand-up paddleboard back in May, and receiving a World Book of Records certificate in August. His inspiring journey covering 350 kilometers from Pondicherry […]