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Mathieu Astier

Mathieu Astier

About the Author
Mathieu is the founder of TotalSUP and a multilingual online marketing expert with over 20 years of experience at top international internet companies. His love at first sight with Stand Up Paddling in 2013 inspired him to create TotalSUP, now the leading online media and community for the sport, while shaping his family’s lifestyle around the ocean.

A propos de l’auteur
Mathieu est le fondateur de TotalSUP et un expert en marketing digital multilingue avec plus de 20 ans d’expérience au sein de grandes entreprises internationales du web. Son coup de foudre pour le Stand Up Paddle en 2013 l’a inspiré à créer TotalSUP, aujourd’hui le média et la communauté de référence du sport, et à tourner sa vie de famille résolument vers l'océan.

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From the Ring to the River: Lim Sujeong Races at Home in the Seoul SUP Open

3 Jul 2025

From the Ring to the River: Lim Sujeong Races at Home in the Seoul SUP Open

On July 5 & 6, the Han River in the heart of Seoul transforms into a global SUP arena as the APP World Tour lands in Korea’s capital for the first-ever Seoul SUP Open! Among the standout athletes racing on home waters is Sujeong Lim (Lim Sujeong in Korean, where the family name comes first), […]

Inclusive & Global: Czech SUP Nationals Embrace Para, Prone and Internationals

29 Jun 2025

Inclusive & Global: Czech SUP Nationals Embrace Para, Prone and Internationals

Get ready for a unique SUP experience in the heart of Central Europe! On July 18-20, the 2025 Czech National SUP Championships are heading to Lipno, the “South Bohemian Sea,” just 2h30 south of Prague. With rough waters, a sandy beach, and a lively atmosphere, this new venue is set to host the country’s most […]

Seoul SUP Open: Tristan Boxford’s Roadmap to the Next Era of the APP World Tour

26 Jun 2025

Seoul SUP Open: Tristan Boxford’s Roadmap to the Next Era of the APP World Tour

After a challenging few years, the APP World Tour enters a crucial bridge year—one that lays the foundation for a bold and reimagined future in 2026. At the helm is founder Tristan Boxford, steering the circuit back onto the global stage with renewed purpose. On July 5th and 6th, the spotlight turns to Seoul, South […]

SUP & Run et la “Pont Pont”: L’étĂ© Swell Ă  Brest selon Mathieu Hurier

24 Jun 2025

SUP & Run et la “Pont Pont”: L’étĂ© Swell Ă  Brest selon Mathieu Hurier

Ă€ la tĂŞte du shop Swell Addiction, Mathieu Hurier est un acteur clĂ© de la glisse et du stand up paddle Ă  Brest. Il est aussi l’un des organisateurs derrière les Swell Beach Race Series, un rendez-vous devenu incontournable pour les amateurs de SUP Race dans les vagues. Toujours en quĂŞte de nouveautĂ©s, il innove […]

Seoul SUP Open: KAPP and the APP World Tour Unveil Asia’s Newest SUP Hotspot

20 Jun 2025

Seoul SUP Open: KAPP and the APP World Tour Unveil Asia’s Newest SUP Hotspot

This summer, the APP World Tour lands in Korea’s dynamic capital for the very first edition of the Seoul SUP Open, taking place July 5 and 6 on the Han River. Organized by KAPP, this new flagship event promises two action-packed days of world-class SUP racing with sprint and distance formats, plus a vibrant lineup […]

British Father to Paddleboard Across the English Channel in Memory of His Daughter Pearl

18 Jun 2025

British Father to Paddleboard Across the English Channel in Memory of His Daughter Pearl

This summer, British paddleboarder Jamie BartlettBundy will embark on one of the most emotional and physically demanding crossings of his life: a 26.5-nautical-mile paddle across the English Channel, in memory of his daughter Pearl. Jamie, 49, a carpenter from Hassocks in Sussex, lost Pearl to Ewing sarcoma, a rare form of bone cancer, in 2017 […]

Inflatable SUP Review: The Niphean 10’6″ Nails the TotalSUP Father-Son Test

17 Jun 2025

Inflatable SUP Review: The Niphean 10’6″ Nails the TotalSUP Father-Son Test

It was one of those perfect latre Spring afternoons on Lac de Soustons, our home spot here at TotalSUP in the South West of France. Sunny skies, no wind, and a 9-year-old full of energy. Time to test gear! I had just received the inflatable all-round board Niphean 10’6″ (pronounced “NIGH-fee-en”) and with my son […]

Paddle 5K for a Chance to Win Starboard’s New Gen R Race Board

16 Jun 2025

Paddle 5K for a Chance to Win Starboard’s New Gen R Race Board

With the international paddle season in full swing, Starboard has launched a global challenge designed to get paddlers of all levels on the water. In collaboration with Waterspeed, a popular app for tracking watersports sessions, the company is offering stand-up paddlers a unique opportunity: complete a 5-kilometer paddle, log it in the app, and enter […]

Seoul SUP Open: SUP & Korean Culture Come Together in the “Bleisure Travel in Korea” Program

14 Jun 2025

Seoul SUP Open: SUP & Korean Culture Come Together in the “Bleisure Travel in Korea” Program

On July 5-7, South Korea is offering more than just world-class competition at the 2025 APP WORLD TOUR SEOUL SUP. Thanks to the innovative “Bleisure Travel in Korea” initiative, organized by the Korea Tourism Organization, international participants in the prestigious SUP event will be treated to a unique travel experience that blends sport, sightseeing, and […]

Ensemble avec LoĂŻc Cros vers les Premiers Mondiaux de SUP pour Sourds

11 Jun 2025

Ensemble avec LoĂŻc Cros vers les Premiers Mondiaux de SUP pour Sourds

LoĂŻc Cros s’apprĂŞte Ă  relever un dĂ©fi unique : reprĂ©senter la France aux tout premiers Championnats du monde de SUP pour athlètes sourds, au Japon. Ce passionnĂ© de glisse, participera aux Ă©preuves de sprint, longue distance et parcours technique dans le cadre des World Deaf Triple S Games. Mais avant de hisser le drapeau tricolore […]

Euro Tour Glory in Barcelona for Mariecarmen Rivera and Shuri Araki

26 May 2025

Euro Tour Glory in Barcelona for Mariecarmen Rivera and Shuri Araki

Barcelona once again delivered a world-class setting for stand-up paddle racing with the second annual edition of the BCN SUP World Fest, marking stop #4 of the 2025 Euro Tour. Taking place just a week after the previous stop in Santa Pola, Alicante, and serving as the third Spanish event on this year’s Euro Tour […]

World SUP Festival 2025 – “Shrimpy” Conquers as Espe Barreras and Mariecarmen Rivera Split Wins

21 May 2025

World SUP Festival 2025 – “Shrimpy” Conquers as Espe Barreras and Mariecarmen Rivera Split Wins

Attracting over 200 paddlers in the seaside town of Santa Pola, with more than 28 nationalities represented from all 5 continents, €16,000 in prize money, top-tier athletic performance, and a steadfast focus on sustainability and inclusion, the latest edition of the World SUP Festival Costa Blanca stood out, as expected, as a major event on […]