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Mathieu Astier

Mathieu Astier

About the Author
Mathieu is the founder of TotalSUP and a multilingual online marketing expert with over 20 years of experience at top international internet companies. His love at first sight with Stand Up Paddling in 2013 inspired him to create TotalSUP, now the leading online media and community for the sport, while shaping his family’s lifestyle around the ocean.

A propos de l’auteur
Mathieu est le fondateur de TotalSUP et un expert en marketing digital multilingue avec plus de 20 ans d’expérience au sein de grandes entreprises internationales du web. Son coup de foudre pour le Stand Up Paddle en 2013 l’a inspiré à créer TotalSUP, aujourd’hui le média et la communauté de référence du sport, et à tourner sa vie de famille résolument vers l'océan.

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Pedro Lacerda, President of the Madeira Surf Association, dies at age 61

1 Feb 2023

Pedro Lacerda, President of the Madeira Surf Association, dies at age 61

We are saddened to announce that Pedro Lacerda, the President of the Madeira Surf Association (ASRAM / Associação de Surf da RegiĂŁo AutĂłnoma da Madeira) died yesterday at the age of 61. Pedro Lacerda was the father of surfer and SUP racer Tomás Lacerda, holder of numerous titles in Madeira and Portugal, especially in SUP […]

Ze Race 2023: la victoire de Romuald Mamadou confirme l’explosion du SUP Foil Downwind

31 Jan 2023

Ze Race 2023: la victoire de Romuald Mamadou confirme l’explosion du SUP Foil Downwind

Romuald Mamadou est dĂ©cidĂ©ment Ze King de Ze Race. DĂ©jĂ  4 fois vainqueur en stand up paddle et recordman de l’Ă©preuve guadeloupĂ©enne, connue pour ĂŞtre l’une des plus longues courses de downwind au monde, “Romu” a rĂ©itĂ©rĂ© samedi dernier non pas sur une planche de SUP Race mais alignĂ© sur la nouvelle discipline dont il […]

Résultats de la Gla Gla Race 2023

23 Jan 2023

Résultats de la Gla Gla Race 2023

Voici les rĂ©sultats complets de toutes les courses de la Gla Gla Race 2023, 1ère Ă©tape de l’annĂ©e de l’Alpine Lakes Tour: Longue Distance, Juniors, Courte Distance, Très Courte Distance et Technical Race. Tout d’abord le Top 5 de l’Ă©preuve reine, remportĂ©e par la jeune suissesse Anna Tschirky et le français Ludovic Teulade qui devient […]

Meet the 2023 Starboard Dream Team

19 Jan 2023

Meet the 2023 Starboard Dream Team

Over the past month, Starboard has been working hard behind the curtains to present a very competitive line-up of international athletes for 2023. With future recruitment announcements by the Tiki brand still on hold (drums…), 3 athletes and 1 adventurer have already been announced to make their entrance in the Dream Team: SUP racers Alba […]

Yster SUP chosen by the Swedish Canoe Association for youth investment in SUP paddling

18 Jan 2023

Yster SUP chosen by the Swedish Canoe Association for youth investment in SUP paddling

The Swedish Canoe Association and Yster SUP announced yesterday a collaboration within Yo! WhatSUP – a kick-start project for organized children’s and youth activities for Stand-Up Paddling (SUP) within the Swedish Canoe Association – where the Swedish Canoe Association will provide SUP equipment from Swedish brand Yster SUP to five local canoe and SUP clubs. […]

The New 2023 NSP Ninja: more stable, more versatile and 2 junior versions!

18 Jan 2023

The New 2023 NSP Ninja: more stable, more versatile and 2 junior versions!

The 2023 iteration of the NSP Ninja Pro Carbon was just released by NSP. Immediate stand-out changes are the additional two 12’6” Junior versions of the existing Ninja, along with some refinements to the existing Ninja line-up. Our interview with Alain Teurquetil and Titouan Puyo on the New NSP Ninja!  Let’s have a look at […]

Legendary water sports brand Naish acquired by Dutch company Kubus Sports

17 Jan 2023

Legendary water sports brand Naish acquired by Dutch company Kubus Sports

Naish, the legendary Maui based company of 24 time windsurfing world champion and pioneer of Stand Up Paddling, Kiteboarding, and Wingsurfing Robby Naish, has been acquired by Kubus Sports, a Netherlands based internationally leading sports equipment brands platform. With the acquisition of Naish, a leading brand in water sports equipment, Kubus Sports strengthens its global […]

The 2023 SIC Maui SUP Racing Team Revealed

16 Jan 2023

The 2023 SIC Maui SUP Racing Team Revealed

International SUP, FOIL & Wing Foil brand SIC has revealed its SUP Race Team for 2023. While two young SUP racers, Rai Taguchi (he is currently assessing offers from various brands) and Bodie Von Allmen (recruited by team NSP), are no longer part of SIC’s Global Team after years of being nurtured by the historic […]

Indiana Paddle & Surf is looking for its new Marketing & Communication Manager

12 Jan 2023

Indiana Paddle & Surf is looking for its new Marketing & Communication Manager

Indiana Paddle & Surf, one of TotalSUP’s sponsors are looking for their new MarCom Manager, based in Lake Zurich, Switzerland. Here is the full job description! Indiana Paddle & Surf is the leading Swiss water sports brand of White Wave AG. Since 2010 we develop and distribute Stand Up Paddles, Foilboards, Surfboards and Foils worldwide. […]

The 2023 Starboard All Star and Starboard Sprint are out!

10 Jan 2023

The 2023 Starboard All Star and Starboard Sprint are out!

The wait has been longer than usual but it has been worth it! Starboard’s 2023 SUP Race Range is finally out after another very successful year for the Tiki brand with numerous world titles in many age categories and under different federations and competitions. Starboard’s 2023 All Star and Sprint boards won 7 gold medals […]

Duna Gordillo, Christian Andersen and Bodie Von Allmen join Team NSP

9 Jan 2023

Duna Gordillo, Christian Andersen and Bodie Von Allmen join Team NSP

International Surf and SUP brand NSP announced last week the signing of three new young high-profile names to their SUP Race team. In addition to superstar athletes Laura Quetglas, Titouan Puyo and Ty Judson (we’re still hoping Travis Grant to make a comeback to the racing scene after an early retirement from international competition in […]

Introducing the 2023 Belgian SUP Tour!

17 Dec 2022

Introducing the 2023 Belgian SUP Tour!

This is the tour you can’t miss in 2023: the Belgian SUP Tour! In one of the most active territories for SUP racing in Europe, the Belgian SUP Tour will take you around Belgium, with two stops in France and in the Netherlands, allowing you to take part in a variety of fun competition formats: […]