SUP Industry News

When paddleboards become canvas for artistic expression, remarkable things happen. The latest release from the Swiss watersport company, Indiana Paddle & Surf – a limited edition of iSUPs designed with a Zürich-based tattoo artist Patrick Müller – is perfectly aligned with the brand’s philosophy encapsulating themes of curiosity, courage, balance and deep connection between humans and nature. […]

‘Shrimpy would go’* and Shrimpy keeps going, stealing the limelight from SUP veterans at some of the most iconic SUP racing events both in the US and Europe. Shuri Araki aka Shrimpy from Okinawa, Japan, has just turned sixteen but his remarkable and consistent performance has already ranked him among the top pro athletes in […]

“Vaïc Garioud hails from New Caledonia and if his name sounds familiar that is because of his older brother Noïc Garioud. Vaïc is a very talented paddler, surfer, foiler and a true lover of all things water. Like Emily Evans who has just joined Blackfish Team, he has been using our paddles for a while but […]

Following tree years at Starboard International HQ in Bangkok, Thailand where she learnt all the ropes, young Spanish communication and marketing enthusiast Rocio Tarodo, is climbing up the ladder and has just come back to her home country to embrace a bigger role, Southern Europe Marketing Manager for Starboard and all its sister brands. Like […]

The new Infinity SUP Whiplash has been one of the most anticipated SUP racing boards of the year.  TotalSUP caught up with Infinity’s boss and a major influence on the SUP and surf scene, Dave Boehne, to find out more about his latest race design, the process behind it and challenges to make “big jumps” […]

“We are pleased to announce that Emily Evans has signed a two-year sponsorship agreement with Team Blackfish. Emily hails from Wales and has been using our paddles for a couple of years now. She is a hardworking and gifted endurance athlete who comes to SUP from the triathlon and white water paddling worlds. This is […]

With the ‘Wonder is All-Around’ motto, viral “paddleboarder-whale-encounter” videos and a dedicated global SUP community sharing their paddleboarding adventures on social media, the Shanghai-based watersport brand Aqua Marina, taps flawlessly into experience culture, catering to riders of all skill levels. Dedicated to “creating authentic paddling experiences” and attuned to the growing needs of the SUP […]

The sales and team manager of JLID Distribution, the Italian company charged with distributing the boards and products of Californian brand Infinity SUP in the whole of Europe, Leonardo Lazzeri lives in Livorno, a small Italian town on the Tyrrhenian coast. At 53 years old, he’s been living a waterman life for decades, windsurfing and […]

With an uncompromising knack for the extreme and “coming from a family with four generations of grassroots watermen”, Lincoln Dews is the pro athlete to watch. Ahead of one of his biggest challenges to date, Yukon Double (Lincoln will take on two of the longest and most gruelling paddling races on the planet, The Yukon […]

Five years ago, Slovenian watersports clothing manufacturer Sandiline had the vision to launch a SUP-only brand, StandOut SUP Wear with one idea in mind, equip year-round stand up paddlers with top quality gear. Withing a few years, their drysuits used and recommended by some of the best paddlers in Europe, have already made a name […]

Social tokens are on the rise in the crypto space and brands are embracing it to create more value, engage with their communities and incentivize positive impact behaviours. And recently, the SUP industry has witnessed a “pioneering move” into metaverse from Starboard SUP! Driven by sustainable innovation and the power of a community, Starboard has […]

That’s right, the Starboard / FreeWing Team have put together an awesome giveaway competition!  Be a part of it! There are 3 GO wings up for grabs and entering is really easy. If you want a chance to win then simply ~ choose respective option ~ LIKE their @FreeWingWorld page on Facebook and/or FOLLOW their […]

SUP Active Yorkshire proves SUP Active Yorkshire proves that disability is no limit when it comes to SUP. In this article, Danny Godridge, owner of SUP Active Yorkshire, tells TotalSUP how SUP breaks down barriers and provides freedom for all paddlers regardless of ability. Hello Danny, first of all could you tell where exactly SUP […]

Une discussion avec la double championne de France Fanny Tessier le mois dernier à la Gla Gla Race 2022, nous a interpelé. Les incertitudes de celle qui a représenté la France et terminé 5ème aux derniers Championnats du Monde ISA en 2019, quand à sa capacité à financer ses déplacements en 2022 a mis sur […]