Zürich

Florian Gander, founder of SUPkultur and co-founder of the Swiss Stand-Up Paddle Association, is a key figure in Switzerland’s SUP scene. On June 28, he will host the second edition of the annual Big Paddle Challenge on Lake Zürich, a 22 km non-competitive paddle event designed primarily for leisure paddlers. Unlike traditional SUP races that […]

“Soon we will have more pump foilers in Switzerland then surfers in Hawaii,” claims Zeno Davatz, Indiana Paddle & Surf Co. Adrenaline Ambassador and Zürich-based foil rider and community builder. And he might be onto something when you consider the pace at which the Swiss foiling scene is growing with the wrap-around support and encouragement from […]

What can resonate more than a compelling brand story that stems from the street culture which always evokes freedom, nonconformist mindset, youthfulness and limitless fun? The Swiss watersport brand, Indiana Paddle & Surf, first started as a skateboarding venture with Christof Peller shaping first Indiana skateboards in the laundry room of his home in Herrliberg […]

When paddleboards become canvas for artistic expression, remarkable things happen. The latest release from the Swiss watersport company, Indiana Paddle & Surf – a limited edition of iSUPs designed with a Zürich-based tattoo artist Patrick Müller – is perfectly aligned with the brand’s philosophy encapsulating themes of curiosity, courage, balance and deep connection between humans and nature. […]

Pumped is the word after chatting with Sarah Spalinger, Adrenaline Ambassador of the Swiss watersport brand, Indiana Paddle & Surf.  When Sarah is not working long hours as a doctor of cardiology and internal medicine, she’s flying (literally!) over the Lake Zürich, Switzerland. In search of the “ultimate freedom and a unique connection with nature”, […]