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Mathieu Astier

Mathieu Astier

About the Author
Mathieu is the founder of TotalSUP and a multilingual online marketing expert with over 20 years of experience at top international internet companies. His love at first sight with Stand Up Paddling in 2013 inspired him to create TotalSUP, now the leading online media and community for the sport, while shaping his family’s lifestyle around the ocean.

A propos de l’auteur
Mathieu est le fondateur de TotalSUP et un expert en marketing digital multilingue avec plus de 20 ans d’expérience au sein de grandes entreprises internationales du web. Son coup de foudre pour le Stand Up Paddle en 2013 l’a inspiré à créer TotalSUP, aujourd’hui le média et la communauté de référence du sport, et à tourner sa vie de famille résolument vers l'océan.

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NSP Strengthens Central and Northern European Presence with APM

15 Dec 2025

NSP Strengthens Central and Northern European Presence with APM

NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan. With APM joining SurfCloud in […]

WATCH LAST PADDLER STANDING 2025 LIVE!

4 Dec 2025

WATCH LAST PADDLER STANDING 2025 LIVE!

Welcome to the livestream marathon of Last Paddler Standing 2025 – the most unpredictable, sleep-deprived, edge-of-your-seat SUP race on the planet. Starting December 6 at 9 am at Lake June in Winter, Florida, athletes will paddle a 3.33-mile loop every hour on the hour… and keep going until there’s only one paddler left. No finish […]

European SUP League’s Sesimbra Grand Finale: Key highlights, podiums & overall rankings

2 Dec 2025

European SUP League’s Sesimbra Grand Finale: Key highlights, podiums & overall rankings

The first edition of the Sesimbra SUP Festival delivered a 4th stop and a spectacular finale to the inaugural European SUP League (ESL), uniting more than 100 athletes from 10 nations at Praia do Ouro for a decisive weekend of racing. Organized by the Sesimbra Surf Club, the European Surfing Federation, and the ESL, the […]

RESULTS + REPLAY – 2025 ISA World SUP & Paddleboard Championship

10 Nov 2025

RESULTS + REPLAY – 2025 ISA World SUP & Paddleboard Championship

The ISA World SUP & Paddleboard Championship 2025 is kicking off in El Sunzal, Surf City, El Salvador, bringing together 161 athletes from 27 countries for a week of world-class SUP Surf, SUP Racing, and Paddleboard competition. Despite being announced on short notice, the event has drawn an impressive lineup of the world’s best. Among […]

Gran Carrera del Mediterráneo: Alicante’s Other Iconic SUP Race Rocks the Coast Again!

10 Nov 2025

Gran Carrera del Mediterráneo: Alicante’s Other Iconic SUP Race Rocks the Coast Again!

What a weekend on the Costa Blanca! The VII Gran Carrera del Mediterráneo SUP Race 2025 once again turned the coastline of Alicante into Spain’s epicenter of Stand Up Paddle, bringing together over 120 paddlers from 18 clubs across the country.  Organized by Club Deportivo Parres, led by Daniel Parres — the same powerhouse team […]

ICF SUP Worlds 2025 – Mariecarmen Rivera’s Triumph and other Standout Performances

7 Nov 2025

ICF SUP Worlds 2025 – Mariecarmen Rivera’s Triumph and other Standout Performances

After five intense days under the blazing Abu Dhabi sun, the 2025 ICF SUP World Championships came to a close with a mix of sweat, emotion, and history being written on the shimmering waters of Hudayriyat Island. As the event speaker alongside my co-commentator Rob, I had the privilege of living every thrilling moment — […]

KateĹ™ina Trdlová – The Silent World Champion Who Appeared Out of Nowhere

27 Oct 2025

KateĹ™ina Trdlová – The Silent World Champion Who Appeared Out of Nowhere

As the 2025 ICF SUP World Championships begin this week in Abu Dhabi, one inspiring paddler will be watching from afar. KateĹ™ina Trdlová, from Czechia, will not be on the start line this time, but her story from last year’s Worlds in Sarasota still deserves to be told. In 2024, she claimed gold in the […]

From Sarasota to Abu Dhabi: Who will be racing for glory at the 2025 ICF SUP Worlds?

26 Oct 2025

From Sarasota to Abu Dhabi: Who will be racing for glory at the 2025 ICF SUP Worlds?

Four hundred and seven athletes are now registered for the 2025 ICF SUP World Championships, set to take place in Abu Dhabi from October 29 to November 2. The stage is set for a very competitive edition, bringing together returning world champions and rising stars. After last year’s thrilling showdown in Sarasota, Florida, USA, all […]

Channel Crossing for Pearl: British Father and Uncle Turn Grief into Strength

24 Oct 2025

Channel Crossing for Pearl: British Father and Uncle Turn Grief into Strength

Two brothers have paddled across the English Channel to raise a huge sum for children’s cancer research. Jamie BartlettBundy, 50, dad to Pearl who passed away from an aggressive form of bone cancer called Ewing sarcoma in 2017, and his brother, John Bartlett, 56, completed the feat in seven and a half hours, paddling from […]

Warm Winter, Global Vibes: Hungary’s Youth Pool SUP Challenge Grows International

23 Oct 2025

Warm Winter, Global Vibes: Hungary’s Youth Pool SUP Challenge Grows International

From January 30 to February 1, 2026, Hungary will host the 8th edition of the Youth Pool SUP Challenge — an indoor paddling event unlike any other. Organized by Szabolcs Fodor and his team, this year’s edition takes a bold step forward with international ambitions and €6,000 in prize money for the Open categories. Blending […]

Les Résultats du Championnat de France de SUP Race 2025

19 Oct 2025

Les Résultats du Championnat de France de SUP Race 2025

Face Ă  l’île de RĂ©, la station balnĂ©aire de La Tranche-sur-Mer accueille les Championnats de France de SUP Race 2025, rassemblant 80 athlètes venus de tout l’Hexagone pour trois jours de compĂ©tition intense. Au programme : Longue distance le samedi, Technical Race le dimanche et Sprints le lundi, trois formats exigeants qui mettront Ă  l’épreuve […]

L’équipe de France prête à reconquérir le monde au Salvador !

16 Oct 2025

L’équipe de France prête à reconquérir le monde au Salvador !

La FĂ©dĂ©ration française de surf vient de lever le voile sur la composition de l’équipe de France pour les Championnats du monde ISA de SUP et Paddleboard, qui se tiendront du 10 au 15 novembre 2025 au Salvador. Après l’annonce surprise de l’ISA il y a quinze jours, les Bleus se prĂ©parent Ă  dĂ©fendre leurs […]

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