Anna Nadolna

Social tokens are on the rise in the crypto space and brands are embracing it to create more value, engage with their communities and incentivize positive impact behaviours. And recently, the SUP industry has witnessed a “pioneering move” into metaverse from Starboard SUP! Driven by sustainable innovation and the power of a community, Starboard has […]

At the Swedish SUP Championship in 2019, Yster SUP Team Rider Maya Persson took no less than three gold medals on her Yster SUP 14’x24″ Naked Carbon. Since then,  Yster SUP, a Swedish premium SUP brand – has further fine-tuned the shape and design of the board to improve its glide and directional stability. TotalSUP […]

When a team of talented young SUP athletes paddles this hard (“to the last breath”) and with this much heart, the world takes notice as it did at the 2021 ICF World Championships in Balatonfured, Hungary, when the Spanish Junior Team swept the world titles in the long distance and technical races. The newly crowned […]

On the eve of the release of the highly anticipated 2022 Infinity Whiplash, TotalSUP caught up with June Mizoguchi aka “June the Machine” (a term coined by the Infinity boss himself Dave Boehne) to take a look at his custom Whiplash. June, who has been for years heavily involved in the USA Cycling circuit, is […]

Staying true to the vision of creating high-performing, affordable, durable gear and with hundreds of testing hours dedicated to the innovative R&D process, NSP is rapidly growing its foil and wing quiver. TotalSUP caught up with the NSP Team Rider and a SUP-racer-turned-foil-phenom Alexandre Bicrel to chat about flying high for NSP and sharing some foil […]

“We are excited to welcome Anaïs Guyomarc’h to the Blackfish Team. Anaïs is a very gifted young paddler as well as an excellent all-round watersports pro SUP athlete. We have watched her progress over the past couple of years, using our Salish paddle, and it was a natural fit to have her join the team […]

James Casey has been pushing the limits of what is possible on the foil in waves and in downwind conditions for a while now, embracing the #fullpower mindset behind  SUNOVA, one of the most innovative and disruptive SUP, foil and surf board brands. Right on the eve of his biggest adventure to date (!), TotalSUP caught […]

“Legacy is greater than currency” quote* resonates strongly when looking at brands that have a unique ability to capture the culture and spirit of their time and translate it into their projects and concepts driven by ambition, risk, innovation and creativity. So when a renowned California surf board label matches up with a legendary “80’s […]

Polish SUP brand Uone has been making waves for a while now on the Polish watersport market. With a devoted SUP community built around the brand, Uone hype is strong and its exclusively inflatable boards are among the most citied, mentioned and used gear across the country. TotalSUP caught up with the Founder, Hubert Tobis, […]

Driven by sustainable innovation and dedicated to contributing to the sport of stand-up paddleboarding, Blackfish Paddles has launched a high-performance fin range designed with their world class SUP athletes. TotalSUP caught up with Blackfish Team Riders – Amandine Chazot, Lincoln Dews and Sam McCullough – and the brand’s Founder, David Smart, to discuss the design […]

With SUP riders embracing a more conscious approach to the sport and in search of personalized experiences, enhanced performance and yes – killer designs! – custom boards are on the rise. To explore this subject further TotalSUP had a unique opportunity to catch up with Australian-born and now Sweden-based, Martin Hunter, Swedish SUP Sprint Champion […]

One of the best things about of stand-up paddleboarding? The unexpected is just round the corner!  Venturing out to North Devon for the UK staycation resulted in the first Wing session (hooked now!) and meeting an inspiring duo behind the SUP It And Sea expedition, Dave Chant and Sophie Witter on a mission to become […]