SUP News

Swiss-based Indiana Paddle & Surf Co. – long recognised for its premium SUP, surf, and foil equipment – has unveiled a comprehensive new lookbook for 2026 covering gear across all disciplines. The collection brings together the latest additions to Indiana’s SUP, foil, and surf range – including Heavy Duty paddleboards designed for schools and rentals, […]

Kicking off the new season with momentum, Light Board Corp – pioneers of hollow board construction and ongoing organisers of the SUP Alps Trophy series, featuring the highly hyped Lake Rocks Festival stop – has moved fast to lock in key dates for 2026. This makes it easy for athletes and SUP enthusiasts alike to […]

To capture the ongoing growth of the Polish SUP scene, Basssup – premium SUP brand launched in 2016 by founders Jędrzej Klafkowski and Małgosia Majda – has played a key role in Poland’s SUP development from the very start. Jędrzej, who also leads the SUP committee at the Polish Surfing Association (Polski Związek Surfingu), is […]

There are SUP conversations that stick with you – those that intuitively reveal the direction the sport is headed. Catching up with Susanne Lier, 4x World SUP Champion, elite athlete, Coach, and SUNOVA Team Rider, has always offered nothing short of philosophical depth and insider insight into our sport – and the timing couldn’t be […]

In 2024, many looked beyond the headline that read “the race won” when John Batson – the Flying Fish Board Co. rider, waterman with a background in windsurfing and kayak coaching and an accomplished endurance racer with podiums at events such as Chattajack, the Carolina Cup, and the Goat Boater Race Series – missed the […]

Paddling across Italy’s diverse waterways requires preparation, awareness, and a deep connection with the environment. From the alpine beauty of Lake Garda to open-ocean sessions abroad, Nicola Volani relies on Paddle Logger to stay safe, track performance, and plan each adventure with confidence. In this interview, they share how the app has become an essential […]

With hard-board demo opportunities still limited, Yster SUP’s recent move into the French comes as very welcome news for paddlers. Yster SUP, a Swedish brand based in Malmö, is known for its focus on design and performance, and a proven track record in some of the toughest ultra-endurance races, including the legendary Yukon 1000, Last […]

NSP continues to expand its European footprint with the appointment of APM Marketing GmbH as official distributor for Germany, Austria, Switzerland and the Netherlands, effective December 1st, 2025. The move comes in response to sustained demand across the region and marks another strategic step in the brand’s long-term growth plan. With APM joining SurfCloud in […]

Nestled in the heart of the Canadian Rockies, Bow Valley SUP has become a cornerstone of Alberta’s growing paddle boarding community. What began in 2013 out of the back of a VW Jetta has evolved into a thriving adventure company offering lessons, rentals, and guided tours across Canmore, Banff, and the Bow River. Driven by […]

Argentina’s Lucía “Luchy” Cosoleto is the kind of surfer whose affinity with the ocean transcends discipline. Whether she’s carving powerful lines on a shortboard, cross-stepping on a longboard, or dominating the performance SUP field, her surfing speaks the same language: connection, flow, and fearless progression. At 29 and hailing from Buenos Aires, Luchy’s ability to […]

When Swiss-based brand Indiana Paddle & Surf Co. – renowned for premium boards, foils, and SUP equipment – backs a watersports first, you know it means business. The brand supports an impressive roster of record-breaking athletes and bold adventurers, from alpine lake climbs and marathon pump-foiling feats – like Jérôme Baudoux and Nicolas Iten’s pump-foiling records […]

Now in its sixth year, the APP World Tour’s Gran Canaria Pro-Am is playing a vital role in growing SUP by strengthening its deep roots in surf culture. Taking place from 16 to 21 December on the stunning north shore of Gran Canaria, just off the bustling capital city of Las Palmas, the event unites […]

Le Watermen Karukera Club organisera la 15e édition de ZE RACE le samedi 31 janvier 2026 en Guadeloupe, le rendez-vous phare du downwind longue distance aux Caraïbes. L’événement est ouvert aux SUP, SUP Foil, pirogues, surfskis et prone paddleboards, avec trois formats au programme : ZE RACE SOLO 35 km, ZE RACE Équipage 35 km, […]

Founder-led stories carry a unique weight in any sport – especially when those founders step onto the start line themselves. When leaders test their own equipment in some of the toughest conditions in the world, it shows a level of commitment that goes far beyond product design. That’s exactly the case with Yster SUP, the […]