SUP Industry News

Swedish watersport brand Baltic Lifejackets, specialising in designing and manufacturing premium life jackets, buyoancy aids and water safety accessories, is looking for sustainability-minded try-out crew members for their Next Generation Journey 2024 as part of their Environmental Initiative. The purpose of this call is to find watersport enthusiasts who will test Baltic’s new line of […]

As she transitions from the junior category to the Open women’s category, Greek SUP Racer and 2023 ICF Junior Sprint World Champion, Rea Logotheti shares with TotalSUP her incredible journey from a young Taekwondo enthusiast to a world-class SUP racer. Recently, she clinched two new Greek national titles in both Sprints and Technical Race. Additionally, […]

Steve Miller is a passionate individual with a deep involvement in stand-up paddling as a co-owner of Flying Fish Board Co., reflects on his journey from discovering SUP surfing to competing in races and becoming part of a successful business partnership. His love for competition and dedication to improving his skills shines through as he […]

In the realm of outdoor gear, finding the perfect balance between functionality, durability, and style can sometimes feel like chasing a mirage. However, with the Speed Freak Hydration Pack by Infinity, that elusive trifecta seems to have been captured. Designed with precision and packed with features, this pack caters not only to SUP racers and […]

Transform your board into an electric assist stand-up paddle: it’s possible with the Itiwit electric assist! Made up of a remote control and a motor unit that attaches to the fin box, this electric assist will give you an extra boost of propulsion to travel further or longer. With its three speeds, the Itiwit electric […]

Most of you may know Eri as a Brazilian National Champion, and an ICF World SUP cup champion who has finished multiple times on the podium for the EuroTour. He is truly a phenomenal professional SUP racer, and a crazy stunt man on his paddle board. Beyond the titles and tricks he can do on […]

Introducing Joan García Valero, the newest Spanish recruit for SIC Maui. Hailing from the coastal town of El Campello in Alicante, Joan’s journey into SUP began at the age of ten. Formerly a dedicated surfer, his transition to SUP was seamless, driven by a passion for the sea. Under the mentorship of coaches like Daniel […]

C’est la période des nouveautés chez SIC MAUI ! Suite au lancement de la toute nouvelle planche haute-performance all-water, la SIC MAUI RST, voici la RS Dragon Fly ou RS DF de SIC Maui dévoilée comme la dernière innovation de leur gamme, promettant une fusion de performance, de durabilité et d’accessibilité. Fabriquée selon la technologie […]

In a thrilling announcement on his personal website and social media pages that is sending waves through the SUP Racing world, 17 year-old Shuri “Shrimpy” Araki, renowned for winning 4 ISA World Titles in the last two years as well as for being the youngest ever racer to be crowned a world champion, has revealed […]

The 2024 Infinity Speedfreak squad has been boosted with several new singings for 2024 including a young, ambitious racer from North America, Campbell Carter. If you do not recognise his name then Chris from TotalSUP can help you get to know this future SUP star. Hi Campbell, welcome to TotalSUP!  Thanks, Chris. It’s great to […]

Throughout March, Red Paddle Co joins an ever-growing group of B Corp organisations that are committed to prioritising the environment and society within every aspect of their business. The impressive status shows the brand’s commitment to taking steps to be more responsible in all areas of the company, as Head of Design, Phil Hawthorne explains: […]

Andrey Kraytor, 2 x Sprint Canoe world champion, continues to stir things up in the Stand Up Paddling world both as an athlete and as the manager for the thriving venture Union Paddlers. Not only did Kraytor secure a bronze medal at the last ICF SUP World Championships in the 200m sprints, but he also […]

18-year-old Donato Freens, the rising star from the Netherlands, emerges onto the global SUP Race scene with an impressive track record. Voted SUP athlete of the year in the 2023 TotalSUP Awards, Freens has been showcasing remarkable dedication and hunger for success event after event. His recent achievements include securing the 3rd overall position on […]

Fun fact: John Meskauskas, the mastermind behind Florida’s renowned SUP race brand, Flying Fish Board Co was a fly fishing guide before he fell in love with Stand Up Paddleboarding and SUP Racing. As Flying Fish gears up for a monumental year, culminating in November with the ICF SUP World Championship in Sarasota, Florida, Meskauskas […]