The combination of raw, striking landscapes, auroras, mists rolling off the mountains, Viking heritage, myths and legends Norway is indisputably one of the world’s most fascinating places to explore. A home to UNESCO protected natural wonders, Norway is the global leader in sustainability and innovation, dedicated to protecting local ecosystems and communities. This scenic country […]
Aztron is a SUP brand from Hong Kong that appeared in 2018 on the international Stand Up Paddle market and which already boasts a full-range of inflatable stand up paddle boards, hard boards, as well other watersport gear already sold around the world through a global distribution network. For our first product review of 2020, […]
Dedicated to custom innovation, Infinity SUP specializes in high end – high performance SUP designs for both surf and race. The new quiver is expected to land in May 2020 and TotalSUP had a unique opportunity to chat with Infinity’s Nate Smieja about enhanced designs and the 2020 collection which is now available to pre-order. […]
The New Year is fast approaching and will mark the arrival of a new decade. As SUP riders across the globe are setting new goals for the 2020, SUP foiling, one of the most hyped water activities of the recent years, will make it to the top of the bucket lists. Total SUP caught up […]
“There is a widely held belief that SUP is a ‘Summer’ activity. I don’t agree with this,” says Peter Allen of Blackfish Paddles, designers of high performance, refined and handcrafted SUP paddles. “With the right mindset, preparation and equipment, SUP can be enjoyed safely at any time of the year. The smaller crowds, nature and […]
Who says you can’t have the best of the SUP worlds in one board? Starboard has introduced the 12’6″ x 28″ Generation 2020, a user-friendly, high-performance all round paddle board bringing the worlds of surfing, racing and touring together. Starboard Generation 2020: A paddle board for everybody and anybody Starboard Generation 2020: Key features New […]
SUP dogs are taking the SUP world and social media by storm and paddlers around the globe simply can’t imagine paddleboarding adventures without their four-legged companions. Staying safe on the water should be the number one priority of any water sports enthusiasts and personal flotation devices are commonly used to help keep people safe. Red […]
Green is the new black! Embracing purpose and sustainability, Paddle Logger, a user-friendly tracking application for water sports, has joined brands across the globe who have come up with unique and alternative offering for the coming up Black Friday craze. TotalSUP caught up with David Walker, Founder of Paddle Logger, to chat about their eco-friendly […]
Building on the success of the Cambridge editions of Santa SUP UK, Fanatic UK Brand Ambassador and the event organiser, Jay JSUP Manning is expecting a record number of paddlers hitting the water in aid of SUP for Cancer charity on Sunday, 1st December 2019. This year, the event is brought to Jay’s home turf […]
Have you ever wondered how many times a human touches a handcrafted paddle in the course of it being made? “Hands of Blackfish Paddles”, a film from Blackfish Paddles, designers of high performance, refined and handcrafted SUP paddles, highlights each step of the paddle making process. Featuring Blackfish Paddles Founder, David Smart and Team Rider […]
In response to technology and social networks empowering today’s digital users to enhance their experience, connect and share information with anyone, anywhere and at any time, brands are looking for new ways to engage with their audience and build deeper connections. Users are increasingly becoming active creators shaping the products and services they use. TotalSUP […]
Convenience is the new loyalty, claim digital media gurus describing the next generation of consumers in their relentless pursuit of asset-light lifestyle and unparalleled experiences. Convenience mixed with versatility could easily describe user needs and expectations when it comes to choosing their SUP and watersport gear to keep them dry and warm on and off […]
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