Infinity SUP

Infinity has once again partnered with the world’s leading conservation organization, World Wildlife Fund, on their mission to save the planet’s wild waters and natural places through the WWF’s Virtual Panda Paddle event bringing together all water enthusiasts to paddle their favourite body of water and raise funds for a world-changing cause. “We’ve been involved […]

In the relentless pursuit of the next killer story to report back about the sport of stand-up paddleboarding to pause and dive deeper, below the surface of our sport may seem like the ultimate extravagance. When it happens, you take the leap and simply tune in to the story as it unfolds, revealing “a tangled […]

The new Infinity SUP Whiplash has been one of the most anticipated SUP racing boards of the year.  TotalSUP caught up with Infinity’s boss and a major influence on the SUP and surf scene, Dave Boehne, to find out more about his latest race design, the process behind it and challenges to make “big jumps” […]

The sales and team manager of JLID Distribution, the Italian company charged with distributing the boards and products of Californian brand Infinity SUP in the whole of Europe, Leonardo Lazzeri lives in Livorno, a small Italian town on the Tyrrhenian coast. At 53 years old, he’s been living a waterman life for decades, windsurfing and […]

On the eve of the release of the highly anticipated 2022 Infinity Whiplash, TotalSUP caught up with June Mizoguchi aka “June the Machine” (a term coined by the Infinity boss himself Dave Boehne) to take a look at his custom Whiplash. June, who has been for years heavily involved in the USA Cycling circuit, is […]

“Legacy is greater than currency” quote* resonates strongly when looking at brands that have a unique ability to capture the culture and spirit of their time and translate it into their projects and concepts driven by ambition, risk, innovation and creativity. So when a renowned California surf board label matches up with a legendary “80’s […]

Juliette Duhaime, the first SUP World Champion from Argentina? Not yet, but with her passion and drive, this may change in the next few years! Placed in the top 10 at the APP tour race in New York, followed by a 4th place finish in a rather “technical” Carolina CUP. Infinity paddler Juliette Duhaime has been […]

Waterman Bernd Roediger, a paddler famous for his smooth downwind style at the Columbia Gorge Race, and for his dominating SUP surfing. More recently we witnessed some serious shredding on a radical new twin fin SUP surfboard. An idea developed purely by an experiment and the drive to push the boundaries of the sport, exactly […]

UPDDATE – The 3rd edition of the 3rd Annual Dana Point Harbor Hoot is happening on October 30, 2021 ! From SUP racing and surfing to coaching, announcing or race directing, Anthony Vela is such an important person for the SUP world and has done so many different things in SUP racing and SUP surfing, […]

Known worldwide as a Stand Up Paddle pioneer, Candice Appleby is also the winningest female SUP athlete in history. If she started SUP racing in 2008, and was still at the top of her game last time we checked in 2019, Candice’s history with the ocean started way before her love for racing and is […]

For many paddlers, SUP comes as their first-ever experience with board sports. Many of them paddle for years before sup surfing their first wave and even a portion of them have never experienced the thrill of paddling on salty water not to mention downwinding bumps in the middle of the ocean. However, it is a […]