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In perfect Synergy: Inside the Black Project & Infinity SUP paddle collaboration

24 Apr 2025

In perfect Synergy: Inside the Black Project & Infinity SUP paddle collaboration

When Maui meets Cali, Synergy happens (pun intended). When two independent SUP innovators –  Black Project and Infinity SUP – come together with a shared vision to redefine performance paddles and develop an exclusive line, the SUP community can expect the highest-quality and purpose-built paddles for every scenario – powered by Black Project R&D, wrapped […]

‘No egos, just pure stoke’: Infinity’s Dave Boehne on Backing Two Major US SUP Surf Events

15 Mar 2025

‘No egos, just pure stoke’: Infinity’s Dave Boehne on Backing Two Major US SUP Surf Events

For Infinity, SUP surfing isn’t just a discipline – it’s what they derive from. The culture, the vibes, the gear – it’s all in their roots. And when Infinity gets involved and supports SUP surf events, you know there are some real hitters in the pipeline. The 34th Santa Cruz Paddlefest (28-30 March, Santa Cruz, […]

Infinity Blackfish 2025 Breaks New Ground: Dave Boehne shares the details

17 Oct 2024

Infinity Blackfish 2025 Breaks New Ground: Dave Boehne shares the details

The Infinity Blackfish is undeniably one of the most renowned race boards in the SUP world. The all water design sparked up unmatched levels of buzz in 2018 when Kai Lenny returned to competition and dominated the APP World Tour Sprints in London. We were there to witness it first-hand! The eagerly awaited 2025 Blackfish […]

Campbell Carter – from North Carolina to Infinity and beyond!

15 Mar 2024

Campbell Carter – from North Carolina to Infinity and beyond!

The 2024 Infinity Speedfreak squad has been boosted with several new singings for 2024 including a young, ambitious racer from North America, Campbell Carter. If you do not recognise his name then Chris from TotalSUP can help you get to know this future SUP star. Hi Campbell, welcome to TotalSUP!  Thanks, Chris. It’s great to […]

SIC Maui Official Partner of the 2023 ISA World SUP & Paddleboard Championships

22 Sep 2023

SIC Maui Official Partner of the 2023 ISA World SUP & Paddleboard Championships

SIC Maui, the renowned global brand specializing in SUP, Surf, Foil, and Wingfoil, has proudly announced its collaboration as an official partner for the upcoming 2023 ISA World SUP & Paddleboard Championship in Les Sables d’Olonne in the beautiful coastal town of Les Sables d’Olonne, France. Below, you’ll find their official press release: “SIC Maui, […]

The 2023 SIC Maui SUP Racing Team Revealed

16 Jan 2023

The 2023 SIC Maui SUP Racing Team Revealed

International SUP, FOIL & Wing Foil brand SIC has revealed its SUP Race Team for 2023. While two young SUP racers, Rai Taguchi (he is currently assessing offers from various brands) and Bodie Von Allmen (recruited by team NSP), are no longer part of SIC’s Global Team after years of being nurtured by the historic […]

USA Team selected for ISA World Champs in Puerto Rico in November

22 Jun 2022

USA Team selected for ISA World Champs in Puerto Rico in November

Some of the top American Athletes competed in Oceanside, California last weekend for a spot in the USA team for ISA World Champs in Puerto Rico in November. The US Surf Federation known as USA Surfing hosted three days of competition on June 16-18 which included 3 disciplines: Distance Race, SUP Surfing and Technical Racing, […]

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