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Yster SUP

Yster SUP is a Swedish Stand Up Paddle brand based out of Malmö, Sweden which was founded by entrepreneur and SUP Racer Per Vallbo in 2016.

Yster SUP’s Amanda Bjurström: Introducing the all-new Yster ISUP 17’3”x26” Linear Paddleboard

22 Dec 2021

Yster SUP’s Amanda Bjurström: Introducing the all-new Yster ISUP 17’3”x26” Linear Paddleboard

Swedish brand Yster SUP have announced the newest addition to their ISUP family line. The brand new Yster ISUP 17’3”x26” Linear, the perfect long-distance touring board. Yster SUP began as a mere concept in 2014, when founder and CEO, Per Vallbo, realised how few boards were designed for Northern waters and conditions. In 2016, that […]

Swedish brand Yster SUP and canoe sprint champ Martin Hunter reveal new race board

17 Sep 2021

Swedish brand Yster SUP and canoe sprint champ Martin Hunter reveal new race board

With SUP riders embracing a more conscious approach to the sport and in search of personalized experiences, enhanced performance and yes – killer designs! – custom boards are on the rise. To explore this subject further TotalSUP had a unique opportunity to catch up with Australian-born and now Sweden-based, Martin Hunter, Swedish SUP Sprint Champion […]

SUPer Whale Boss Anna Nadolna Exploring Cambridge, UK

2 Nov 2018

SUPer Whale Boss Anna Nadolna Exploring Cambridge, UK

SUPer Whale is a community driven project and a brand founded by Anna Nadolna. The SUP brand now 3 years is based in the beautiful university city Cambridge, approximately 50 KM north of London. The city straddles the river Cam, giving paddle enthusiast Anna plenty of water to explore with her customers. Anna Nadolna introduces the […]