Will Keetley

Will Keetley, the 20 year old standout racer from Kingsbridge, Devon (UK) repping Black Project and Infinity, has steadily grown in the GBSUP National Race Series spotlight – climbing the ranks, learning the ropes, and now showing a real appetite for high-level competition. Will’s path reflects the growing shift in the SUP world. There seems […]

In stand-up paddleboarding, it’s often the crossover athletes – the ones who blend wave instincts, raw endurance and refined technique – who tend to make the biggest impact. At just 20 years old, Devon’s Annabel Page has become one of the most talked-about names in British SUP racing. A former competitive surfer with podium finishes […]

When Maui meets Cali, Synergy happens (pun intended). When two independent SUP innovators –  Black Project and Infinity SUP – come together with a shared vision to redefine performance paddles and develop an exclusive line, the SUP community can expect the highest-quality and purpose-built paddles for every scenario – powered by Black Project R&D, wrapped […]

The 2023 BALTIC Skrea Strand Paddle Race, the 3rd annual event organized by the Falkenberg SUP Club in Falkenberg, Sweden is a significant part of the 2023 Swedish circuit known as the Svensk SUP Race Serien. This year, the event held the distinction of being an ICF SUP World Ranking Event. The driving force behind […]

At the ICF world championships in Gdynia SUP race fans might have noticed an unfamiliar name at the sharp end of the Elite men’s field, Blue Ewer. If you had also followed the European Championships in Denmark then it would be less of a surprise to see the young man from Team England pushing more […]