404 Europe

The Okinawa to Yoron (O2Y) race is a celebrated 30 km downwind ocean competition organized by KANAKA Okinawa. This distinguished event, led by Takuji Araki, Race Director, paddleboarding advocate, Coach and father of Shuri Araki, aka Shrimpy, 4x World SUP Champion and a stand-up paddleboarding sensation, is more than just a race. It is a tribute […]

This June, the first ever European SUP Championships under the flag of ECA will be held in Szeged, in the south of Hungary. The organiser, the Hungarian Canoe Federation invites SUP enthusiasts from all over Europe and provide the opportunity for anybody to compete against the bests of the continent between June 12-16. Whether you […]

The stand-up paddleboarding scene is growing strong in Central America and with the Pan American Games’ SUP surf and racing segments attracting the world’s top talent and being dubbed the “closest thing to the Olympics” for our sport, all eyes will be set on this exciting part of the globe and its leading athletes. To […]

The 2024 kicks off with the first official brand signing announcement to spark up the buzz in the SUP racing world: Italy’s pro SUP legend and the SUP surf & foil master shredder Tommaso Pampinella has joined the 404 and Hippostick Team Europe! “We’re super stoked to have Tommaso in the 404 Euro Squad! He’s […]

If there’s one name that has been synonymous with the sport of stand-up paddleboarding it’s Danny Ching. From SUP Coaches meticulously deconstructing and analysing his paddle stroke technique to Danny’s own data-driven approach to mastering SUP methods and applying the same objectives in the development process of new race board and paddle designs, the SUP […]

It’s most likely the million dollar question in our sport: “How to choose my first SUP racing board”, especially when it’s a one-time investment and it has to be done right from the get-go. To tackle the subject, TotalSUP caught up with Tanja Ecker, 11x German SUP Champion, Coach and Founder, who has recently taken […]

Have you ever wondered what it’s like to complete the SUP11 City Tour Double marathon?  TotalSUP caught up with Mark Salter,  the UK endurance SUP Champion, Guinness World Record Title Holder and the 404 Europe Team Rider (#404eurosquad), to talk about his latest ultra-endurance achievement and a lifelong ambition – smashing the SUP11 City Tour’s […]

For the 15th edition of the SUP 11 City Tour, TotalSUP is partnering with 404 Europe boss and defending Champion Tanja Ecker, who is sending us a short daily recap of the iconic 5-day Ultra Long Distance competition on the Dutch canals of Friesland. Find all the daily results of the 2023 SUP 11 City […]

11x National German SUP Champion, Ultra-Endurance Paddler, Coach, Photographer, Entrepreneur… The list does not exhausts but definitely translates onto Tanja Ecker‘s multi-faceted approach to our sport and the possibilities that lie within it. And to top it all up, Tanja is the exclusive dealer for Europe of 404 and Hippostick, high-performance Californian SUP and paddle […]