Goran Gustavsson

Yster SUP, the premium Swedish SUP brand based in Malmö, has firmly established itself as the leading name for ultra-endurance and adventure SUP boards, boasting numerous endurance victories and now powering multi-day SUP expeditions in Sweden under the SUPdriven flag. Partnering with SUP 11 City Tour, the legendary 220KM (130 miles) SUP challenge, perfectly aligns […]

In the realm of ultra-long-distance stand-up paddleboarding, Greg Wingo stands as a pioneering force, orchestrating two remarkable events in the USA: the Great Alabama 650 and the Last Paddler Standing. In 2023, these races made waves as two stand-up paddlers conquered the formidable Great Alabama 650 for the first time, marking a historic achievement, while […]

“As the official board of the Last Paddler Standing, I am proud to have two of the world’s most accomplished endurance paddlers in the race. The Yster Team paddlers Göran Gustavsson and Craig Sawyer embody the spirit of resilience and determination with their impressive mental stamina—qualities crucial for success in the Last Paddler Standing race. […]

Nothing tests an inflatable board better than an ultra-endurance paddleboarding challenge. Throw into the mix untouched wilderness, white water rapids and 1000 miles of paddling and you get the idea. With the recent SUP division victories at Yukon River Quest and Yukon 1000, Yster SUP, the premium Swedish SUP brand based in Malmö, consolidating its position […]

Yster SUP, the premium Swedish SUP brand based in Malmö, has announced the launch of Basalty, a new all-water hard board series carefully handcrafted in the EU in basalt/carbon fibre and designed for performance touring, long-distance and adventure paddling. In developing the Basalty Series, Yster SUP has taken its original trademark features – Speed, Stability and […]

The athlete line-up for the upcoming Skrea Strand Paddlerace 2023 presented by Baltic Lifejackets is warming up. Held on the 12-13 August, Sweden’s largest SUP competition is the ICF SUP World Ranking Race and the Swedish Long Distance Championships with both local and international SUP talent competing in Falkenberg. In the run up to the […]

If there’s one thing certain about the British SUP duo behind Team SHAC Yukon 1000, is that they’re ready to endure some pain. In fact, they’re itching to embark on the Yukon 1000, dubbed the world’s toughest survival and endurance race which tagline states: “Pure Isolation, Total Exhaustion, Self Survival”. TotalSUP caught up with Scott ‘Skip’ Innes and Craig […]

When we’re publishing this article, Göran “Gossa” Gustavsson, Ultra Endurance Paddler and Yster SUP Team Rider supporting the premium Swedish brand on the development side, is already in Canada, getting acclimatised in the run up the Yukon River Quest, kicking off on the 4th July. This ultra endurance challenge is an annual marathon race testing paddlers’ […]

“I am delighted to announce that Göran “Gossa” Gustavsson has joined team Yster. Göran is an accomplished long-distance paddler and has a passion for ultra-distances races like the nonstop SUP11 City Tour, Last Paddler Standing and the Yukon River Quest”, commented Per Vallbo, Founder and CEO of Yster SUP, a premium Swedish SUP brand based in […]

For the second year in a row, Swedish Paddler and ASI SUP Instructor, Göran Gustavsson has completed the SUP 11 City Tour, the ultimate 220km challenge through Friesland, a northern province of Holland, not once but twice! Competing in both the non-stop race and the five-day event, coming in second place in a time of […]