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George Shillito

 
The state of the SUP Industry: Valuable Insights with George Shillito from Red Equipment

12 Aug 2025

The state of the SUP Industry: Valuable Insights with George Shillito from Red Equipment

The stand up paddling industry has seen many ups and downs over the last decade. From the rise of SUP racing, to the explosive sales of recreational boards during COVID… to now quite a stagnant economy, Red Equipment has seen many of these significant events first hand. That’s why today at TotalSUP, we had the […]

A SUP Challenge Not to Miss: “Salaca 100” told by George Shillito

19 Jun 2025

A SUP Challenge Not to Miss: “Salaca 100” told by George Shillito

Red Equipment has shared with us some exciting news! George Shillito, Red Equipment’s brand director recently completed the famous Salaca 100 race in Latvia! The 100km course starts at Lake Burtnieks and finishes downstream in the coastal city of Salacgriva. Today at TotalSUP we have the pleasure of sharing George’s incredible experience with you, and […]

Red Paddle Co launches its new brand AD – Never Compromise

2 Mar 2021

Red Paddle Co launches its new brand AD – Never Compromise

WORLD’S LEADING INFLATABLE PADDLEBOARD BRAND LAUNCH CUTTING-EDGE BRAND AD The world’s leading inflatable paddle board brand, Red Paddle Co, has encapsulated the very essence of its core values in its pioneering 2021 video, ‘Never Compromise’. Coming out of an extraordinary yet positive year for paddle boarding, this prominent paddle board brand continues to demonstrate its unrivalled innovation, development, and […]