Skrea SUP Paddlerace

Not so long ago, we asked Tommy Dee Packendorff, Director of the Skrea Strand Paddlerace  if Sweden can become the next SUP racing powerhouse. Two themes dominated our discussion – a strong SUP community and supportive brands willing to sponsor events and athletes. The newly released video by Baltic Lifejackets Sweden, a watersport brand specialising in designing […]

What does it take to build a successful SUP racing scene? “It’s about growing the community around it and being able to involve companies to sponsor events and athletes,” says Tommy Dee Packendorff, Director of the Skrea Strand Paddlerace who has teamed up with Baltic Lifejacket Sweden, Swedish watersport brand specialising in designing and manufacturing […]