Mistral SUP

Mistral, one of the most recognized watersports brands in the world, has been acquired by the Dutch brand equity investor NMG. The Haarlem-based investor will take over 100% of the shares and will take an active role in guiding Mistral in accelerating its international growth. Currently, Mistral is active on four continents and in more […]

Though she’s only now coming into our sight here in Europe, Lena Guimarães Ribeiro is already a highly accomplished SUP rider and a big presence on the Brazilian stand up paddle circuit. In the wake of her convincing victory in challenging conditions at the 2017 SUP 11-City Tour in The Netherlands last weekend, Guimarães Ribeiro […]

A quelques heures du Air France Paddle Festival 2017, plus grande course de stand up paddle de Tahiti, TotalSUP est allé à la rencontre d’une des stars montantes du SUP Race Tahitien, Rete Ebb. Déjà champion de Va’a (pirogue polynésienne) mondialement reconnu et couronné, Rete Ebb a bien l’intention de réitérer les mêmes exploits… mais […]