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Watersport Brand Mistral Acquired by Dutch Brand Equity Investor NMG

4 Feb 2022

Watersport Brand Mistral Acquired by Dutch Brand Equity Investor NMG

Mistral, one of the most recognized watersports brands in the world, has been acquired by the Dutch brand equity investor NMG. The Haarlem-based investor will take over 100% of the shares and will take an active role in guiding Mistral in accelerating its international growth. Currently, Mistral is active on four continents and in more […]

SUP 11 City Tour 2017 Winner Lena GuimarĂŁes Ribeiro: Emerging SUPerpower

20 Sep 2017

SUP 11 City Tour 2017 Winner Lena GuimarĂŁes Ribeiro: Emerging SUPerpower

Though she’s only now coming into our sight here in Europe, Lena Guimarães Ribeiro is already a highly accomplished SUP rider and a big presence on the Brazilian stand up paddle circuit. In the wake of her convincing victory in challenging conditions at the 2017 SUP 11-City Tour in The Netherlands last weekend, Guimarães Ribeiro […]

Rete Ebb, Portrait d’un SUP Racer Tahitien

8 Apr 2017

Rete Ebb, Portrait d’un SUP Racer Tahitien

A quelques heures du Air France Paddle Festival 2017, plus grande course de stand up paddle de Tahiti, TotalSUP est allé à la rencontre d’une des stars montantes du SUP Race Tahitien, Rete Ebb. Déjà champion de Va’a (pirogue polynésienne) mondialement reconnu et couronné, Rete Ebb a bien l’intention de réitérer les mêmes exploits… mais […]