Chris Freeman

Will Keetley, the 20 year old standout racer from Kingsbridge, Devon (UK) repping Black Project and Infinity, has steadily grown in the GBSUP National Race Series spotlight – climbing the ranks, learning the ropes, and now showing a real appetite for high-level competition. Will’s path reflects the growing shift in the SUP world. There seems […]

Can a paddle really improve your SUP foiling and help make your downwind foil dreams a reality? It’s a question that has the foil world buzzing – especially with the arrival of the first paddles designed specifically for foilers. As the sport and market evolve rapidly, so does the gear: brands are now developing foil-specific […]

When Maui meets Cali, Synergy happens (pun intended). When two independent SUP innovators –  Black Project and Infinity SUP – come together with a shared vision to redefine performance paddles and develop an exclusive line, the SUP community can expect the highest-quality and purpose-built paddles for every scenario – powered by Black Project R&D, wrapped […]

The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]

“One race and one day at a time”, that’s the journey to becoming one of the best in the sport. For Donato Freens, taking a break from social media before the final event might seem like a carefully planned strategy – or simply time to recharge away from the spotlight. Either way, “the grind continues”, […]

We’ve seen firsthand over the years what it takes to fuel the growth of SUP communities by raising the profile of the sport through high-calibre competitions that attract international athletes, while also keeping local talent engaged within the scene.  This year, Chris Freeman, Co-Founder of Black Project, the Maui brand developing high-performance stand-up paddleboard fins […]